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This role turns brand and growth strategy into creative, scalable programs for national accounts, independents, bars and restaurants. The Trade Marketing Manager leads with education, relationships and brand, while keeping a sharp eye on growth and ROI. This role is the connective tissue between marketing strategy and what actually happens in accounts. Key Responsibilities Retail & Trade Marketing - Build and execute annual and promotional trade plans by account and channel with the VP of Marketing — priorities, timing, and spend — aligned to brand strategy and sales targets - Take retail promotions and campaigns from concept to in-store execution — briefs, POS materials, pricing and promotional mechanics, and retailer-specific programs - Own trade spend forecasting and tracking by account, recommending investment that improves sell-through and ROI - Drive merchandising standards through collaboration with sales team and retail partners to secure and optimize placement, promotional support, and trade engagement - Develop and lead training programs for distributor sales reps and retail staff on Three Spirit's story, portfolio, and selling points - Own Three Spirit's presence at industry events and trade shows: set strategy and goals with the VPs of Sales & Marketing, then lead project management, logistics, staffing and how the brand is presented (consumer events and sponsorships sit with the Brand Marketing Manager) - Own content and strategy for trade marketing emails to buyers, bartenders and distributor partners, working with the Brand Manager on creative On-Premise Activation - Build tools and programs that engage buyers and guests at on-premise accounts, including menu placement programs and staff incentives, working with the Brand Manager - Develop creative concepts to activate on-premise accounts, increase brand visibility and drive trial and depletions, with input from the VP of Marketing and Brand Manager - Develop and manage advocacy program with bartenders, buyers, and staff - Partner with sales and distributor teams to identify and prioritize key on-premise accounts and activation opportunities Demos & Brand Ambassador Program - Build, schedule, and manage the US demo and sampling program across retail and on-premise accounts - Recruit, train, and manage a team of brand ambassadors — plus any third-party staffing or merchandising partners — to deliver consistent, on-brand experiences at point of sale - Develop training materials and brand standards so ambassadors represent Three Spirit consistently, market to market - Set and track ambassador program goals — shifts covered, accounts visited, samples poured — to ensure consistent field presence in priority markets Cross-Functional Collaboration - Partner with the Brand Marketing Manager to make sure retail, trade, and on-premise execution reflects brand strategy and creative direction built for consumer channels - Report on program performance (velocity and sell-through, distribution points, menu placements, depletions in activated accounts, cost per demo and ROI on trade spend) and use the data to prioritize future investment - Contribute trade and field insights to sales & marketing meetings What You Bring - 5+ years in trade or retail marketing, ideally in beverage, wellness, or natural/specialty CPG - Experience working with distributors and national and independent accounts, both on and off premise - A track record of building and managing field teams or brand ambassador programs - Comfort with retail and depletion data (SPINS, distributor reports) and turning it into decisions - Experience owning and tracking a trade budget - Strong relationships with trade in the bar & restaurant community is a plus Direct reports: Brand Ambassadors (contract/hourly) Experience: 5+ years in trade marketing or retail marketing Salary range : $90,000 - $110,000 Location : Remote - anywhere in the US Travel : Up to 20% for market visits, trade shows and events About Three Spirit - Three Spirit is a functional non-alcoholic spirits brand bringing the feeling back into drinking. We make Botanical Elixirs crafted with adaptogens and active botanicals, rather than alcohol, to shift your mood and feel the moment. Every liquid we create is layered, complex, and deeply flavorful: a sophisticated option that feels like a real adult drink, not a compromise. Unlike other non-alcoholic brands, Three Spirit is made for pleasure, ritual and connection- never abstinence or imitation. - Born in the UK and now growing across the US, Three Spirit is proudly carried in many of the world's best bars like Dead Rabbit, The Connaught, and Death & Co, as well as premium natural grocers like Erewhon, The Fresh Market, Fresh Thyme, and more.4a:T983,

Responsibilities

Build and execute annual and promotional trade plans by account and channel with the VP of Marketing — priorities, timing, and spend — aligned to brand strategy and sales targets
Take retail promotions and campaigns from concept to in-store execution — briefs, POS materials, pricing and promotional mechanics, and retailer-specific programs
Own trade spend forecasting and tracking by account, recommending investment that improves sell-through and ROI
Drive merchandising standards through collaboration with sales team and retail partners to secure and optimize placement, promotional support, and trade engagement
Develop and lead training programs for distributor sales reps and retail staff on Three Spirit's story, portfolio, and selling points
Own Three Spirit's presence at industry events and trade shows: set strategy and goals with the VPs of Sales & Marketing, then lead project management, logistics, staffing and how the brand is presented (consumer events and sponsorships sit with the Brand Marketing Manager)
Own content and strategy for trade marketing emails to buyers, bartenders and distributor partners, working with the Brand Manager on creative
Build tools and programs that engage buyers and guests at on-premise accounts, including menu placement programs and staff incentives, working with the Brand Manager
Develop creative concepts to activate on-premise accounts, increase brand visibility and drive trial and depletions, with input from the VP of Marketing and Brand Manager
Develop and manage advocacy program with bartenders, buyers, and staff

Requirements

5+ years in trade or retail marketing, ideally in beverage, wellness, or natural/specialty CPG
Experience working with distributors and national and independent accounts, both on and off premise
A track record of building and managing field teams or brand ambassador programs
Comfort with retail and depletion data (SPINS, distributor reports) and turning it into decisions
Experience owning and tracking a trade budget
Direct reports: Brand Ambassadors (contract/hourly)
Experience: 5+ years in trade marketing or retail marketing

Preferred

Strong relationships with trade in the bar & restaurant community is a plus

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Own and lead Three Spirit's trade marketing and field-activation programs, from annual and promotional planning through on-premise activation, ambassador programs, events, and performance measurement.

Own and optimize trade spend and ROI across accounts
Build and lead brand ambassador programs and on-premise activations

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Own and optimize trade spend and ROI across accounts
Build and lead brand ambassador programs and on-premise activations

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Remote Trade Marketing jobs in the US

Trade Marketing Manager