4 days ago
National Director of Trade Marketing
Jeeter - a DreamFields Brand
Desert Hot Springs, CA (Remote)Full time
National Director of Trade Marketing
Desert Hot Springs, CA (Remote)
Salary Not AvailableSenior Level8+ years expFull time
Posted 4 days ago
Job Summary
Own and execute commercial and field marketing strategies to drive revenue, market share, and brand visibility while leading multi-state teams and aligning GTM plans with Sales and Marketing.
- Lead multi-state Field Marketing Managers
- Collaborate with Sales and National Accounts on annual plans and GTM execution
Job Description
Responsibilities
- Commercial Marketing
- Execute commercial marketing initiatives that support company revenue, market share, and growth objectives.
- Partner with Sales and Marketing leadership to develop and execute annual commercial marketing plans.
- Translate business priorities into effective market-level execution strategies.
- Identify opportunities to increase revenue, distribution, retail performance, and brand visibility.
- Lead go-to-market execution for new product launches, seasonal campaigns, and strategic initiatives.
- Monitor market performance and recommend improvements based on key business metrics and market insights.
- Field Marketing Leadership
- Lead, coach, and develop State Field Marketing Managers across multiple markets.
- Oversee the national Brand Ambassador program, ensuring activities align with sales priorities and commercial objectives.
Requirements
- 8+ years of progressive experience in Trade Marketing, Commercial Marketing, Field Marketing, Sales Marketing, or Customer Marketing.
- 5+ years of experience leading multi-state field or commercial marketing teams.
- Demonstrated success partnering with Sales organizations to drive revenue growth.
- Experience managing commercial marketing budgets and measuring return on investment.
- Strong understanding of trade marketing, retail marketing, promotional planning, customer development, and sales enablement.
- Proven ability to lead cross-functional initiatives and deliver measurable business results.
- Strong leadership, analytical, financial management, communication, and project management skills.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
Preferred
- Experience within cannabis, CPG, beverage, alcohol, tobacco, or other highly regulated consumer industries.
- Experience with retailer marketing, B2B CRM platforms, marketing automation, and lifecycle marketing.
- Experience managing strategic retail partnerships and Joint Business Planning (JBP).
- Experience supporting multi-state product launches and commercial organizations.
Jeeter - a DreamFields Brand
It was all a dream.DreamFields was created as an outlet to pursue the dream of putting our love for cannabis to work. We made that dream a reality, and it now serves as a beacon of positivity and innovation stemming from the impact legalized cannabis has on the world. DreamFields is the culmination of hard work, perseverance and passion.Our DreamFields headquarters operates out of one of the largest licensed cannabis facilities in Southern California. We’re the largest employer in Desert Hot Springs, and proud to provide our exceptional team with full-time and stable employment inclusive of many benefits and perks. Our operation is focused on providing customers with an unforgettable experience through the Jeeter product line.What first started out as a code word for “joint” among friends has now become synonymous with the #1 preroll brand in the world. Jeeter has taken the cannabis industry by storm and dominated the coveted California preroll market. You can find Jeeter products in dispensaries all across California, and soon in every recreationally legalized state. With limited edition strains, apparel capsules, and unique collaborations, we continue to expand on our brand’s ever growing dominance in the cannabis industry.Sign up for a chance to win! Here:https://pass.jeeter.com/box1-1
Founded in 2016
Desert Hot Springs, California, USA
540 employees (75 in marketing)
Marketing Team
Marketing Team Size
64 (12% of company)
Median Career Experience
9 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Traffic Signals
Monthly Visitors
1.1K
Traffic Source Mix
Search
31.6%
Direct
43.4%
Referral
7.2%
Social
16.5%
Paid
1.3%
Headcount Trend
Current headcount: ~544