8 days ago
Senior Revenue Marketing Manager - Compete Campaigns
Avalara
USA (Remote)Full time
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All Revenue Marketing roles in the US with a remote work arrangement
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Senior Revenue Marketing Manager - Compete Campaigns
USA (Remote)
Salary Not AvailableSenior Level6+ years expFull time
Posted 8 days ago
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Job Summary
Own and scale end-to-end competitive demand programs, turning intelligence into campaigns that shift perception and drive measurable displacement and retention across the portfolio.
- Lead multi-channel campaigns intercepting competitors and defending accounts to win displacement.
- Collaborate with Product Marketing, Sales Enablement, and RevOps to track wins, pipeline impact, and learnings.
Job Description
Responsibilities
- You will build and run multi-channel competitive campaigns that intercept prospects evaluating competitors, defend at-risk accounts, and drive measurable displacement wins
- You will develop and scale competitive playbooks across integrations, segments, and challengers — from ankle-biters to agentic AI entrants — starting with high-priority partners and expanding the framework across the portfolio
- You will partner with Product Marketing to convert competitive intelligence into crisp campaign messaging, positioning Avalara as the AI-powered compliance management platform versus narrower transactional alternatives
- You will launch paid search intercept, display retargeting, competitor comparison pages, and integration-specific microsites
- You will develop SDR sequences, battle cards, objection-handling guides, and talk tracks in partnership with Product Marketing and Sales Enablement — ensuring every competitive play is activation-ready across Highspot and the field
- You will activate across a broad channel mix, including paid search, social, events, and partner channels. Using a For/To/With motion, you will reach prospects, partners, and end-users at every stage of the buying journey
- You will be the connective layer between Product Marketing's competitive research and Sales, XDR, Customer Account Managers, and the Partner team — translating intelligence into campaigns that shift perception and win deals
- You will partner with RevOps to track competitive wins and losses in Salesforce, build displacement reporting, and tie campaign activity to pipeline outcomes
- You will design retention plays with Customer Account Managers to defend customers from competitive churn and expand Avalara's footprint across the compliance suite
- You will track competitive SOV, impression share, displacement wins, and Stage 0 pipeline contribution
Requirements
- 6–8 years of B2B SaaS demand generation, revenue marketing, or integrated campaign management experience
- 5+ years of experience building end-to-end competitive programs — paid intercept, comparison content, SDR sequences, and enablement assets — with measurable displacement results
- Hands-on experience with Marketo, 6sense, Salesforce, ON24, and Power BI
- Experience in regulated markets (tax, compliance, FinTech)
- You’ll bring experience using AI and AI-related technologies, ready to thrive here.
- You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
- You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
Benefits
- Total Rewards: In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
- Health & Wellness: Benefits vary by location but generally include private medical, life, and disability insurance.
- Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
Avalara
3.5 Glassdoor
Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.
Founded in 2004
Durham, North Carolina, USA
5.8K employees (240 in marketing)
60% recommend to a friend
68% CEO approval
Traffic Signals
Monthly Visitors
1.9M
Monthly Google Ads Budget
$962.4K
Traffic Source Mix
Search
37.7%
Direct
55%
Referral
5.3%
Social
0.6%
Paid
1.3%
Headcount Trend
Current headcount: ~5.8K
Marketing Team
Marketing Team Size
187 (3% of company)
Median Career Experience
17 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
6
People
Marketing Leadership
Adrianna Burrows
Chief Marketing Officer
At the company for 1 year 1 month
Christyn Putulowski
Vice President, Revenue Marketing
At the company for 1 year 1 month
Kael Kelly
VP Marketing Operations and Growth Marketing
At the company for 13 years 10 months
Satish Kumar
Vice President Product Marketing
At the company for 4 years 7 months
Funding
Total Funding
$841M
Last Raise
$500M
Private Equity, 4 months ago
Funding History
- Nov 2025Private Equity • $500M
- Jan 2023Private Equity
- Oct 2022Post IPO Debt • $38.6K