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351 marketing jobs

Carnegie logo
5 months ago

Senior Paid Search Specialist

Carnegie

Westford, MA (Remote)Internship
DEPT® logo
6 months ago

Retail Paid Search Lead

DEPT®

USA (Remote)Full time$110K/yr – $120K/yr
OuterBox logo
6 months ago

Lead Paid Search Strategist

OuterBox

Alabama, USA (Remote)Full time
Jump 450 logo
6 months ago

Paid Search Associate Director

Jump 450

New York, USA (Remote)Full time$70K/yr – $100K/yr
TNT Growth logo
7 months ago

Sr. Growth Manager, Paid Search

TNT Growth

Miami, FL (Remote)Full time$100K/yr – $120K/yr
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351 jobs
Carnegie logo

Senior Paid Search Specialist

Carnegie

Westford, MA (Remote)

In-houseInternshipSenior level3+ years exp.
5 months ago
DEPT® logo

Retail Paid Search Lead

DEPT®

USA (Remote)

$110K/yr - $120K/yrAgencyFull-timeSenior level5+ years exp.
6 months ago
OuterBox logo

Lead Paid Search Strategist

OuterBox

Alabama, USA (Remote)

AgencyFull-timeSenior level5+ years exp.
6 months ago
Jump 450 logo

Paid Search Associate Director

Jump 450

New York, USA (Remote)

$70K/yr - $100K/yrAgencyFull-timeManager2+ years exp.
6 months ago
TNT Growth logo

Sr. Growth Manager, Paid Search

TNT Growth

Miami, FL (Remote)

$100K/yr - $120K/yrAgencyFull-timeSenior level4+ years exp.
7 months ago
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Carnegie logo
Carnegie

Senior Paid Search Specialist

Westford, MA (Remote)

Salary Not AvailableSenior Level3+ years expInternship

Posted 5 months ago

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Job Summary

Drive paid search performance for clients by owning strategy and optimization across Google Ads, with data-driven recommendations tied to business goals.

  • Own strategy and optimization of Paid Search campaigns from setup to performance.
  • Translate complex metrics into actionable recommendations that impact client outcomes.
  • Collaborate with Digital Strategy and internal teams on integrated campaigns.

Job Description

Responsibilities

  • Campaign Setup and Management
  • Oversee the strategy and execution of client Paid Search campaigns, including keyword development, ad group and campaign setup, bid strategy management, and overall goal achievement
  • Execute optimizations around keyword performance, campaign structure, targeting, and other facets of Paid Search
  • Maintain and monitor campaign performance, analyzing conversion rate, cost per conversion, cost-per-click, impression share, quality score, and other important campaign metrics to inform client-facing reporting
  • Work with Digital Strategists to dictate the Paid Search strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goals
  • Reporting and Analysis
  • Formulate insights around campaign performance, keyword structure, targeting, and other facets of Paid Search.
  • Elevate data-driven decision-making by interpreting complex performance metrics, translating them into clear strategic recommendations, and articulating how paid search ladders up to client business objectives.
  • Evaluate performance and craft meaningful recommendations for client review based on data trends that will have a positive impact on performance
  • Internal Team
  • Work collaboratively in a team environment
  • Collaborate strategically with other internal specialists including the Digital Strategy team and other key digital team members to develop fully integrated campaigns to meet client goals
  • Show thought leadership by keeping pace with Paid Search industry trends as well as bringing forward ideas around process improvements, best practices, and tests

Requirements

  • Bachelor’s degree required; Marketing/Advertising major or concentration is preferred
  • 3 or more years of experience working in Paid Search in the Google Ads platform; lead generation experience a plus
  • Data analysis experience, particularly experience in analyzing digital campaign metrics to measure success
  • Experience with employee management is preferred
  • Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus
  • Currently certified in Google Ads Paid Search is a plus
  • Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis

Preferred

  • Lead generation experience a plus
  • Experience with employee management is preferred
  • Currently certified in Google Ads Paid Search is a plus
  • Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus
  • Marketing/Advertising major is preferred
Carnegie logo

Carnegie

3.6 Glassdoor

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.As partners, we are an extension of your team; your goals are our goals. We are honored by the partnerships we have made and the clients we work with day in and day out. We believe in building long-lasting relationships, earning your trust, and igniting enthusiasm for whatever challenge you face.We are Carnegie.

Founded in 1985
Westford, Massachusetts, USA
429 employees (132 in marketing)
www.carnegiehighered.com
100% recommend to a friend
100% CEO approval

Marketing Team

Marketing Team Size
108 (25% of company)
Median Career Experience
15 years
Median Tenure
4.8 years

People

Founders / CEO

Gary Colen
Gary Colen
Chief Executive Officer
At the company for 4 years 3 months

HR / Recruitment

Genevieve Jackson
Genevieve Jackson
Talent Acquisition Specialist
At the company for 4 years 2 months

Marketing Leadership

Katherine Sentissi
Katherine Sentissi
SVP, Digital Marketing
At the company for 10 years 2 months
Zach Beerger
Zach Beerger
Vice President, Marketing
At the company for 15 years 6 months
Trent Gilbert
Trent Gilbert
Vice President, Enrollment and Marketing Solutions
At the company for 2 years 5 months
Rebecca Hofstetter
Rebecca Hofstetter
VP, Content and SEO
At the company for 10 years

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Feb 2024
    Private Equity
  • Oct 2020
    Private Equity

Traffic Signals

Monthly Visitors
27.1K
Traffic Source Mix
Search
31.8%
Direct
57.4%
Referral
6.4%
Social
3%
Paid
1.1%

Headcount Trend

Current headcount: ~433

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Links

www.carnegiehighered.comLinkedInX (Twitter)Crunchbase