10 days ago
Director of Paid Acquisition (Remote)
Lakeshore Learning Materials, LLC
Carson, CA (Remote)Full time$123K/yr – $165K/yr
All Paid Acquisition roles in the US with a remote work arrangement
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All Paid Acquisition roles in the US with a remote work arrangement
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Director of Paid Acquisition (Remote)
Carson, CA (Remote)
$123K/yr – $165K/yrDirector/Executive10+ years expFull time
Posted 10 days ago
Top 1% of applicants do these two things.
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Job Summary
Own the paid media strategy and budget across Meta, Google and emerging channels, lead a paid media team, collaborate with agencies and cross-functional partners, drive a rigorous testing program, and build forecasting and reporting to optimize the full paid customer journey.
- Strategic ownership of multichannel acquisition and budget management
- Team leadership, talent development, and cross-team collaboration
- Data-driven testing, forecasting, and journey optimization
Job Description
Responsibilities
- Owning the paid acquisition strategy, roadmap, and budget across Meta, Google and emerging channels — holding full accountability for CAC, ROA and revenue targets across B2C and B2I
- Leading and growing a team of paid media professionals, setting clear direction, raising the standard of work, and building the skills and structure the team needs to scale
- Partnering with our external agency and cross-functional teams — creative, merchandising, e-commerce and finance — to align paid investment with company priorities and maximize return
- Designing and running a rigorous, continuous testing program across creative, audience, bid strategy and landing pages, translating results into fast, evidence-based decisions
- Building reporting and forecasting that gives leadership clear, honest visibility into spend, acquisition performance, and where the business is headed
- Analyzing the full paid customer journey — from first impression through conversion — to surface high-impact optimization opportunities both in-channel and on-site
Requirements
- 10+ years in performance and paid media in an ecommerce environment, with meaningful experience in both B2C retail and B2B or institutional channels
- 5+ years managing significant paid media budgets directly in-platform, with deep current hands-on expertise in Meta Ads Manager and Google Ads
- 5+ years leading a team, with a demonstrated ability to develop talent, set direction, and hold a team accountable for measurable outcomes
- Proven track record owning paid channels end-to-end — from strategy and forecasting through execution, testing and optimization
- Strong command of budget pacing, bid strategy, attribution modeling, and creative testing frameworks
- Experience briefing and collaborating with creative teams to develop and iterate on ad concepts tied to performance goals
- Comfortable making confident decisions with incomplete information in a fast-moving, shifting environment
- Preferred
- - Experience working at or managing an external paid media agency
- - Hands-on experience with paid channels beyond Meta and Google — Pinterest, TikTok, programmatic or paid search extensions
Preferred
- - Experience working at or managing an external paid media agency
- - Hands-on experience with paid channels beyond Meta and Google — Pinterest, TikTok, programmatic or paid search extensions
- - Exposure to institutional or B2B marketing funnels in addition to consumer retail
- What sets you apart
- - You translate performance data into a clear business story — not just for channel specialists, but for a VP or CFO who needs to understand what the numbers mean and what to do next
- - You can zoom out to set a six-month strategy and zoom back in to catch a budget pacing issue before it costs real money — without losing your footing at either altitude
- - You build trust across teams by sharing context generously, pushing back constructively, and following through consistently
- - You approach creative with both analytical rigor and genuine aesthetic judgment — you know what good looks like, and you know how to test whether you're right
Benefits
- - Bonus eligible
- - Paid leave for new parents to support work/life balance and family bonding
- - Excellent medical/dental and vision coverage—EPO, PPO and HSA
- - 401(k) retirement plan with company contribution (because you will retire someday)
- - Flexible benefits—choose what you like, ignore the rest
- - On-site preschool for our employees’ children
- - On-site employee gym for all levels/fitness needs
- - Generous employee discount
- - Casual dress…and we really mean it
Lakeshore Learning Materials, LLC
3.6 Glassdoor
Lakeshore Learning Materials is one of the most innovative manufacturers of educational materials in the country. Specializing in top-quality products for the home and classroom, we are a thriving multichannel organization with a robust web business, multiple catalogs for early learning and elementary programs, 60 store locations, plus a sales force that is second to none. Thanks to the daily contributions of the amazing people on our team, Lakeshore has experienced continuous growth since the day it was founded in 1954. Although we’ve been serving teachers and parents for decades, we believe our best days are still to come—thanks to the hard work and dedication of our team. We are creative thinkers and problem solvers who continuously challenge ourselves to do our best work, roll up our sleeves to get the job done and persevere until we reach our goals. Over the last few decades, our people have helped us grow from a single retail store into an international business that continues to expand—moving us even closer to our goal of ensuring every teacher and student has access to the best learning materials possible. Because of our team’s passion and drive, Lakeshore is more than a great place to work—it’s a great experience to be part of. So if you’re a down-to-earth professional who shares our desire for making a difference in the world, we’d love to hear from you.
Founded in 1954
Carson, California, USA
2K employees (156 in marketing)
63% recommend to a friend
95% CEO approval
Traffic Signals
Monthly Visitors
1.4M
Monthly Google Ads Budget
$59.4K
Traffic Source Mix
Search
45.2%
Direct
48%
Referral
4.2%
Social
2%
Paid
0.5%
Headcount Trend
Current headcount: ~2K
Marketing Team
Marketing Team Size
94 (5% of company)
Marketing Roles Posted (Last 30 Days)
1