1 day ago
Global Retail & Consumer Services Integrated Campaign Lead
EPAM Systems
USA (Unknown)
Global Retail & Consumer Services Integrated Campaign Lead
USA (Unknown)
Salary Not AvailableSenior Level6+ years exp
Posted 1 day ago
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Job Summary
Own and orchestrate integrated B2B Retail & Consumer Services campaigns from strategy through execution across global programs, partnering with cross-functional teams to generate demand and pipeline.
- Define and govern campaign strategy, audience segmentation, and journey focus across awareness to intent
- Translate engagement signals into account prioritization, outreach plays and pipeline acceleration
- Leverage marketing technology, AI tools, and analytics to optimize performance
Job Description
Responsibilities
- Translate Retail & Consumer Services business priorities into focused integrated campaign strategies aligned to EPAM's strengths in digital transformation, engineering, data, AI, cloud, customer experience and industry consulting
- Define campaign strategy, including audience segmentation, priority personas, messaging, positioning, channel mix and the primary journey focus across awareness, consideration or intent
- Own campaign planning, orchestration, sequencing, governance and performance measurement across global programs, regions and customer touchpoints
- Manage the Integrated Campaign Brief as the central source of truth for campaign execution
- Partner with Industry GTM, Content, Digital, Field Marketing, Partner Marketing, Sales, BDR, Marketing Operations and COE teams to deliver coordinated, measurable campaigns
- Guide campaign narrative, content requirements and asset activation across thought leadership, research, customer stories, webinars, email programs, paid media, events, content hubs, landing pages and sales enablement
- Track and optimize campaign performance using account engagement, MQL and SQL progression, influenced pipeline, conversion by journey stage, sales follow-up effectiveness and ROI metrics
- Partner with Sales and BDR teams to translate campaign engagement signals into account prioritization, outreach plays, follow-up motions and pipeline acceleration opportunities
- Manage campaign budgets and ensure effective resource utilization
- Leverage marketing technology, AI tools, and analytics to improve campaign performance and operational efficiency
Requirements
- Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field
- 6–8 years of experience in B2B Retail & Consumer Services marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy
- Proven experience managing global or multi-regional marketing campaigns
- Experience in technology, consulting, professional services, digital transformation, or enterprise software environments
- Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
- Excellent stakeholder management and cross-functional collaboration skills
- Strong analytical, project management, and communication skills
- Experience with marketing automation, CRM, reporting, and campaign management platforms
- Experience with ABM programs and platforms. Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact
Preferred
- Familiarity with Demandbase, Marketo, MS Dynamics, Workfront, Wrike, Jasper, PowerBI or similar technologies
- Experience working in a global matrix organization
- Experience marketing to Retail, Consumer Products, Hospitality, CPG, Travel, eCommerce, or Consumer Services organizations
- Understanding of industry priorities including customer experience, digital commerce, omnichannel transformation, personalization, loyalty, retail media, AI adoption, and supply chain modernization
- Ability to translate consumer industry trends and customer challenges into compelling marketing campaigns
- Ability to connect EPAM's engineering, consulting, cloud, data, AI, commerce, and experience capabilities to business outcomes
EPAM Systems
4.1 Glassdoor
Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has used its software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, and a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients’ transformation challenges by fusing EPAM Continuum’s integrated strategy, experience and technology consulting with our 30+ years of engineering execution to speed our clients’ time to market and drive greater value from their innovations and digital investments.We leverage AI and GenAI to deliver transformative solutions that accelerate our clients’ digital innovation and enhance their competitive edge. Through platforms like EPAM AI/RUNTM and initiatives like DIALX Lab, we integrate advanced AI technologies into tailored business strategies, driving significant industry impact and fostering continuous innovation.We deliver globally, but engage locally with our expert teams of consultants, architects, designers and engineers, making the future real for our clients, our partners and our people around the world.We believe the right solutions are the ones that improve people’s lives and fuel competitive advantage for our clients across diverse industries. Our thinking comes to life in the experiences, products and platforms we design and bring to market.Added to the S&P 500 and the Forbes Global 2000 in 2021 and recognized by Glassdoor and Newsweek as Most Loved Workplace, our multidisciplinary teams serve customers across six continents. We are proud to be among the top 15 companies in Information Technology Services in the Fortune 1000 and to be recognized as a leader in the IDC MarketScapes for Worldwide Experience Build Services, Worldwide Experience Design Services and Worldwide Software Engineering Services.Learn more at www.epam.com.
Founded in 1993
Newtown, Pennsylvania, USA
63K employees (1,443 in marketing)
83% recommend to a friend
94% CEO approval
Traffic Signals
Monthly Visitors
2M
Monthly Google Ads Budget
$136K
Traffic Source Mix
Search
23.5%
Direct
65.3%
Referral
7.9%
Social
2.3%
Paid
0.9%
Headcount Trend
Current headcount: ~63K
Marketing Team
Marketing Team Size
646 (1% of company)
Median Career Experience
12 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
10
People
HR / Recruitment
Marketing Leadership
Naaz Fatima Butt, MBA
Head of Google Cloud Partner Marketing (Global)
At the company for 1 year 10 months
Robert Ricker
Head of Salesforce Marketing Cloud & Data Cloud - Business Solution Architecture
At the company for 4 years 9 months
Svetlana Klyuchkova, MBA
Head of Platform Partner Marketing, NA
At the company for 5 years 5 months
Patricia Karalis
Head of Global Marketing, Platforms, Partners and Products
At the company for 5 years 8 months
Funding
Total Funding
$75M
Last Raise
$50M
Series Unknown, 18 years ago
Funding History
- Jun 2008Series Unknown • $50M
- Feb 2008Series B
- Jan 2006Series Unknown • $25M