Responsibilities

• Lead the Integrated Marketing function for Covetrus’, including demand generation, go-to market on new initiatives, account-based marketing, lifecycle programs, content strategy, and customer growth initiatives
• Translate Covetrus’ brand and offerings into compelling value propositions for veterinary practices, distributors, and industry partners
• Work closely with Sales, Revenue Operations, Product, Channel Owners and Category Management to align marketing strategy with revenue goals and customer needs
• Build and execute marketing plans that drive measurable impact on pipeline, acquisition, retention, and customer value
• Shape go-to-market approaches for new product launches, service offerings, and strategic initiatives tailored to the vet industry
• Leverage data and customer insights to optimize campaign performance, refine targeting, and improve marketing ROI
• Represent the voice of Covetrus and our value proposition across our business portfolio across the organization and champion marketing’s role in driving growth.
• Mentor and lead a team of experienced marketers, setting direction and holding the team accountable to results
• Report on performance, priorities, risks, and opportunities to senior leadership

Requirements

• 10+ years of experience in B2B marketing, with at least 5 years in a leadership role
• Proven track record building and scaling demand generation and account-based marketing programs in complex B2B environments
• Demonstrated success leading integrated marketing campaigns across digital, content, events, and media channels.
• Strong strategic and operational balance to craft high-level marketing strategies and execute hands-on GTM plans across multiple channels
• Exceptional storytelling, writing, and strong executive presence with the ability to manage up and across business and cross-functional leadership
• Experience working closely with sales teams and cross-functional partners to drive joint outcomes
• Comfort with using data and analytics to guide strategy and measure performance
• Strong communicator with excellent planning and execution skills
• Experience in SaaS, technology, healthcare, or veterinary industries is a plus

Preferred

• Experience in SaaS, technology, healthcare, or veterinary industries is a plus

Benefits

• 401k savings & company match
• Paid time off
• Paid holidays
• Maternity leave
• Parental leave
• Military leave
• Other leaves of absence
• Health, dental, and vision benefits
• Health savings accounts
• Flexible spending accounts