1 day ago
Manager, Integrated Marketing Communications
Beckman Coulter Diagnostics
Brea, CA (Remote)Full time$115K/yr – $150K/yr
Marketing jobs
2 marketing jobs
Manager, Integrated Marketing Communications
Brea, CA (Remote)
$115K/yr – $150K/yrManager9+ years expFull time
Posted 1 day ago
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Job Summary
Own the global integrated marketing communications strategy and IMC workstreams for new product launches and customer journey programs, collaborating with regional and global teams to drive demand, thought leadership, and sales enablement.
- Lead cross-functional, multi-channel campaigns
- Define launch excellence and performance measurement
Job Description
Responsibilities
- Provide Strategic Leadership: Develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities. This includes campaign development for target personas and channel strategies, in collaboration with regional and global product marketing teams.
- Drive New Product Launch Excellence: Own the IMC workstream within the New Product Launch Excellence Process. Partner with Global Product Marketing to commercialize new products, including developing value propositions, differentiated solution stories/messaging, and launch activation. Establish launch excellence best practices for industry-leading solutions.
- Utilize Customer Journey Mapping: Utilize segmentation and voice of customer insights to map out the customer journey across various channels. Develop targeted, high-impact programs and measure their performance in partnership with the digital marketing team.
- Lead Content Development: Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership. Support product marketing in developing sales enablement programs and tools.
Requirements
- Bachelor’s degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience OR Master’s degree and 7+ years of related experience
- Marketing Communications and brand development experience, including leading the development and execution of demand generation campaigns across integrated communication channels
- Proven experience leading cross-functional projects in a matrixed global organization or agency experience.
- In-depth understanding of the Hospital Lab environment and hospital lab stakeholders.
- Strong knowledge and experience in the IVD industry, encompassing marketing, product launch and commercial practices.
- Strong understanding of digital marketing, content management systems, marketing automation and Google Analytics is also preferred
- Must be able and willing to travel occasionally (3-4X/year) both domestically and internationally
- Must have a valid driver’s license with an acceptable driving record
Preferred
- Sales, Marketing Communications, or Product Marketing expertise in chemistry or immunoassay products.
Benefits
- Beckman Coulter Diagnostics offers comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Beckman Coulter Diagnostics
A global leader in advanced diagnostics, Beckman Coulter has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 80 years. Our mission is to Relentlessly Reimagine Healthcare, One Diagnosis at a Time – and we do this by applying the power of science, technology and the passion and creativity of our teams. Our diagnostic solutions are used in complex clinical testing, and are found in hospitals, reference laboratories and physician office settings around the globe. We exist to deliver smarter, faster diagnostic solutions that move the needle forward from what’s now to what’s next. We do this by accelerating care with an extensive clinical menu, scalable lab automation technologies, insightful clinical informatics, and optimize lab performance services. Headquartered in Brea, Calif., Beckman Coulter Diagnostics has more than 11,000 global team members.Beckman Coulter is proud to be part of Danaher. Danaher is a global science and technology leader. Together we combine our capabilities to accelerate the real-life impact of tomorrow’s science and technology to improve human health.
Traffic Signals
Monthly Visitors
83.8K
Traffic Source Mix
Search
51%
Direct
39.8%
Referral
6.8%
Social
1.3%
Paid
0.8%
Headcount Trend
Current headcount: ~10.1K
Marketing Team
Marketing Team Size
260 (3% of company)
Marketing Roles Posted (Last 30 Days)
2