4 weeks ago
Marketing Communications Manager
Phillips Medisize
Hudson, WI (Remote)Full time$110K/yr – $140K/yr
Marketing Communications Manager
Hudson, WI (Remote)
$110K/yr – $140K/yrSenior Level5+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Bridge pharma marketing and corporate teams to shape integrated IMC plans, content, and assets that move pharmaceutical buyers through the funnel.
- Own cross functional liaison to drive a consistent brand narrative for pharma customers across channels.
- Lead multichannel campaigns and sales enablement materials with clear KPIs and measurement plans.
- Manage content, case studies, vendor relationships, and brand stewardship to ensure cohesive messaging.
Job Description
Responsibilities
- Act as liaison between the pharma segment marketing team and the broader integrated marketing communications team and corporate marketing team; develop a deep understanding of the pharmaceutical segment to be able to recommend effective communication strategies
- Develop and execute integrated marketing communication plans and strategies that drive action and build brand preference with pharmaceutical customers
- Plan and manage the development of marketing materials and assets for sales enablement, email communications, trade shows, public relations, social media, our global website and other digital channels
- Determine appropriate measurement plans and KPIs for campaigns and channels as needed
- Utilize marketing technology platforms (Salesforce, Marketo) to help further define customer segments and develop email campaigns
- Cultivate and write meaningful content that resonates with target customers, builds preference for our brand and capabilities, and empowers our sales team with a consistent narrative and functional sales materials
- Develop customer case studies (written and video)
- Manage external vendor relationships when necessary (creative, digital, writing)
- Be a brand steward, ensure adherence to corporate brand guidelines in all project executions
Requirements
- Bachelor’s degree in marketing, communications or related field with 5-7 years of product marketing and/or marketing communications experience; OR master’s degree in marketing, business or related field with 3-5 years of product marketing and/or marketing communications experience
- 3+ years of marketing experience within healthcare, med device, pharmaceutical, or CDMO
- Experience developing and managing marketing communication plans and strategies, including writing and developing content and assets to support business goals
Preferred
- Experience working within the medical / pharmaceutical / pharma drug delivery and manufacturing industry
- Experience and knowledge of the medical contract development and manufacturing organization (CDMO) industry
- Experience collaborating with a team that develops multichannel campaigns that effectively target and influence customers
- Experience in trade show strategy and messaging development
- Experience creating B2B content for marketing technical services
- Experience collaborating with and managing vendor partners
- Proven experience in using marketing technology platforms such as Salesforce and Marketo; as well as website content management systems (CMS) such as WordPress and Adobe Experience Manager (AEM)
Benefits
- Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
- Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Phillips Medisize
3.2 Glassdoor
As a contract development and manufacturing organization (CDMO), the world’s leading pharmaceutical, medtech and in vitro diagnostic companies trust us to help them design and manufacture their products.With our dedicated team of 6,000+ employees and 30 development and manufacturing sites across three continents, we put the patient at the center of all we do, knowing that every decision is critical to a healthcare provider and their patients somewhere in the world.Phillips Medisize is an Affirmative Action/Equal Opportunity/Disability/Protected Veteran Employer.
Founded in 1964
Hudson, Wisconsin, USA
2.9K employees (75 in marketing)
39% recommend to a friend
54% CEO approval
Traffic Signals
Monthly Visitors
16.8K
Monthly Google Ads Budget
$2K
Traffic Source Mix
Search
43.1%
Direct
40.3%
Referral
9.1%
Social
6.3%
Paid
1.1%
Headcount Trend
Current headcount: ~2.9K
Marketing Team
Marketing Team Size
61 (2% of company)
Marketing Roles Posted (Last 30 Days)
1