12 days ago
Influencer Marketing Lead
Wix
Coos County, OR (Remote)Full time$150K/yr – $200K/yr
Influencer Marketing Lead
Coos County, OR (Remote)
$150K/yr – $200K/yrMid LevelFull time
Posted 12 days ago
Job Summary
Own and scale Base44's creator ecosystem, shaping partnerships with major platforms to drive awareness, engagement, and product adoption across the growth funnel.
- Lead creator partnerships strategy and ecosystem-building
- Align creators with product launches and features
- Track performance and optimize impact
Job Description
Responsibilities
- Build and lead Base44’s creator ecosystem from the ground up, helping define how creators become one of our main growth channels and how the world discovers what we’re building.
- Identify and build relationships with creators who genuinely align with Base44’s product, audience, and brand, including creators that may not be obvious fits at first glance.
- Leverage your deep understanding of the creator landscape to spot emerging voices, cultural trends, and communities that can help shape how Base44 shows up online.
- Build authentic partnerships with creators across YouTube, LinkedIn, TikTok, Instagram, and other relevant platforms, creating a strong network around the product.
- Work closely with creators to help shape content that feels authentic to their audience while maximizing reach, engagement, and overall performance.
- Bring a strong understanding of internet culture and creator dynamics to identify the creators, content formats, and narratives that can make a technical product resonate with the right audience.
- Collaborate closely with product, growth, and marketing teams to connect creator activity with product launches, new features, and strategic company moments.
- Build and continuously refine a scalable creator program that allows Base44 to grow creator partnerships in a repeatable and sustainable way.
- Measure what works, learn quickly, and continuously improve how creator partnerships translate into awareness, engagement, and product adoption.
Requirements
- Hands on experience working in influencer marketing, creator partnerships, or UGC program management at a tech company or startup
- Deep familiarity with the creator ecosystem: platforms, deal structures, creator vetting, content performance metrics, and what "scale" actually looks like
- Experience managing a high volume of creator relationships simultaneously - not just a handful of big names
- Strong operator instincts: fast, organized, and able to close partnerships without a lot of hand-holding
- Ability to identify creators whose audiences overlap with a product's ideal user, even when the fit isn't immediately obvious
- Comfortable with ambiguity and building programs that don't have a full playbook yet
- Excellent communication skills - you can write a great creator brief and a tight performance summary equally well
Preferred
- Bonus: experience at a B2B SaaS or AI-adjacent company where you had to make technical or complex products feel accessible and exciting
Wix
Get the flexibility to create a site that looks how you want and functions how you need. No coding. No compromises. With endless design capabilities, built-in business solutions and AI agents at every step of your journey, you can confidently design, launch and scale your site on your terms. Trusted by over 280 million, Wix is tailor-made for independent businesses and brands forging their path and owning their future. What will you create?
Salaries
Posted range
$150K/yr – $200K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
630 (8% of company)
Median Tenure
10.3 years
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$11.3K
Last Raise
$11.3K
Grant, 6 years ago
Funding History
- Jun 2020Grant • $11.3K
Headcount Trend
Current headcount: ~7.7K