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Educato AI (YC S24) logo
4 weeks ago

Growth Lead - UGC & Micro-Influencer marketing

Educato AI (YC S24)

San Francisco, CA (Remote)Full time$60K/yr – $150K/yr

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1 jobs
Educato AI (YC S24) logo

Growth Lead - UGC & Micro-Influencer marketing

Educato AI (YC S24)

San Francisco, CA (Remote)

$60K/yr - $150K/yrIn-houseFull-timeMid level
4 weeks ago
Educato AI (YC S24) logo
Educato AI (YC S24)

Growth Lead - UGC & Micro-Influencer marketing

San Francisco, CA (Remote)

$60K/yr – $150K/yrMid LevelFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own UGC and micro-influencer workflow from sourcing to scaling across TikTok, Reels, and Shorts.

  • Creator Sourcing & Outreach: Build a repeatable pipeline and manage outreach, follow-ups, and negotiations.
  • Briefing & Negotiation: Write briefs, set rates and usage rights, and coordinate timelines and payments.
  • Performance & Creative Optimization: Track impact and work with the team to identify winning angles and formats.

Job Description

  • UGC Pipeline & Outreach: Build and manage a pipeline of UGC creators and micro-influencers across TikTok, Instagram, and YouTube Shorts.
  • Creator Sourcing Fit: Source creators who fit Educato’s audience, tone, and product.
  • Outreach & Negotiation: Run outbound outreach to creators and manage follow-ups; negotiate creator rates, packages, and usage rights.
  • Briefs & Content Briefing: Write briefs that help creators produce authentic, high-performing content.
  • Operations & Payments: Coordinate timelines, deliverables, approvals, and payments.
  • Performance Tracking: Track creator performance across views, engagement, CPA, CAC, ROAS, conversion rate, and learnings.
  • Creative Direction: Work with founders and creative team to identify winning angles, hooks, and formats.
  • Systems & Scaling: Build a repeatable system for sourcing, briefing, testing, and scaling UGC.
  • Ambassador Pipeline: Help identify creators who could become long-term brand ambassadors.
Educato AI (YC S24) logo

Educato AI (YC S24)

Educato uses AI to create high-quality exam prep for underserved students worldwide. With 10 exams live and 15,000+ students already on board, we’re rapidly expanding.As a YC-backed startup, we’re redefining how students prepare for exams by combining global reach with advanced AI to personalize learning journeys and automate content creation. From med boards in Romania 🇷🇴 to bar exams in the US 🇺🇸, our platform empowers learners to achieve career-changing results.We’re growing fast and looking for talented engineers, designers, and educators to help us shape the future of education. Excited to make an impact? Reach out at founders@educato.ai

Founded in 2024
San Francisco, California, USA
18 employees (2 in marketing)
www.educato.ai

Traffic Signals

Monthly Visitors
1.9K
Monthly Google Ads Budget
$3.6K

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
2 (11% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$500K
Last Raise
$500K
Pre Seed, 2 years ago

Funding History

  • May 2024
    Pre Seed • $500K

Recent News

Two-Person YC Startup Raises $2M Seed Targeting $5M ARR
Feb 27, 2025 • StartupHub.ai