Own client-facing consulting with a solutions orientation, linking TikTok product adoption to client outcomes while staying ahead of market and competitive moves.

• Act a Consultant to clients and internal stakeholders
• Operate as solutions partner for clients and agencies, covering product adoption, campaign strategy, and optimization to link marketing objectives to business outcomes.
• Stay current on product developments, market trends, vertical movements, and competitor activity to advise clients and internal teams with forward-looking recommendations.
• Build Test & Learn frameworks leveraging TikTok’s measurement solutions (BLS, CLS, Ad Effectiveness, Incrementality, etc.) to demonstrate full-funnel business impact.
• Drive and facilitate the adoption and correct implementation of Pixels, SDKs, Mobile Measurement Partners (MMPs), and TikTok Shop integrations, ensuring technical accuracy and functionality.
• Develop and deliver narratives, workshops, and business reviews to upskill clients, agencies, and cross-functional partners on TikTok solutions and best practices.
• Clearly articulate and establish the value of TikTok within the client’s media mix and long-term communication strategy.
• Manage and grow post-sale relationships with clients and agencies, serving as the technical and strategic point of contact.
• Review and challenge media plans with a hands-on perspective, providing actionable recommendations for success.
• Own end-to-end campaign executional checks: campaign setup validation in TikTok Ads Manager (naming conventions, tracking, placements, optimization settings), creative QA, and compliance.