8 days ago
Industry Marketing Contractor
SAS
Cary, NC (Unknown)Contract
Marketing jobs
2 marketing jobs
Industry Marketing Contractor
Cary, NC (Unknown)
Salary Not AvailableMid Level5+ years expContract
Posted 8 days ago
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Job Summary
Own and execute strategic marketing programs for Public Sector and Health Care & Life Sciences, shaping messaging, content, and thought leadership while coordinating cross-functional plans and events.
- Develop messaging and value propositions for target industries
- Plan and execute webinars, events, and thought leadership programs
Job Description
Responsibilities
- Develop and execute compelling messaging, value propositions, and thought leadership content aligned to the Public Sector and Health Care & Life Sciences industry and solutions priorities.
- Support strategic marketing initiatives for key solutions and industry programs, partnering across product marketing, sales, and marketing teams.
- Plan and execute webinars, community events, podcast programs, and stakeholder engagement activities.
- Assess customer journey content, identify gaps, and drive content creation and optimization efforts.
- Collaborate with cross-functional teams to maintain strategic marketing plans, content roadmaps, and business priorities.
- Champion content reuse, AI adoption, automation, and process improvements to increase marketing efficiency and impact.
- Manage ad hoc marketing requests and projects while ensuring alignment with high-priority business objectives.
- Measure program effectiveness and use insights to continuously improve marketing outcomes.
- Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.
- Coordinate, manage, and maintain the ongoing thought leadership plan aligned to our business units.
Requirements
- Bachelor’s degree in Business, Marketing, Communications, or related field.
- Typically requires five years of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing (experience in a specific domain {industry, technology, or solution} directly related to the area of assignment may be used to satisfy this requirement).
- Experience building content strategies aligned to sales stages and the buyer’s journey.
- Proven ability to use analytics and insights to guide content decisions and measure impact.
- Equivalent combination of related education, training and experience may be considered in place of the above qualifications.
Preferred
- Building Partnerships - Developing and leveraging relationships within and across work groups to achieve results, managing commitments, schedules, and deadlines.
- Business Acumen - Using one’s knowledge of economic, financial, market, and industry trends to understand and improve individual, work group, and/or organizational results; using one’s understanding of major business functions, industry trends, and own organization’s position to contribute to effective business strategies and/or tactics
- Communication - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others
- Ability to articulate/translate product and service capabilities into the customer issue context.
- Ability to identify key target audiences and, from them, create necessary personas who influence the buying decision.
- Ability to map product/portfolio and customer business pains into product marketing plans.
- Strong writing skills, including the ability to translate technical information into simple, audience-appropriate language.
SAS
4.0 Glassdoor
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.
Founded in 1976
Cary, North Carolina, USA
18K employees (1,249 in marketing)
77% recommend to a friend
86% CEO approval
Traffic Signals
Monthly Visitors
1.9M
Monthly Google Ads Budget
$58.8K
Traffic Source Mix
Search
45.3%
Direct
43.2%
Referral
7.2%
Social
0.9%
Paid
3.2%
Headcount Trend
Current headcount: ~18.1K
Marketing Team
Marketing Team Size
1,008 (6% of company)
Median Career Experience
18 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Charles Phillips
Director, Marketing Operations and Chief of Staff to the CMO
At the company for 4 years 4 months
Jennifer Chase
Chief Marketing Officer and Executive Vice President
At the company for 26 years 11 months
Michele Eggers
Vice President, Marketing Shared Services
At the company for 23 years 11 months
Natalie Osborn
Vice President, Brand Marketing & Creative
At the company for 15 years 2 months
Funding
Total Funding
$1M
Last Raise
$1M
Grant, 3 years ago
Funding History
- Nov 2022Grant • $1M
- Nov 2020Grant