3 days ago
Search Engine Optimization Team Lead
Springs Law Group
USA (Remote)Full time$100K/yr – $120K/yr
All marketing roles in the US with a remote work arrangement
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All marketing roles in the US with a remote work arrangement
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Search Engine Optimization Team Lead
USA (Remote)
$100K/yr – $120K/yrSenior Level5+ years expFull time
Posted 3 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and execute the firm's long-term SEO strategy and roadmap, lead technical, content, and local SEO initiatives, collaborate with cross-functional teams, monitor performance, and deliver data-driven optimization.
- Own strategy and roadmap for long-term SEO to drive growth
- Lead technical, content, and local SEO efforts with cross-functional collaboration
- Provide data-driven performance analysis and ongoing optimization
Job Description
Responsibilities
- Develop, prioritize, and execute the firm's long-term SEO strategy and roadmap to increase qualified organic traffic, signed cases, and overall business growth
- Own the firm's technical SEO roadmap, including website audits, crawlability, indexation, Core Web Vitals, site architecture, structured data, migrations, and ongoing website optimization
- Lead the content and local SEO strategy by identifying growth opportunities, managing editorial priorities, optimizing existing content, and expanding visibility across practice areas and geographic markets
- Optimize the firm's presence across traditional search engines, AI-powered search experiences, YouTube, and other emerging search platforms
- Collaborate with the CMO, Marketing Coordinator, Web Developer, content team, and external partners to execute SEO initiatives aligned with business objectives
- Monitor SEO performance, analyze results, stay ahead of industry trends/ algorithm updates, and provide data-driven recommendations for continuous improvement
- Prepare executive-level SEO reports
Requirements
- 5+ years of experience leading SEO strategy with a proven track record of driving measurable organic growth
- Exceptional organizational and project management abilities
- Strong expertise in technical, on-page, off-page, local, and AI search optimization
- Experience leading cross-functional SEO initiatives from strategy through execution while collaborating with internal teams and external vendors
- Deep understanding of Google Analytics 4, Google Search Console, Google Business Profile, Screaming Frog, Semrush, or comparable SEO platforms
- Ability to work Mountain Standard Time (MST) business hours
- Accountable, proactive, and self-motivated with a growth mindset, the confidence to take ownership, and the adaptability to thrive in a fast-paced environment
- Leadership potential with the desire and ability to build and manage the firm's in-house SEO function as it grows
Preferred
- Experience in the legal industry or another highly competitive professional services environment
- Experience optimizing websites for AI-powered search and emerging search platforms
- Experience leading SEO initiatives across content, web development, and digital marketing teams
- Working knowledge of HTML, CSS, and JavaScript
Benefits
- A fully remote work environment
- Unlimited PTO with manager approval + the last week of the year + federal holidays
- 100% employer-paid health insurance for the employee
- Optional dental and vision insurance enrollment
- A 401(k) plan with a 3% employer match after one year of employment
- Quarterly KPI achievement bonus opportunities
- Early office closure at 2:00 p.m. MST every Friday throughout the year
Springs Law Group
The lawyers at Springs Law Group have experience in a variety of personal injury cases, and bring compassion and understanding to each and every case. Jake and Chris understand how sensitive personal injury claims can be. Due to the emotional nature of these disputes, our team will develop a comprehensive case strategy for your specific needs. In each case, we fight the smart fight, not the emotional fight.Our Team Approach Is Unique:The different experiences and backgrounds of our lawyers and paralegals help shape how we approach each unique case and dispute. Because our attorneys and paralegals work collaboratively as a team, we use our diverse backgrounds and experiences to approach each issue from all possible directions. The team is approachable and available to our clients, meaning you will not be passed off to a junior associate or solely to a paralegal.At Springs Law Group, our lawyers and staff believe in developing lasting relationships with our clients, whom we like and trust. When you hire Springs Law Group for your personal injury claim, you hire a law firm that cares about you as a person.
Traffic Signals
Monthly Visitors
5.9K
Monthly Google Ads Budget
$331.1K
Traffic Source Mix
Search
3.9%
Direct
43.1%
Referral
52.3%
Headcount Trend
Current headcount: ~15
Marketing Team
Marketing Team Size
3 (20% of company)
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
2
