2 weeks ago
Lead Brand Designer
Cleo
USA (Remote)Full time$130K/yr – $160K/yr
Find marketing roles you could actually win
2 open roles0
Find marketing roles you could actually win
2 open roles0
Lead Brand Designer
USA (Remote)
$130K/yr – $160K/yrSenior LevelFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and evolve brand identity and design systems that shape how audiences experience the product across touchpoints, campaigns, and UX.
- Brand & Identity: define and guard the visual language, guidelines, and typography to support storytelling and product experiences.
- Campaign Design & Immersion: lead campaigns and motion assets, building cohesive experiences across digital and physical channels.
- UX & Product Alignment: shape the UX vision to reflect brand principles, enabling cohesive product launches and editorial design.
Job Description
Responsibilities
- Develop and maintain comprehensive brand guidelines to ensure consistency across all touchpoints.
- Define and evolve the brand identity, ensuring it reflects our vision and values.
- Lead graphic design initiatives across digital and physical channels.
- Oversee type design, ensuring typography supports the brand’s voice and storytelling.
- Collaborate with motion designers on motion graphics and animation.
- Conceptualise and execute campaign design that engages and inspires audiences.
- Build immersive brand worlds that elevate the overall experience.
- Shape the UX vision to align with brand principles across products.
- Support product launches with cohesive design systems and assets.
- Drive web design projects, ensuring visually compelling and functional experiences.
Requirements
- Studio experience from renowned agencies such as Collins, Uncommon, JKR, Pentagram, or hands-on experience at small, high-impact studios.
- Proven track record of building and maintaining trend-leading brands.
- A growth mindset with a curiosity to learn, iterate, and improve continuously.
- Comfort with a DIY, roll-up-your-sleeves culture while maintaining high design standards.
- User-obsessed approach, ensuring design decisions are informed by audience needs.
- Ability to lead by example, elevating the design output of the entire team.
- Fluent in the language of product design, bridging brand and product experiences seamlessly.
Benefits
- Company-wide performance reviews every 6 months
- Generous pay increases for high-performing team members
- Equity top-ups for team members getting promoted
- 6% employer-matched pension in the UK / 401k matching in the US
- Medical Insurance, Dental and Vision care
- Generous Parental Leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in-person
- We'll pay for your OpenAI subscription
- Online mental health support via Spill
Cleo
4.0 Glassdoor
Cleo. Where AI meets money. Cleo launched in 2016 by people who have been burned by banks. Fed up with the broken system, we decided it was time to make a change. Since then, the cost of living has skyrocketed, the rich have continued getting richer, and our vision has only become clearer. Our mission? To change the world's relationship with money.Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Using simplicity and humor, she’s helped millions of people improve their relationship with money, because we believe that everyone has the potential to achieve financial well-being in just one generation. Through a personalized chat, she provides you with deep insight about your money and tailored financial tools that increase your ability to save, all while making you laugh. We’re a product for the next generation. That means that we are committed to inclusive and unbiased financial growth for all. It also means dropping the BS.In the past year or so we’ve grown the Cleo team from 100 to 250+, and closed a $80m Series C led by Sofina (that’s a $500M valuation).Want to get involved? You know that awful feeling when you wake up wondering if what you’re about to do for the next 8 hours actually matters? That doesn’t happen here much. Everything we do is grounded in purpose. And because we’re all showing up for the same reason, collaboration comes easy.We have a culture of stepping up. We want, and expect you to grow and develop. You’ll have our support in everything you do. But more importantly, you’ll have our trust. We treat our people as humans first, employees second, which means giving everyone a voice. All perspectives are embraced here.
Founded in 2016
London, England, GBR
520 employees (81 in marketing)
67% recommend to a friend
72% CEO approval
Traffic Signals
Monthly Visitors
487.9K
Monthly Google Ads Budget
$24
Traffic Source Mix
Search
39.3%
Direct
48.8%
Referral
7.8%
Social
1.9%
Paid
2.1%
Headcount Trend
Current headcount: ~540
Marketing Team
Marketing Team Size
48 (9% of company)
Median Career Experience
14 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Tushar Patel
Chief Marketing Officer
At the company for 8 years 2 months
Ryan Mullin
Sr. Director, Marketing
At the company for 10 years 7 months
Líney Arnórsdóttir
Director of Product Marketing
At the company for 1 year 10 months
Dylan Lee
Senior Director Product Marketing
At the company for 11 years 11 months
Funding
Total Funding
$138.8M
Last Raise
$81.3M
Series C, 3 years ago
Funding History
- Jun 2022Series C • $81.3M
- Dec 2020Series B • $44M
- Jun 2019Debt Financing