2 days ago
Head of TikTok Shop
Flamingo
New York City, NY (Hybrid)Full time$195K/yr – $240K/yr
Head of TikTok Shop
New York City, NY (Hybrid)
$195K/yr – $240K/yrSenior LevelFull time
Posted 2 days ago
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Job Summary
Own the TikTok Shop Growth Strategy and related cross-brand execution, overseeing P&L, forecasting, and multi-format growth across four brands.
- TikTok Shop growth strategy and P&L across four brands
- Affiliate & Creator strategy and test-and-learn model
- LIVE commerce and cross-functional execution
Job Description
Responsibilities
- Own the TikTok Shop Growth Strategy & P&L
- - Set the vision, strategy, and multi-brand roadmap for TikTok Shop, grounded in a sharp perspective on where the platform and social commerce are headed
- - Own the channel P&L across four brands – managing GMV growth, customer acquisition efficiency, margin, and omnichannel halo impact
- - Build and maintain forecasts, KPIs, and reporting infrastructure in partnership with Finance and Analytics; present channel performance and strategic direction to senior leadership and cross-functional stakeholders
- - Identify and size growth opportunities across new formats, creator segments, product categories, and platform capabilities
- Build and Scale Affiliate & Creator Strategy
- - Set the strategic framework for creator partnerships across tiers, segments, and niches – balancing creator performance, content quality, and commission optimization
- - Lead the test-and-learn creator model that focuses on high-volume, conversion-driven performance
- - Oversee briefing and messaging strategy, ensuring creators are equipped with important points of difference by brand and hero product value propositions
- - Build scalable, repeatable processes for creator onboarding, sampling, content testing, and performance evaluation
Requirements
- You likely have 10+ years of experience in e-commerce, growth marketing, influencer marketing, or social commerce and 3+ years of leadership experience in a people management role
Preferred
- You may have experience in personal care, beauty, or CPG, but not neccessary
Benefits
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- L&D stipend
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from our family of brands
Flamingo
Flamingo is a cultural strategy agency; we craft cultural fluency for our clients. We believe the world’s best brands are those that manage to be both highly relatable and truly distinctive, and that they do this by being culturally fluent. When brands have cultural fluency, they can play with the boundaries of culture and find new expressions for it. We help our clients achieve this by harnessing the emergent and unseen patterns of culture to shape and build powerful strategy. Since we began, we’ve worked on an incredibly diverse range of brand and innovation challenges, for many of the most visionary brands and organisations on the planet.Based in London, Flamingo is a team of over 70 polymaths, with backgrounds include architecture, photography, sculpture, journalism, music and anthropology.
Founded in 1997
London, England, GBR
780 employees (82 in marketing)
Traffic Signals
Monthly Visitors
6.6K
Traffic Source Mix
Search
55.5%
Direct
33.8%
Referral
8.4%
Social
0.9%
Paid
1.2%
Headcount Trend
Current headcount: ~780
Marketing Team
Marketing Team Size
41 (5% of company)
Median Career Experience
11 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$1.9M
Last Raise
$1.5M
Series Unknown, 8 years ago
Funding History
- Nov 2017Series Unknown • $1.5M
- Jun 2017Seed • $269.1K
- Apr 2016Seed • $90.5K