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LaunchDarkly logo
13 days ago

Head of Customer Marketing

LaunchDarkly

USA (Remote)Full time$145K/yr – $235K/yr

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1 jobs
LaunchDarkly logo

Head of Customer Marketing

LaunchDarkly

USA (Remote)

$145K/yr - $235K/yrIn-houseFull-timeSenior level12+ years exp.
13 days ago
LaunchDarkly logo
LaunchDarkly

Head of Customer Marketing

USA (Remote)

$145K/yr – $235K/yrSenior Level12+ years expFull time

Posted 13 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

  • Lead our customer storytelling program. Build a steady pipeline of customers who are excited to share stories about how they are solving their biggest business challenges, how they are evolving in the AI-era, and how they use LaunchDarkly being part of their AI SDLC.
  • Establish an executive advisory board that builds trust, feedback loops, and advocacy from decision makers at our most important customers.
  • Source and interview customers (in-person and on camera) to produce customer case studies in the form of written case studies, videos, and quotes.
  • Source and manage customers who speak live alongside LaunchDarkly at both buyer and internal events.
  • Oversee all peer review programs (G2, Peerspot, Gartner Peer Insights, and TrustRadius) to ensure LaunchDarkly maintains leader status on all platforms.
  • Design, deliver, and continuously optimize advocacy programs and incentive strategies that attract customers to participate, drawing on data-driven insights and automation to identify new opportunities.
  • Work closely with executives and customer-facing teams to help source, engage, and nurture relationships with customer advocates.
  • Collaborate with the lifecycle marketing team to manage customer onboarding and adoption nurture activities.
  • Build scalable feedback loops that capture customer insights and influence messaging, positioning, and GTM strategy.

Requirements

  • Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience.
  • 7+ years of customer advocacy experience including managing a team of individual contributors.
  • Experience working directly with a developer / software engineering audience.
  • Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs.
  • Demonstrated ability building strong one-to-one relationships and facilitating GTM and executive team relationships with customers.
  • Experience using customer advocacy tools such as Champion and UserEvidence.
  • Strong analytical and data-driven mindset, with experience using CRM and customer lifecycle tools such as Salesforce and Gainsight.
  • Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
  • Experience working with global, remote teams and collaborating with cross-functional stakeholders.

Benefits

  • Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
LaunchDarkly logo

LaunchDarkly

3.7 Glassdoor

LaunchDarkly isn’t just a leader in feature management — it’s the first scalable feature management platform. Feature management allows development teams to innovate faster by fundamentally transforming how software is delivered to customers. With the ability to gradually release new software features to any segment of users on any platform, DevOps teams can standardize safe releases at scale, accelerate their journey to the cloud and collaborate more effectively with business teams. Today, LaunchDarkly deploys peaks of 20 trillion feature flags each day, and that number continues to grow. Founded in 2014 in Oakland, California by Edith Harbaugh and John Kodumal, LaunchDarkly has been named on the Forbes Cloud 100 list, InfoWorld’s 2021 Technology of the Year list, and the Enterprise Tech 30 list.

Founded in 2014
Oakland, California, USA
585 employees (47 in marketing)
launchdarkly.com
58% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
403.4K
Monthly Google Ads Budget
$294.4K
Traffic Source Mix
Search
29.9%
Direct
61.6%
Referral
6.1%
Social
1.1%
Paid
1.2%

Headcount Trend

Current headcount: ~588

Marketing Team

Marketing Team Size
29 (5% of company)
Median Career Experience
15 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
1

People

Founders / CEO

John Kodumal
John Kodumal
Co-Founder
At the company for 12 years 1 month

HR / Recruitment

Gil L.
Gil L.
Global Head of Talent Acquisition
At the company for 1 year 4 months
Khristopher Ahmad Patrick (they/he)
Khristopher Ahmad Patrick (they/he)
Talent Acquisition Specialist
At the company for 7 months

Marketing Leadership

Justin Engelland
Justin Engelland
VP of Marketing
At the company for 9 months
Scott Sheppard
Scott Sheppard
VP of Marketing
At the company for 10 months
Akshay K.
Akshay K.
Vice President Product and Corporate Marketing
At the company for 1 year 11 months
Dustin Haver
Dustin Haver
VP of Brand & Comms
At the company for 5 years 6 months

Funding

Total Funding
$330.3M
Last Raise
$200M
Series D, 5 years ago

Funding History

  • Aug 2021
    Series D • $200M
  • Jan 2020
    Series Unknown • $54M
  • Mar 2019
    Series C • $44M

Recent News

LaunchDarkly warns of surge in risky software releases ahead of Black Friday
Nov 19, 2025 • Home of Direct Commerce
OpenAI just spent $1.1B on product testing: These 4 startups could be next
Sep 9, 2025 • CB Insights
A LaunchDarkly IPO? Returning CEO won't say, but sees 'bright' future - Bizwomen
Aug 18, 2025 • The Business Journals
Will LaunchDarkly IPO? Founder won't say, but sees 'bright' future
Aug 18, 2025 • Seattle TechFlash
Will LaunchDarkly IPO? Founder won't say, but sees 'bright' future in first interview since return to CEO role
Aug 15, 2025 • Seattle TechFlash
San Francisco is 'back' and LaunchDarkly's new (old) CEO: Week in AI
Aug 15, 2025 • Seattle TechFlash
LaunchDarkly Co‑Founder Edith Harbaugh Returns as Chief Executive Officer
Aug 13, 2025 • Catamorphic Co. dba LaunchDarkly
LaunchDarkly Co‑Founder Edith Harbaugh Returns as Chief Executive Officer
Aug 13, 2025 • Morningstar.com
Silicon AI for Your Business Podcast: The Transformation Code
Jul 3, 2025 • Silicon UK
Asana poaches LaunchDarkly CEO Dan Rogers
Jun 25, 2025 • The Business Journals
Asana, Inc. Announces Chief Executive Officer Changes, Effective July 21, 2025
Jun 25, 2025 • MarketScreener
Asana names LaunchDarkly CEO Dan Rogers as its new CEO starting on July 21, replacing co-founder Dustin Moskovitz, who is retiring and will remain board chair (Jordan Novet/CNBC)
Jun 25, 2025 • Techmeme
Asana Names Dan Rogers as Chief Executive Officer
Jun 25, 2025 • Business Wire
Live Data Is Rapidly Reshaping Product Development Practices
May 29, 2025 • The New Stack
How LaunchDarkly migrated to Amazon MWAA to achieve efficiency and scale
May 16, 2025 • Amazon Web Services
LaunchDarkly adds new features to help developers release faster while mitigating risk
May 14, 2025 • SD Times
LaunchDarkly Introduces New Release Observability, AI Configurations, and Analytics Capabilities to Help Developers Innovate Faster Without the Risk
May 14, 2025 • Catamorphic Co. dba LaunchDarkly
Gaurav Jain wrote the playbook for pre-seed investing. A decade later, he's running one of the industry's most prolific early-stage funds.
May 14, 2025 • Business Insider
LaunchDarkly Introduces New Release Observability, AI Configurations, and Analytics Capabilities to Help Developers Innovate Faster Without the Risk
May 14, 2025 • Morningstar.com
LaunchDarkly Acquires Highlight to Bring Observability to Application Release Management
Apr 30, 2025 • DevOps.com
Ship Fast, Break Nothing: LaunchDarkly’s Winning Formula
Apr 29, 2025 • The New Stack
LaunchDarkly to "double down" on observability with Highlight acquisition
Apr 28, 2025 • ChannelPro
LaunchDarkly Acquires Highlight to Make Guarded Software Releases the New Standard, as UK Industries Grapple With Mounting Tech Outages
Apr 23, 2025 • FF News | Fintech Finance
LaunchDarkly Acquires Highlight to Advance the Future of Guarded Software Releases
Apr 23, 2025 • Catamorphic Co. dba LaunchDarkly
LaunchDarkly Acquires Highlight to Make Guarded Software Releases the New Standard, as UK Industries Grapple With Mounting Tech Outages
Apr 23, 2025 • FF News | Fintech Finance
Feature Flag Framework in Salesforce Using LaunchDarkly
Apr 16, 2025 • DZone
LaunchDarkly's approach to AI-powered product management
Mar 4, 2025 • OpenAI
Top Growth Driver In The Mobile Application Optimization Software Market 2025: Social Media Is Expected The Growth
Feb 26, 2025 • EIN Presswire
LaunchDarkly Acquires Houseware to Revolutionize Software Delivery with AI-Driven Analytics
Feb 15, 2025 • digital terminal
LaunchDarkly launches native Snowflake app and buys Houseware
Feb 14, 2025 • Techzine Global
LaunchDarkly Acquires Houseware to Enhance Feature Management with Warehouse-Native Analytics
Feb 14, 2025 • Entrepreneur
Users eye LaunchDarkly experiments boost with Houseware buy
Feb 13, 2025 • TechTarget
LaunchDarkly Launches Dedicated EU Region to Support EU Data Residency and Compliance Needs
Oct 30, 2024 • GlobeNewswire News Room
LaunchDarkly announces new features to enable smoother software releases
May 21, 2024 • SD Times
LaunchDarkly Unveils Software Release Platform for the “Ship at the Speed of Now” Era
May 21, 2024 • Morningstar
How to hit the ground running when you start in an executive role, according to the new Chief Product Officer of LaunchDarkly
Mar 29, 2024 • Medium
LaunchDarkly Collaborates with AWS to Generate Product Experiments Using Amazon Bedrock
Nov 27, 2023 • GlobeNewswire News Room
LaunchDarkly Surpasses 5,000 Customers and Announces New Executive Hires
Nov 2, 2023 • GlobeNewswire News Room
LaunchDarkly Surpasses 5,000 Customers and Announces New
Nov 2, 2023 • GlobeNewswire
LaunchDarkly Extends Scope and Reach of Feature Management Platform
Oct 26, 2023 • DevOps.com
LaunchDarkly Announces Key Integrations as Part of Galaxy Product Release
Oct 25, 2023 • Morningstar
LaunchDarkly Announces the Next Frontier of DevOps: Helping Engineers Build Products that Customers Love
Oct 25, 2023 • Morningstar
New LaunchDarkly features bring its platform to ‘the next frontier of DevOps’
Oct 25, 2023 • SD Times
How much to pay your engineer? This startup will tell you
Jan 1, 1970 • TechCrunch
LaunchDarkly’s summer updates empower DevOps teams to build better apps
Jan 1, 1970 • Silicon Angle
Andy McLoughlin of Uncork Capital on the firm’s new funds, succession, and why next year could be a bloodbath (sorry, startups)
Jan 1, 1970 • TechCrunch
Feature management platform Unleash raises $14M from Spark Capital. Unleash competitors include LaunchDarkly, Split.io, Harness, Taplytics, and Cloudbees.
Jan 1, 1970 • CB Insights Research
LaunchDarkly Co-Founder Harbaugh Replaced as CEO by Dan Rogers
Jan 1, 1970 • Bloomberg
LaunchDarkly Recognized by SIIA CODiE as “Best DevOps Tool”
Jan 1, 1970 • Morningstar, Inc.