3 days ago
Head of Customer Marketing Insights
Citi
New York City, NY (Hybrid)Full time$164K/yr – $245K/yr
Find marketing roles you could actually win
3 open roles0
Find marketing roles you could actually win
3 open roles0
Head of Customer Marketing Insights
New York City, NY (Hybrid)
$164K/yr – $245K/yrSenior Level10+ years expFull time
Posted 3 days ago
Top 1% of applicants do these two things.
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Job Summary
Own the transformation of the Customer Marketing function by leading strategic planning, performance measurement, and data-driven initiatives that optimize customer engagement, segmentation, and program profitability.
- Develop and drive strategic insights and business cases
- Establish KPI frameworks and monitor performance against commitments
- Partner with Analytics and cross-functional teams to optimize processes and automation
Job Description
Responsibilities
- Develop transformational strategies to consistently improve the Customer Marketing function, touching on best practices, competitive views and deep insight into customers
- Drive deep analyses to aid in strategy development, including finding new ways to frame program profitability, customer engagement, developing compelling business cases for strategies, and partnering with Analytics on major analyses and opportunities
- Develop and drive strategic insights to transform all areas of Customer Marketing, focusing on understanding customer behavior for "real-time" marketing strategies, customer-level segmentation strategies, refining digital channel marketing approaches, mapping customer journeys for various segments, and identifying areas for efficiency gains through process optimization and automation.
- Design and drive the annual strategic planning process for Customer Marketing organization, ensuring that overall and within each business that we are advancing key transformation initiatives
- Establish, monitor and track performance of Customer Marketing against commitments to each business (e.g., KPI’s, key metrics) and provide clear reasons for results, as well as plans and roadmaps to mitigate any under-delivery
Requirements
- 10 or more years of progressive experience in marketing strategy, analytics, strategic initiatives, and / or management consulting, with a clear record of building strategies from the ground up using data, competitive intelligence, and customer insight.
- Structured problem-solving capability, including root cause analysis and hypothesis-driven thinking to diagnose performance issues and identify strategic opportunities.
- Comfort with financial and quantitative analysis, including scenario development, P&L drivers for consumer card and lending products, and the ability to scope and direct analysis across direct and indirect reports.
- Ability to define, build, and track KPI frameworks and metrics dashboards that connect marketing activity directly to business performance outcomes.
- Experience preparing and delivering executive-level presentations on marketing strategy and results, with the ability to structure and execute with limited direction.
- Expertise in designing and scaling planning processes for large, complex organizations, translating ambiguous challenges into structured frameworks and delivering clear, actionable outputs.
- Bachelor's and / or Master’s degree in marketing, economics, finance, accounting, engineering, mathematics, statistics, business, computer science, or a related quantitative field, plus 10 or more years of post-graduate experience.
Benefits
- medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
Citi
3.7 Glassdoor
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.
Founded in 1812
New York, New York, US
195K employees (3,957 in marketing)
69% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
2.3M
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
22%
Direct
42.9%
Referral
34.4%
Social
0.2%
Paid
0.5%
Headcount Trend
Current headcount: ~199.4K
Marketing Team
Marketing Team Size
2,872 (1% of company)
Median Career Experience
20 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
16
People
Marketing Leadership
Angela Culver-Gleason
CMO | Managing Director of Services Global Marketing
At the company for 3 years 3 months
Greg Wheeler
Chief Marketing Officer, The Home Depot portfolio
At the company for 13 years 3 months
Ursula Castrillon
Sr. Vice President, CMO, Partner Marketing Lead
At the company for 20 years 2 months
Talor Thompson, MBA
Assistant Vice President Marketing, Financial Inclusion
At the company for 2 years 2 months
Funding
Total Funding
$22.3B
Last Raise
$6.5B
Post IPO Debt, 6 months ago
Funding History
- Sep 2025Post IPO Debt • $6.5B
- Apr 2025Post IPO Debt • $2.8B
- Nov 2024Post IPO Debt • $4.3B