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Epic Gardening logo
1 month ago

Head of Creator Network

Epic Gardening

San Diego, CA (Remote)Salaried Ft$115K/yr – $130K/yr

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1 jobs
Epic Gardening logo

Head of Creator Network

Epic Gardening

San Diego, CA (Remote)

$115K/yr - $130K/yrIn-houseSalaried-FtSenior level7+ years exp.
1 month ago
Epic Gardening logo
Epic Gardening

Head of Creator Network

San Diego, CA (Remote)

$115K/yr – $130K/yrSenior Level7+ years expSalaried Ft

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own scaling and governance of a multi-tier creator network, turning partnerships into revenue through disciplined incentives, onboarding, and content amplification across social platforms.

  • Creator Network & Revenue: Build and scale creator tiers, optimize RPAC, and manage budgets for commissions and partnerships.
  • Onboarding & Collaboration: Own onboarding, creator briefs, campaigns, and cross-functional coordination with content and paid media teams.
  • Strategic Growth & Talent: Identify rising creator talent early, nurture top-tier VIP partnerships, and shape formats like collections, launches, and whitelisting to maximize distribution.

Job Description

Responsibilities

  • Lead and scale the Epic Creator Network across four tiers: Affiliate, Ambassador, Pro, and VIP
  • Build systems to increase creator output and RPAC (the program’s north star metric)
  • Evolve commission structures, incentives, and creator experiences as the program scales
  • Identify new opportunities for creator-led commerce, product launches, and distribution
  • Close the gap between accepted creators and producing creators
  • Grow and manage our whitelisting pipeline for paid media
  • Recruit high-potential creators across gardening, homesteading, wellness, food, sustainability, DIY, and outdoor living
  • Build long-term strategic relationships with top-tier creators, including VIP paid partnerships
  • Develop collaboration formats: creator collections, curated bundles, launches, livestreams, whitelisting, and campaigns
  • Identify emerging talent early—the creators worth betting on before they’re obvious

Requirements

  • 7–10+ years in creator partnerships, influencer leadership, or affiliate program ownership at a DTC/ecommerce brand, media company, creator economy platform, or agency (hands-on execution, not just account management)
  • Track record of moving program revenue
  • Deep understanding of social platforms, creator trends, and what makes content perform
  • Strong grasp of ecommerce fundamentals: AOV, LTV, CAC, attribution
  • Experience managing cross-functional work with growth, creative, and ecommerce teams
  • Comfortable managing freelancers, coordinators, or offshore support

Preferred

  • g enuine interest in gardening, wellness, food, sustainability, or outdoor living
  • familiarity with Shopify ecosystem
  • experience with creator whitelisting and paid amplification via Meta
  • experience building creator communities or membership ecosystems
  • existing network of creators or influencer managers in relevant categories

Benefits

  • Employer-paid health insurance premiums for employees at 80%, dependents at 50%, dental, vision, voluntary benefits
  • 7 paid holidays
  • 7 sick days
  • unlimited time off (salaried)
  • 12 weeks paid parental or adoption leave
  • 401(k) with 4% match through Vanguard
  • $500 yearly professional development stipend
  • employee product discounts
  • free Epic Greenhouse Membership and more
Epic Gardening logo

Epic Gardening

5.0 Glassdoor

We are home to the largest gardening community on the planet - trusted by millions across YouTube, Instagram, TikTok, and our blog for making gardening simple, fun, and possible for everyone. Our vision is bold: a garden in every home. To achieve it, we’re building the world’s first category-defining gardening company at global scale - blending education, media, planning tools and world-class products into one seamless experience.From seeds, raised beds, and grow bags to seed-starting systems and digital planning tools, everything we design empowers gardeners of every level to succeed.Our products are available nationwide through leading retailers like Whole Foods, Petco, Ace Hardware, True Value, thousands of independent garden centers, and online at EpicGardening.com and Amazon.Together with our passionate community, we’re setting a new standard for what’s possible in gardening, where content and commerce unite to support every grower, everywhere. The future of gardening is already here, and it’s Epic.

Founded in 2013
Broomfield, Colorado, USA
87 employees (22 in marketing)
www.epicgardening.com
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
959K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
64.8%
Direct
25.7%
Referral
2.9%
Social
6.2%
Paid
0.4%

Headcount Trend

Current headcount: ~87

Marketing Team

Marketing Team Size
20 (23% of company)
Median Career Experience
9 years
Median Tenure
2.6 years

People

Founders / CEO

Kevin Espiritu
Kevin Espiritu
Founder and CEO
At the company for 10 years 2 months
Leia Wight
Leia Wight
Executive Assistant to Founder/CEO
At the company for 3 years 4 months

HR / Recruitment

Erin H.
Erin H.
Fractional Head of People
At the company for 3 years 3 months

Marketing Leadership

Reilly Tiglio
Reilly Tiglio
Senior E-Commerce Marketing Manager
At the company for 2 years 7 months
Grace Boss
Grace Boss
Email Marketing Manager
At the company for 9 months
Molly Leite (Cole)
Molly Leite (Cole)
Senior Influencer Marketing Manager
At the company for 3 years 10 months

Funding

Total Funding
$17.5M
Last Raise
$17.5M
Series A, 4 years ago

Funding History

  • Dec 2021
    Series A • $17.5M

Recent News

Epic Gardening Acquires GrowVeg Creator To Unite Content, Products In Gardening Space
Oct 6, 2025 • Net Influencer
Gardening expert shares 'crazy' tip to make basil plants grow 'gigantic and leafy'
Sep 2, 2025 • Wales Online
20 Best Hanging Ferns For Your Porch
May 19, 2025 • Southern Living
Gardener shares clever hack to organize seeds in unexpected containers: 'Very smart'
Apr 18, 2025 • MSN
What’s Eating My Peony? 7 Peony Pests to Watch for
Apr 17, 2025 • MSN
Home gardener shares hack that could save you money on grocery bills: 'Great information'
Mar 26, 2025 • The Cool Down
10 Best Herb Garden Planters and Kits of 2025
Oct 15, 2024 • Family Handyman
Erin H. on LinkedIn: #hiring #gardeninglife #culture #teambuilding
Apr 16, 2024 • LinkedIn
Expert gardener shares how to grow your own fence with a tangy fruit: 'The only fence that pays you to build it'
Jan 12, 2024 • The Cool Down
The best things to do this weekend in San Diego: Sept. 7-10
Sep 6, 2023 • San Diego Union-Tribune
If You Grow It, They Will Follow
Sep 1, 2023 • San Diego Magazine
Kevin Espiritu- Biography (Wiki)
Aug 22, 2023 • Youth Motivator
Gardener demonstrates ‘fantastic’ hack for growing healthy plants with just 2 low-cost items: ‘I needed this video’
Aug 20, 2023 • Yahoo News