4 weeks ago
Head of Brand Campaigns
Harvey
New York City, NY (On-site)Full time$196K/yr – $294K/yr
Find marketing roles you could actually win
2 open roles0
Find marketing roles you could actually win
2 open roles0
Head of Brand Campaigns
New York City, NY (On-site)
$196K/yr – $294K/yrSenior Level10+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own Harvey's global brand engine from strategy to in-market activation, bridging brand and performance to drive a seamless customer journey across regions.
- Lead global brand activation: own campaigns across paid media, experiential, and integrated activations with regional context.
- Build and lead a cross-functional brand marketing team spanning paid media to experiential and events.
- Own budget, ROI tracking, and collaboration with Product Marketing to amplify launches while maintaining brand integrity.
Job Description
Responsibilities
- Lead global brand activation: own campaigns across paid media, experiential, and integrated activations with regional context.
- Build and lead a cross-functional brand marketing team spanning paid media to experiential and events.
- Own budget, ROI tracking, and collaboration with Product Marketing to amplify launches while maintaining brand integrity.
- Bridge brand and performance marketing: make strategic recommendations that connect upper-funnel brand campaigns with conversion-focused marketing to ensure a seamless customer journey, including sequencing strategies from awareness to conversion and consistent messaging across all funnel stages.
- Own Harvey's brand strategy and translate it into in-market execution plans.
- Lead brand activation strategy for Harvey globally, collaborating with regional marketing leads for regional context.
- Bridge brand consistency across all performance creative, serving as a bridge between Creative/Design and DR teams, ensuring strategic briefs and creative direction reflect brand standards at every stage; review creative before launch and recommend conversion optimizations that never compromise brand integrity.
- Own the budget for all brand marketing spend, including reconciliation and ongoing visibility into ROI.
- Partner with Product Marketing to ensure brand moments amplify key product launches and messaging.
- Partner closely with Creative/Design on concept development and asset creation to support activations.
- Work with Global Events to integrate brand campaigns into Harvey's owned event program.
- Manage agency relationships and lead RFP processes for any media, experiential, and production partners.
Requirements
- 10+ years of experience in brand marketing, with depth in brand campaigns, paid media strategy, and experiential marketing.
- Demonstrated experience owning and optimizing significant media budgets, with familiarity with buying rates across channels.
- Experience managing external agencies and production partners across multiple simultaneous workstreams.
- Strong cross-functional leadership skills, with the ability to coordinate across Brand, Demand Gen, Creative, and Events teams.
- Exceptional taste and a track record of bringing a high creative bar to in-market work.
- Experience directly managing marketing team members.
- Comfort operating in fast-moving environments and making sound judgment calls under ambiguity.
Harvey
0.0 Glassdoor
Harvey is domain-specific AI for legal and professional services. Adopted by Fortune 500 companies like AT&T, Verizon, Cox, Koch, KKR, Bridgewater, more than 74K+ lawyers across 700+ customers in 58 countries and 50% of AmLaw 100 law firms rely on Harvey to advance legal expertise faster across contract analysis, due diligence, compliance, and litigation. Backed by Sequoia Capital, OpenAI, GV, Kleiner Perkins, Coatue and EQT, Harvey is the trusted partner in modernizing the legal industry.
Founded in 2022
San Francisco, California, USA
889 employees (47 in marketing)
0% recommend to a friend
Traffic Signals
Monthly Visitors
434.6K
Monthly Google Ads Budget
$32.2K
Traffic Source Mix
Search
39.5%
Direct
51.8%
Referral
5.5%
Social
2.4%
Paid
0.8%
Headcount Trend
Current headcount: ~918
Marketing Team
Marketing Team Size
25 (3% of company)
Marketing Roles Posted (Last 30 Days)
7
Funding
Total Funding
$1B
Last Raise
$160M
Series F, 5 months ago
Funding History
- Oct 2025Series F • $160M
- Oct 2025Series E • $59M
- Jun 2025Series E • $300M