3 weeks ago
Vice President, GTM - Business Leader
Panasonic
Denver, CO (Remote)Full time
Marketing jobs
2 marketing jobs
Vice President, GTM - Business Leader
Denver, CO (Remote)
Salary Not AvailableSenior LevelFull time
Posted 3 weeks ago
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Job Summary
Own PIDSA's regional GTM demand engine across direct, channel, and vertical markets, aligning with Japan and GDI to drive pipeline, profitability, and design-in scale.
- Regional GTM ownership: plan and execute across direct, channel, and vertical programs with clear targets.
- Channel and pricing governance: align MDF, incentives, and pricing to lift revenue and margin while coordinating with Japan HQ.
- Forecasting and ROI discipline: build AOP models, track funnel health, and accelerate pipeline through coordinated design-in activities.
Job Description
Responsibilities
- The VP/Director of Go-To-Market (GTM) leads Panasonic Industrial Device Sales of America’s (PIDSA) regional demand-creation engine, unifying channel strategy, direct sales, marketing, vertical development, and product coordination to drive profitable growth.
- This role advances PIDSA’s Regional Demand Hunter pillar and partners closely with the Japan-based Panasonic Industrial Devices (PID) and PIDSA Global Design In (GDI) teams to execute growth programs across priority verticals, key product categories, and evolving fulfillment capabilities.
- Own the business plan and full P&L.
- Manage budgets to deliver the business plan.
- Build models to drive sales, AOP, ROI, and cost performance.
- Set policies and actions that improve PIDSA/PNA/PID sales and profitability.
- Partner with Operations/Logistics so GTM programs align to service capabilities.
- Partner with Finance to improve profitability and cost discipline.
- Own and evolve PIDSA’s regional GTM strategy across direct, channel, and vertical markets.
- Oversee PIDSA Marketing and Advertising teams in support of PIDSA GTM strategies in alignment with PID strategic directions.
Requirements
- 10–20+ years in electronic components, semiconductors, and/or industrial automation industry.
- Leadership experience in sales, marketing, channel management, product management, or vertical industry strategy.
- Demonstrated success building or transforming a GTM organization.
- Experience interfacing with Japan-based product divisions or global engineering groups.
- BS degree in Engineering or Business. MBA highly preferred
- Expertise in Negotiation, Business Strategy
- Strong overall business acumen, including financial and analytical skills
- Knowledge of core business involving electronic components
- Design‑in conversion to revenue
- Channel revenue growth and profitability improvements
Benefits
- Health Benefits – medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
- Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
- Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
- Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
- Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
- Health Management and Wellbeing Programs – Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
- Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
- Annual Bonus Program - Opportunity for an annual performance-based bonus.
Panasonic
Founded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, devices, B2B solutions and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022 with Panasonic Holdings Corporation serving as a holding company. The Group reported consolidated net sales of 8,458.2 billion yen for the year ended March 31, 2025.
Headcount Trend
Current headcount: ~29.7K
Marketing Team
Marketing Team Size
1,377 (5% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
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