2 weeks ago
Vice President, AI Go-to-Market
Granicus
USA (Remote)Full time$200K/yr – $250K/yr
Marketing jobs
2 marketing jobs
Vice President, AI Go-to-Market
USA (Remote)
$200K/yr – $250K/yrSenior Level12+ years expFull time
Posted 2 weeks ago
Job Summary
Lead and scale Granicus AI GTM motions by building a cross-functional team of AI Advisors, Architects, and Value Engineers; define go-to-market strategy and repeatable plays; drive executive engagement, demand generation, and adoption across Sales, Marketing, and Customer Success to convert strategic AI opportunities into measurable business value.
- Own and scale the AI GTM motion end-to-end
- Align product, marketing, and sales to targeted AI use cases and segments
- Lead executive sponsorship and cross-functional execution
Job Description
Responsibilities
- Build, lead, and scale a high-performing team of AI Advisors, AI Architects, and Value Engineers.
- Establish clear priorities, roles, operating rhythms, and performance expectations tied to pipeline creation, conversion, win rates, deal velocity, and customer outcomes.
- Develop team capabilities across executive discovery, solution design, value engineering, strategic selling, and AI thought leadership.
- Personally engage in the most strategic opportunities as an executive sponsor and player/coach.
- Define and execute the go-to-market strategy for Granicus's AI and emerging technology portfolio, aligned with company growth priorities.
- Identify and prioritize high-value customer segments, use cases, buying centers, and repeatable commercial plays.
- Partner with Sales and Marketing to create demand, build qualified pipeline, and accelerate adoption across both new and existing customers.
- Turn successful customer engagements into repeatable GTM plays, including messaging, discovery frameworks, value propositions, solution patterns, and field enablement.
- Drive targeted campaigns, vertical motions, customer workshops, and other programs that accelerate AI pipeline and revenue.
- Lead and support complex, high-value AI opportunities from early discovery through solution development, executive alignment, and commercial close.
Requirements
- 12+ years of experience in enterprise technology, SaaS, AI, technical sales, or go-to-market leadership, including significant senior leadership experience.
- Demonstrated success building and scaling go-to-market motions for emerging or rapidly evolving technologies.
- Proven ability to drive pipeline, revenue growth, and complex enterprise sales outcomes.
- Experience leading technical pre-sales, solution advisory, solution architecture, value engineering, or similar customer-facing teams.
- Strong understanding of AI and emerging technologies with the ability to translate technical capabilities into differentiated customer and business value.
- Strong executive presence and experience engaging senior customer and internal stakeholders.
- Demonstrated ability to lead effectively across functions and influence teams outside of direct reporting relationships.
- Strong analytical, operational, communication, and leadership skills.
- Bachelor's degree or equivalent professional experience; advanced degree preferred.
Preferred
- Experience in enterprise B2B SaaS, AI, and digital transformation.
- Experience selling to government or other highly regulated industries.
- Familiarity with public-sector procurement, security, privacy, and technology adoption considerations.
- Experience operating in both 0-to-1 and scale environments.
- Familiarity with enterprise sales methodologies such as MEDDPICC, Challenger, or Command of the Message.
- Bachelor's degree or equivalent professional experience; advanced degree preferred.
Benefits
- Flexible Time Off – Take the time you need to rest, recharge, and live your life.
- Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
- Work From Home Reimbursement – Support a productive home office environment.
- Multiple Health Plan Options – Including a 100% employer-paid plan.
- Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
- Fitness Reimbursement Program – Stay active, your way.
- On-Demand Mental Health Support – Access to Headspace and other wellness tools.
- Paid Parental Leave – For both birthing and non-birthing parents.
- Traditional & Roth 401(k) – With a generous company match.
- Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
Granicus
3.3 Glassdoor
At Granicus, our mission is to help better engage government and the people they serve. Join our team and be a part of something exceptional. With more than 2,000 employees across the globe supporting more than 7,000 public sector organizations, Granicus is a trusted partner for governments to make meaningful connections.Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.
Founded in 1995
Denver, Colorado, USA
1.6K employees
51% recommend to a friend
62% CEO approval
Salaries
Posted range
$200K/yr – $250K/yr
Taken straight from the job posting.
Marketing Team
Median Career Experience
16 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$10.3M
Last Raise
$300.8K
Private Equity, 5 years ago
Funding History
- Dec 2020Private Equity
- Sep 2014Private Equity
- Jul 2011Series Unknown • $300.8K
Traffic Signals
Monthly Visitors
944.4K
Traffic Source Mix
Search
21.9%
Direct
31.3%
Referral
8.6%
Social
0.7%
Paid
0.9%
Headcount Trend
Current headcount: ~1.6K