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6 marketing jobs

H&R Block logo
12 days ago

VP - Growth Media

H&R Block

USA (Remote)Full time$232K/yr – $348K/yr
YOFC logo
2 weeks ago

Social Media Manager – Follower Growth

YOFC

Orlando, FL (On-site)Full time$94K/yr – $108K/yr
Backbone Media logo
3 weeks ago

Senior Growth Media Manager

Backbone Media

Carbondale, CO (Hybrid)$75K/yr – $90K/yr
Evy Media logo
5 weeks ago

Paid Media Manager (Meta & Google Ads) - Growth / Media Buyer

Evy Media

Nashville, TN (Hybrid)Full time
Magic Items logo
2 months ago

Media Buyer/Growth Manager

Magic Items

New York City, NY (On-site)Full time$100/hr – $150/hr
ALLIES OF SKIN logo
4 months ago

Paid Media Growth Manager

ALLIES OF SKIN

Los Angeles, CA (Hybrid)Salaried Ft$95K/yr – $125K/yr

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6 jobs
H&R Block logo

VP - Growth Media

H&R Block

USA (Remote)

$232K/yr - $348K/yrIn-houseFull-timeSenior level12+ years exp.
12 days ago
YOFC logo

Social Media Manager – Follower Growth

YOFC

Orlando, FL (On-site)

$94K/yr - $108K/yrIn-houseFull-timeMid level
2 weeks ago
Backbone Media logo

Senior Growth Media Manager

Backbone Media

Carbondale, CO (Hybrid)

$75K/yr - $90K/yrAgencySenior level4+ years exp.
3 weeks ago
Evy Media logo

Paid Media Manager (Meta & Google Ads) - Growth / Media Buyer

Evy Media

Nashville, TN (Hybrid)

In-houseFull-timeMid level2+ years exp.
5 weeks ago
Magic Items logo

Media Buyer/Growth Manager

Magic Items

New York City, NY (On-site)

$100/hr - $150/hrIn-houseFull-timeMid level2+ years exp.
2 months ago
ALLIES OF SKIN logo

Paid Media Growth Manager

ALLIES OF SKIN

Los Angeles, CA (Hybrid)

$95K/yr - $125K/yrIn-houseSalaried-FtSenior level4+ years exp.
4 months ago
H&R Block logo
H&R Block

VP - Growth Media

USA (Remote)

$232K/yr – $348K/yrSenior Level12+ years expFull time

Posted 12 days ago

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Job Summary

Own and optimize enterprise level paid media and audience strategy across search, social, programmatic, and emerging channels to drive scalable customer acquisition and measurable growth.

  • Lead multi-channel paid media strategy and budget allocation to balance short-term performance with long-term brand impact
  • Own audience and data-driven targeting, measurement, and optimization workstreams with Marketing Analytics

Job Description

Responsibilities

  • Paid Media Strategy & Investment: Develop and execute enterprise paid media strategies across all customer acquisition channels, balancing long-term brand investment with short-term performance objectives.
  • Channels include: - Paid Search - Paid Social - Programmatic - Mass Media (TV, CTV, Video) - Out-of-Home (OOH) - Audio - Direct Mail - Emerging acquisition channels
  • Performance Marketing: Own the end-to-end customer acquisition strategy, continually improving efficiency through optimization, experimentation, and innovation.
  • Responsibilities include: - Prospecting strategy - Audience strategy - Media channel optimization - Budget allocation - Bid and investment strategy - Creative testing in partnership with Brand - Landing page optimization partnership with Digital Experience - Customer acquisition forecasting in partnership with Marketing Analytics
  • Search & Discoverability: Lead the organization's approach to organic and AI-powered discoverability.
  • Including: - Enterprise SEO strategy - Generative Engine Optimization (GEO) - AI search optimization - Organic search growth
  • Media Planning & Buying: Lead annual and seasonal media planning processes that maximize business outcomes across all business units.
  • Responsible for: - Media investment strategy - Budget allocation - Channel mix - Flighting - Audience planning - Market prioritization - Agency planning oversight
  • Measurement & Optimization: Partner with Marketing Analytics to develop and continuously improve marketing effectiveness through advanced measurement.
  • Including: - Attribution strategy - Incrementality testing - Media Mix Modeling (MMM) - Experiment design - Performance reporting - Investment optimization - Channel performance insights

Requirements

  • 12+ years of progressive marketing leadership experience, with significant expertise in performance marketing and customer acquisition
  • Proven experience managing large-scale, multi-channel media budgets
  • Deep expertise across paid search, paid social, programmatic, video, audio, direct mail, and emerging acquisition channels
  • Demonstrated success improving acquisition efficiency and profitable customer growth
  • Experience leading media agencies and complex external partnerships
  • Strong understanding of attribution, incrementality testing, marketing mix modeling, and performance measurement
  • Experience leveraging first-party data, audience segmentation, and propensity modeling to improve marketing performance
  • Executive-level communication skills with the ability to influence cross-functional leaders and executive stakeholders
  • Experience building and developing high-performing teams through periods of transformation and growth

Preferred

  • Experience leading marketing for a large-scale consumer brand with significant media investment with both retail and digital experiences
  • Experience building and leading high-performing media teams
  • Background in retail, financial services, subscription, or high-volume customer acquisition businesses
  • Experience optimizing marketing through AI, automation, and emerging marketing technologies
  • Familiarity with Adobe, Google, Meta, and other enterprise marketing platforms
  • MBA or equivalent advanced business experience

Benefits

  • competitive pay, comprehensive benefits
  • support for life both in and outside of work
  • associates are automatically enrolled in Business Travel Accident Insurance
  • receive Associate Tax Prep benefit
  • Medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan)
  • Employee Assistance Program
  • virtual fitness center programs
  • associate discount program
H&R Block logo

H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955
Kansas City, Missouri, USA
16K employees (361 in marketing)
www.hrblock.com
72% recommend to a friend
79% CEO approval

Salaries

Posted range

$232K/yr – $348K/yr

Taken straight from the job posting.

See all H&R Block salaries

Marketing Team

Marketing Team Size
229 (1% of company)
Median Career Experience
18 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
12

People

Marketing Leadership

Alice Colarusso
Alice Colarusso
VP Growth Marketing and Engagement
At the company for 3 years 2 months
Wendy Fitch
Wendy Fitch
Vice President - Brand, Content and Insights
At the company for 10 years 5 months
Jenna Hess
Jenna Hess
Head of Growth Marketing
At the company for 3 years
Pierson Curtis
Pierson Curtis
Director, Financial Services Marketing Strategy
At the company for 7 years 1 month

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.7%
Direct
52.8%
Referral
5.3%
Social
0.8%
Paid
1.2%

Headcount Trend

Current headcount: ~15.8K

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Links

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