4 weeks ago
Marketing Operations Manager, Growth Marketing
Whatnot
New York City, NY (Hybrid)Full time$140K/yr – $155K/yr
Marketing jobs
2 marketing jobs
Marketing Operations Manager, Growth Marketing
New York City, NY (Hybrid)
$140K/yr – $155K/yrSenior Level4+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize Growth Marketing operations by redesigning reporting, measurement, and tooling; lead cross-functional initiatives; and build scalable data-driven processes to accelerate creative testing and decision-making.
- Own data infrastructure and reporting frameworks
- Align Marketing, Influencer, and Creative teams on cross-functional initiatives
- Scale measurement systems and drive faster, data-informed decisions
Job Description
Responsibilities
- Process improvement and operating systems. Audit and redesign the operational systems behind Growth Marketing, improving reporting, measurement, tooling, campaign workflows, and decision-making processes to increase speed and effectiveness.
- Creative performance analysis. Analyze creative performance across paid channels to understand what drives business outcomes, identify winning patterns, and partner with Growth Marketing to improve testing strategy. This role focuses on measurement and insights—not campaign trafficking or media buying.
- Cross-functional operating rhythm. Sit at the seam between Performance Marketing, Influencer, and in-house Creative teams. Drive alignment, make tradeoffs visible, and escalate when needed.
- Reporting & creative performance measurement. Own the data infrastructure that powers Growth Marketing (Airtable, Sigma, Snowflake), partnering with Data to build scalable dashboards and reporting frameworks, automate reporting, improve data quality, define how paid creative performance is measured, identify trends across channels, and translate insights into actionable recommendations that drive creative investment, experimentation, and faster decision-making.
- Lead cross-functional operational initiatives end-to-end. Scope the problem, build the plan, drive execution, report results. Be the DRI when a structural problem (localization, brand-fit auditing, attribution across creative variants) doesn't yet have one.
- Net-new problems. As paid scales globally, you'll be the person solving the structural questions nobody's solved yet.
Requirements
- 4+ years of experience within performance marketing & operations at a high-growth consumer company.
- Strong analytical judgment. You’re comfortable working with performance data directly, whether in SQL, BI tools, spreadsheets, ad platforms, or creative analytics tools. You understand paid marketing metrics like CAC, ROAS, LTV, PBP, incrementality, and creative fatigue, and can design measurement frameworks where none exist.
- A track record of building or rebuilding a system that scaled. This could be a tagging taxonomy, asset workflow, creative testing framework, automation pipeline, or reporting system. You’ve shipped something measurable that solved a key business problem, not just managed a process someone else built.
- Strong project management instincts. You’ve run complex cross-functional initiatives across technical and business teams, and you can keep the plan moving without adding unnecessary process.
- Clear written communication. You can take a messy reality and turn it into a one-page recommendation a leader can act on quickly.
- Operational instincts at scale. You've worked inside a team where spend, creative volume, or market complexity grew quickly, and you've felt the structural pain that comes with it: localization, brand drift, creative velocity, asset tracking, and attribution noise.
- Comfort with ambiguity. You can take a problem like “we don't know what creative is working globally” and turn it into a practical system the team actually uses.
- Bias toward speed and iteration. You know when a scrappy system is good enough to ship and when something needs more rigor.
Preferred
- Experience supporting Growth Marketing organizations with $100M+ annual paid media budgets
- You've questioned an existing approach at a prior company and built the replacement.
- You've owned a budget or vendor relationship end-to-end.
- You've used Whatnot as a buyer or seller.
Benefits
- Generous Holiday and Time off Policy
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Whatnot
4.2 Glassdoor
Whatnot is the largest livestream shopping platform in the US, UK, and Europe—bringing millions together to shop, sell, and connect around the things they love. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.We’re innovating in the fast-paced world of live shopping from bags to beauty, comics to coins, sneakers to streetwear, and vintage to vinyl. With over 250+ categories, including electronics, sports and Pokémon cards, fashion, plants, jewelry and more—we’ve got it all! And, we’re growing. Whatnot has been one of the fastest growing marketplaces and we’re hiring forward-thinking problem solvers across all functional areas.
Founded in 2019
Marina del Rey, California, USA
1.4K employees (202 in marketing)
82% recommend to a friend
91% CEO approval
Traffic Signals
Monthly Visitors
11.8M
Monthly Google Ads Budget
$545
Traffic Source Mix
Search
17.2%
Direct
74.3%
Referral
3.8%
Social
3.8%
Paid
0.8%
Headcount Trend
Current headcount: ~1.4K
Marketing Team
Marketing Team Size
156 (11% of company)
Median Career Experience
10.5 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
4
People
Marketing Leadership
Funding
Total Funding
$974.7M
Last Raise
$225M
Series F, 5 months ago
Funding History
- Oct 2025Series F • $225M
- Jan 2025Series E • $265M
- Jan 2023Series Unknown