6 months ago
Director, Growth Marketing
Sittercity
Chicago, IL (Remote)Full time$140K/yr – $160K/yr
Marketing jobs
84 marketing jobs
Director, Growth Marketing
Chicago, IL (Remote)
$140K/yr – $160K/yrDirector/ExecutiveFull time
Posted 6 months ago
Job Summary
Lead a senior Growth role driving revenue growth across B2B2E and DTC, aligning product, analytics, and omni-channel activation.
- Own integrated revenue growth strategy across B2B2E partnerships and DTC marketplace.
- Must-have: 7–10 years in performance marketing with multi-channel media and attribution.
- Standout: Build and mentor a high-performing growth team and cross-functional alignment.
Job Description
Responsibilities
- Develop and execute an integrated revenue growth strategy, supporting both B2B2E partnerships and DTC marketplace growth.
- Translate company goals into channel-specific and segment-specific growth plans, prioritizing levers with the highest revenue impact.
- Partner with cross-functional leaders (Product, Corporate, Engineering, BI, Operations) to improve conversion rates, user activation, and long-term value across the lifecycle of a user.
- Establish growth forecasting, modeling, and KPIs aligned to revenue targets.
- Lead omni-channel acquisition strategies across paid, organic, partnership, and content-driven channels.
- Build lifecycle and CRM strategies that move prospects and users through the acquisition, onboarding, engagement, and retention funnels across both B2B2E and DTC audiences.
- Drive SEO and earned media opportunities for scalable growth and efficient brand awareness.
- Develop and implement experimentation roadmaps, A/B and multivariate testing across channels, messaging, landing pages, and onboarding experiences.
- Partner closely with analytics to refine attribution, forecasting, and performance measurement across segments and channels.
- Monitor performance, derive insights, and translate them into data-backed decisions that improve efficiency and scale sustainable growth.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; MBA or relevant certifications (Google Ads, Facebook Blueprint) are a plus.
- 7-10 years of experience in performance marketing across paid, earned and owned channels, with a proven track record of managing and scaling profitable campaigns.
- Hands on experience with Google Ads, Meta, paid and organic social, as well as demand gen tactics such as SEO/AEO with a focus on DTC e-commerce
- Experience managing lifecycle programs.
- Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS optimizing for improving profitability.
- Strong analytical skills with the ability to interpret complex data and turn insights into strategies.
- Experience managing multi-channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR.
- Knowledge of digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and data visualization tools (Tableau, Looker, etc.).
- A collaborative, results-oriented mindset, able to work effectively with cross-functional teams.
- Exceptional, people first leader, able to coach teams to be their best.
- Familiarity with the childcare or family services industry is a plus but not required.
- Experience effectively leading cross-functional teams and creating alignment for revenue impact.
Preferred
- MBA or relevant certifications (Google Ads, Facebook Blueprint) are a plus.
Benefits
- medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, and short-term disability insurance
- up to ten days of paid sick time per year, fifteen days of paid vacation time per year, six weeks of paid parental leave (after twelve months of service), and 9 paid holidays annually
- Remote Role
- Company events, social outings and volunteer opportunities
- Tuition assistance, college coach, and enhanced family support
- Sittercity membership, backup child/adult/elder care, and childcare center discounts
Sittercity
Sittercity is committed to connecting families with high-quality, trustworthy child care providers. Since 2001, we’ve been helping families and caregivers find the perfect match, so children can thrive. As a Bright Horizons company, Sittercity offers an easy-to-use, trusted network that expands access to flexible care, helping employers support working parents at scale.Our innovative team of problem-solvers is passionate about creating solutions that will revolutionize the multi-billion dollar child care industry. We’re engineers and designers, operators and thinkers, customer experts and parents who are customers ourselves.If you’re excited about growing a platform that’s supporting millions of families, explore a career with us. We offer an innovative and fun environment where we encourage one another every day.
Salaries
Posted range
$140K/yr – $160K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
9 (1% of company)
Median Career Experience
10 years
Median Tenure
1.9 years
People
Marketing Leadership
Melissa Best
Director Growth Marketing
At the company for 1 year 7 months
Samantha Hochstein
Senior Growth Marketing Manager - CRM
At the company for 1 year 8 months
Genna Mahan
Growth Marketing Manager
At the company for 1 year 11 months
Melanie Neumeier
Sr. Marketing Manager, Brand & Content
At the company for 7 years 9 months
Funding
Total Funding
$48.1M
Last Raise
$4.5M
Debt Financing, 12 years ago
Funding History
- Dec 2013Debt Financing • $4.5M
- Nov 2013Series C • $13M
- Apr 2011Series B • $22.6M
Traffic Signals
Monthly Visitors
550.2K
Monthly Google Ads Budget
$89.4K
Traffic Source Mix
Search
36.5%
Direct
56.1%
Referral
5.6%
Social
1%
Paid
0.6%
Headcount Trend
Current headcount: ~1K