2 weeks ago
Senior Growth Creative Specialist (Hybrid)
Weedmaps
Austin, TX (Hybrid)Full time$100K/yr – $122K/yr
Marketing jobs
2 marketing jobs
Senior Growth Creative Specialist (Hybrid)
Austin, TX (Hybrid)
$100K/yr – $122K/yrSenior Level4+ years expFull time
Posted 2 weeks ago
Job Description
Responsibilities
- - Build paid media creative that performs. Concept, write, design, and animate finished, professional-quality ad assets end-to-end — statics, animated/motion, video, GIFs, and AI-generated UGC — sized, versioned, and specced correctly for Meta, Google Display and Demand Gen, YouTube, TikTok, X, app install, and other biddable and programmatic placements.
- - Own lifecycle and CRM creative. Design email templates and campaign sends, write push and in-app notification copy, and build modular assets the lifecycle team can deploy at speed.
- - Operate as the dedicated creative engine for testing cycles. Rapidly generate variants across hooks, formats, and messaging, and iterate on winners so creative throughput never limits the pace of testing.
- - Leverage generative AI across the production pipeline. Use image, video, motion, and UGC generation tools to produce slick, on-brand assets faster than traditional workflows, applying design judgment so the output is distinctive rather than templated or obviously AI-generated.
- - Turn raw capture into usable assets. Take contracted photo and video and edit, cut, caption, animate, and finish it into channel-ready work.
- - Write. Headlines, ad copy, subject lines, CTAs, push copy, and landing page copy — short-form, sharp, and in our voice.
- - Design and animate. Static and motion: storyboards, kinetic type, product motion, transitions, and sound-off-first editing.
- - Sit inside the growth cadence. Join channel planning and performance reviews, help decide what is worth testing next, translate performance briefs and test read-outs into concrete creative, and feed learnings back into the next production round.
- - Maintain brand consistency and a high quality bar across all output, working within brand guidelines and messaging frameworks.
- - Ensure compliance. Meet platform-policy and regulatory requirements for a restricted category, including state-by-state messaging constraints and platform restrictions on cannabis advertising.
Requirements
- - 4+ years building digital creative for a consumer brand, at a growth/performance agency, or as a high-volume freelancer, with a portfolio demonstrating strong craft across static, motion/animated, and video formats.
- - Genuine range across three crafts: copywriting, design, and motion. We do not expect world-class in all three — we expect strong in two and fully competent in the third, with a portfolio that proves it.
- - Demonstrated paid media work: the ability to show ads you made, the channels they ran on, and ideally how they performed.
- - Real lifecycle/CRM experience — email design and build, push and in-app messaging. HTML/CSS for email, or basic front-end familiarity for landing pages.
- - Demonstrated hands-on fluency with generative AI creative tools (image, video, motion, and UGC generation) and the judgment to produce polished, brand-safe output.
- - Fluency in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma.
- - Working understanding of how creative is tested and optimized in paid media — variants, iteration, and what makes an ad perform.
- - Ability to work fast in a high-volume, iterative testing environment without being sloppy, holding quality while shipping volume.
- - Self-directed: able to take a one-line brief, ask the two questions that matter, and come back with work.
- - Strong collaboration skills and comfort operating as an embedded partner within a performance-driven team, working close to the numbers. Performance feedback on your creative reads as useful information, not criticism.
Preferred
- - Experience in cannabis, marketplaces, or local commerce.
- - Experience producing creative for Meta and other paid social platforms, including UGC-style and short-form video, plus creator-content editing chops.
- - Working knowledge of ad platform policy constraints and creative compliance in a regulated or restricted category (cannabis, alcohol, health, finance).
- - Experience building prompt libraries, templates, or automated/AI-assisted production workflows.
- - Familiarity with performance-creative concepts (hooks, formats, creative testing frameworks) and creative analytics tools.
- - Awareness of licensing, rights, and responsible-use considerations for generative and synthetic media.
- - Comfort with a fast-moving, ambiguous, build-from-scratch environment.
- - Comfort with a range of creative and generative AI tools, and a habit of exploring new ones as the landscape shifts. The examples below are illustrative, not a checklist, we don't expect expertise in all of them:
- - Design & motion: Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma.
- - AI image: e.g. Midjourney, Adobe Firefly, Ideogram.
Benefits
- - Physical Health (Medical, Dental & Vision)
- - 100% employer-paid premium for employees
- - Up to 80% coverage for dependents
- - Company HSA contribution with the High Deductible Health Plan
- - 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- - Basic Life, Voluntary Life and AD&D Insurance options
- - Supplemental, voluntary benefits
- - Student Loan Repayment/529 Education Savings with a monthly company contribution
- - FSA (Medical, Dependent, Transit and Parking)
- - Voluntary Life and AD&D Insurance
Weedmaps
2.3 Glassdoor
Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. “Freedom to choose. Freedom to access. Freedom to enjoy.”
Founded in 2008
Costa Mesa, California, USA
677 employees (91 in marketing)
18% recommend to a friend
21% CEO approval
Salaries
Posted range
$100K/yr – $122K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
57 (8% of company)
Median Career Experience
13 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Matt Schmertz
Vice President, Marketing
At the company for 9 months
Peiti Feng
Senior Vice President Marketing
At the company for 8 years 3 months
Jennifer Evano
Head of Brand Strategy and Communications
At the company for 7 years 8 months
Lena Chapman
Senior Director, Marketing Operations
At the company for 7 months
Funding
Total Funding
$325M
Last Raise
$325M
Post IPO Equity, 5 years ago
Funding History
- Jun 2021Post IPO Equity • $325M
Traffic Signals
Monthly Visitors
4.7M
Traffic Source Mix
Search
27.4%
Direct
58%
Referral
10.2%
Social
1.1%
Paid
3.3%
Headcount Trend
Current headcount: ~677