11 days ago
Experiential Marketing Lead
PETA
USA (Remote)Full time$50K/yr – $80K/yr
Marketing jobs
4 marketing jobs
Experiential Marketing Lead
USA (Remote)
$50K/yr – $80K/yrSenior Level5+ years expFull time
Posted 11 days ago
Job Summary
Own and lead experiential activations from concept through execution, working with cross-functional teams to maximize reach, media coverage, and impact across campaigns.
- Plan, budget, and manage on-site production for activations
- Coordinate vendors, fabricators, venues, and partners to bring projects to life
Job Description
Responsibilities
- Conceptualize and execute innovative experiential marketing projects that capture public attention, provoke thought, and drive media and social engagement
- Translate big, bold ideas into real-world activations—thinking through how people will interact with, feel, and respond to each experience
- Lead all aspects of project execution, including planning, budgeting, timelines, permitting, fabrication, logistics, and on-site production
- Identify and manage external vendors, fabricators, venues, and partners to bring projects to life
- Collaborate closely with Communications, Media Relations, Campaigns, and Marketing teams to maximize reach, press coverage, and impact
- Work alongside creative and strategy teams to develop concepts that are culturally relevant, provocative, and aligned with PETA’s mission
- Ensure all experiential projects are designed with content capture in mind, helping generate compelling social media and video assets
- Problem-solve creatively and operationally, navigating ambiguity and overcoming challenges to deliver impactful results
- Stay up to date on cultural trends, experiential formats, and innovative marketing approaches
- Drive projects from ideation through execution, ensuring deadlines, budgets, and goals are met
Requirements
- Bachelor’s degree in a related field or equivalent experience
- Minimum of five years of experience in experiential marketing, creative production, live events, or related fields
- Proven ability to execute creative, non-traditional marketing or experiential projects
- Strong project management skills with the ability to handle multiple complex initiatives simultaneously
- Experience working with vendors, fabricators, and external partners
- Demonstrated ability to think creatively while also executing with precision and attention to detail
- Strong understanding of social media and how real-world moments translate into viral content
- Comfort working in fast-paced, high-pressure environments with evolving priorities
- Excellent communication and collaboration skills
- Sound judgment, discretion, and professionalism at all times
Benefits
- A list of benefits available to qualified employees is available here.
PETA
People for the Ethical Treatment of Animals (PETA) entities have more than 10.4 million members and supporters globally, and PETA U.S. is the largest animal rights organization in the world.PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.PETA Foundation was founded in 1993 as an organization that helps PETA run, and includes departments like IT, Development, and Interactive Media. PETA and the PETA Foundation are two separate organizations but work very closely together.Looking for a career in animal rights? See our open positions here: http://www.peta.org/jobs.
Salaries
Posted range
$50K/yr – $80K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
138 (20% of company)
Median Career Experience
13 years
Median Tenure
7.8 years
Marketing Roles Posted (Last 30 Days)
5
People
Marketing Leadership
Joel Bartlett
Senior Vice President of Marketing
At the company for 23 years 4 months
Ashley Frohnert
Senior Director of Social Media and Influencer Marketing
At the company for 12 years 3 months
Bryce Mills
Manager of Social Media Content
At the company for 8 years 2 months
Sarah McCluskey
Senior Manager of Email Marketing
At the company for 22 years 1 month
Traffic Signals
Monthly Visitors
1.4M
Monthly Google Ads Budget
$665.4K
Traffic Source Mix
Search
46.9%
Direct
42.8%
Referral
5.4%
Social
3.9%
Paid
0.8%
Headcount Trend
Current headcount: ~699