4 weeks ago
Event Strategy & Operations Lead
Crawford Group
USA (Remote)Contract$70/hr – $85/hr
All marketing roles in the US with a remote work arrangement
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All marketing roles in the US with a remote work arrangement
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Event Strategy & Operations Lead
USA (Remote)
$70/hr – $85/hrSenior Level7+ years expContract
Posted 4 weeks ago
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Job Summary
Own end-to-end event strategy and governance for a cross-functional B2B program, driving alignment on objectives and KPIs while coordinating multi-disciplinary teams to scale virtual and hybrid experiences.
- Growth Infrastructure: Define governance, operating framework, and KPIs to measure business impact.
- Demand Generation/Events: Lead cross-functional execution and partner experiences across multiple verticals using scalable processes.
- Operations & Enablement: Build onboarding, knowledge sharing, and tooling integration to ensure repeatable, high-quality programs.
Job Description
Responsibilities
- Serve as the primary client-facing lead and strategic advisor.
- Develop and manage the overall program strategy, governance model, and operating framework.
- Align stakeholders around program objectives, success metrics, and execution priorities.
- Lead and coordinate event professionals and supporting resources to ensure successful program execution.
- Conduct regular team check-ins to track deliverables, resolve issues, and maintain program alignment.
- Support onboarding and integration of new team members into program processes, tools and operating procedures in partnership with the Sr. Account Director.
- Align program KPIs and measurement frameworks to track performance and business impact.
- Create and maintain program timelines, milestones, and execution plans.
- Drive knowledge sharing, documentation, and cross-functional readiness to ensure business continuity.
- Review and synthesize provided use cases, verticals, personas, interests, and messaging frameworks.
Requirements
- 7+ years of event strategy, operations, and program management experience
- Experience leading B2B enterprise technology event programs and stakeholder ecosystems
- Strong understanding of virtual and hybrid event formats
- Proven success managing complex, cross-functional initiatives
- Experience creating governance models, workflows, and operational frameworks
- Familiarity with Microsoft collaboration and reporting tools
- Strong executive communication and stakeholder management skills
- Ability to balance strategic thinking with operational execution
- Location: Can work remotely from within the U.S.
Benefits
- Benefits available if eligible
Crawford Group
Crawford Group is a Marketing and Events Experts agency delivering strategy, planning, and execution across the full marketing lifecycle.We support marketing teams with scalable, high-impact solutions, and experts.Our experts plug directly into your team to support your digital marketing, creative, events, and content needs. With agile teams and proven workflows, we help leading brands move faster, collaborate better, and achieve real results.From campaign execution to event production and MarTech optimization, Crawford Group helps you scale smarter.
Traffic Signals
Monthly Visitors
1.7K
Traffic Source Mix
Search
26.2%
Direct
54.8%
Referral
7.7%
Social
10%
Paid
1.2%
Headcount Trend
Current headcount: ~131
Marketing Team
Marketing Team Size
33 (25% of company)
Median Career Experience
18.5 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
5
People
Marketing Leadership
Mandy Zaransky-Hurst, MBA
Head of Corporate Marketing
At the company for 1 year 3 months
Katy Grant
Senior Event Marketing Manager @ Adobe
At the company for 1 year 8 months
Scott Halle
B2B Demand Marketing Program Manager | Adobe
At the company for 5 years 10 months
Sara Shook
Marketing Program Manager | Adobe
At the company for 2 years