Responsibilities

• Execute employer brand and recruitment marketing campaigns across priority talent segments.
• Translate strategy into clear plans, timelines, and deliverables.
• Partner with regions to ensure consistent, high-quality activation.
• Execute and optimize paid media across job boards, LinkedIn, social, and programmatic channels.
• Manage agency partners and hold accountability for performance.
• Improve cost per apply, conversion, and channel efficiency.
• Build and activate talent community and CRM strategies.
• Develop segmentation and nurture journeys to improve engagement and conversion.
• Optimize content for AI-driven search, GEO, AIO, and SEO to improve visibility and candidate discovery.
• Improve how candidates discover opportunities across search and emerging platforms.

Requirements

• 8+ years of experience in employer branding, recruitment marketing, or talent attraction marketing.
• 5+ years owning end-to-end, multi-channel recruitment marketing campaigns at scale, delivering measurable improvements in apply volume, visit-to-apply conversion, or cost per apply.
• 5+ years managing paid media, agencies, and budgets ($250K+), accountable for cost efficiency and hiring outcomes.
• 5+ years building or scaling CRM or talent community strategies, including segmentation and nurture, to activate owned talent pools and drive pipeline, conversion, or applies.
• 5+ years of experience guiding creative direction for candidate-facing campaigns, ensuring brand-compliant execution and consistent content quality across channels.

Preferred

• Experience applying SEO, AI-driven search, and GEO to improve discoverability and conversion.
• Experience operating across multiple regions or markets.
• Experience partnering across TA, Marketing, Brand, Communications, IT, Finance, HR, or Legal.
• Experience scaling employee advocacy, referral, or talent community programs.
• Experience in automotive, manufacturing, engineering, or hard-to-fill hiring environments.
• Experience building executive-ready performance narratives and business cases.

Benefits

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.