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Edward Jones logo
2 weeks ago

Director - Employer Brand and Talent Marketing

Edward Jones

Tempe, AZ (Hybrid)Full time$144K/yr – $245K/yr

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1 jobs
Edward Jones logo

Director - Employer Brand and Talent Marketing

Edward Jones

Tempe, AZ (Hybrid)

$144K/yr - $245K/yrIn-houseFull-timeDirector/executive10+ years exp.
2 weeks ago
Edward Jones logo
Edward Jones

Director - Employer Brand and Talent Marketing

Tempe, AZ (Hybrid)

$144K/yr – $245K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the employer brand and multichannel talent marketing strategy with governance over EVP and authentic messaging across campaigns and events.

  • EVP/brand governance: steer messaging across channels to protect Edward Jones from misrepresentation.
  • Talent marketing ownership: translate workforce priorities into integrated, multi-year activation plans across all recruiting lines.
  • Budget and performance: manage a multimillion-dollar portfolio with data-driven channel reallocation to improve time-to-hire and candidate quality.

Job Description

  • Set and govern the employee value proposition (EVP) and employer brand strategy, with authority to approve or veto campaigns, messaging and activations that risk misrepresenting Edward Jones - guiding consistent, differentiated brand expression from the careers site to sponsorship events and everywhere in between
  • Direct multichannel, multisegment talent marketing strategies across all major recruiting lines - experienced financial advisors, career changers, technology, executive and home office - translating workforce priorities and competitive intelligence into integrated, multi-year activation plans that shape Edward Jones' long-term talent competitiveness
  • Govern a multimillion-dollar talent marketing portfolio with independent authority to reallocate capital across paid, owned and earned channels based on performance data, reducing cost-per-hire and improving candidate quality while setting optimization standards for agency and vendor partners
  • Own the vision, roadmap and performance outcomes for the full digital candidate experience ecosystem, with direct accountability for UX, conversion rate optimization (CRO) and search/AI optimization - and responsibility for ensuring sourcing insights and candidate journey data continuously inform enterprise marketing strategy
  • Build and lead a multidisciplinary team of 16 across employer brand, growth marketing, digital experience, sourcing, analytics and recruiter enablement - developing leaders, establishing a culture of data-driven innovation and advancing AI-enabled marketing and sourcing capabilities across the function
  • Drive cross-functional alignment and integrated planning across Enterprise Brand and Marketing, Talent Acquisition, HR, PR/communications, Legal and Finance; own the enterprise Talent Marketing Measurement Framework - including KPI taxonomies, attribution models and executive reporting - to guide capital stewardship and strategic decisions with multi-year implications
Edward Jones logo

Edward Jones

3.7 Glassdoor

Edward Jones is a leading North American financial services firm in the U.S. and through its affiliate in Canada. The firm’s more than 20,000 financial advisors throughout North America serve more than 9 million clients with a total of $2.2 trillion in client assets under care as of December 31, 2024. Edward Jones' purpose is to partner for positive impact to improve the lives of its clients and colleagues, and together, better our communities and society. Through the dedication of the firm's approximately 54,000 associates and our branch presence in 68% of U.S. counties and most Canadian provinces and territories, the firm is committed to helping more people achieve financially what is most important to them.The Edward Jones website is at www.edwardjones.com, and its recruiting website is www.careers.edwardjones.com. Member SIPC.

Founded in 1922
St Louis, Missouri, USA
45K employees (521 in marketing)
www.edwardjones.com/us-en
66% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
9.4M
Monthly Google Ads Budget
$408.5K
Traffic Source Mix
Search
25.1%
Direct
70.5%
Referral
3.7%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~44.9K

Marketing Team

Marketing Team Size
335 (1% of company)
Median Career Experience
17 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
2

People

HR / Recruitment

Sarah Dow
Director, Talent Acquisition Marketing
At the company for 9 years
Sonya Adams, CDR
Sonya Adams, CDR
Senior Diversity Recruiting Strategy
At the company for 14 years 8 months

Marketing Leadership

Juliann Tang
Juliann Tang
Head of Brand & Community Marketing
At the company for 3 years 3 months
Annie Castellano
Annie Castellano
Head of Brand + Agency, Segment Marketing Officer
At the company for 4 years 7 months
Lauren Erlinger
Lauren Erlinger
Director, Talent Attraction Marketing
At the company for 7 years
Michael Holmes
Michael Holmes
Director, Canada Marketing
At the company for 2 years 2 months

Funding

Total Funding
$445.9M
Last Raise
$52.1M
Undisclosed, 6 months ago

Funding History

  • Sep 2025
    Undisclosed • $52.1M
  • Jan 2025
    Undisclosed • $56.3M
  • Apr 2024
    Undisclosed • $10.6M

Recent News

Local Advisor Andy Friedman Joins Signature Wealth, Strengthening Pawleys Island Team
Sep 26, 2025 • PR Newswire
Edward Jones: Services Enhanced For High Net Worth Clients
Sep 25, 2025 • Pulse 2.0
Tyler Mathisen, Former CNBC Power Lunch Host, Launches PowerCast Podcast Exploring Nexus of AI and Investing
Sep 22, 2025 • EIN Presswire
Edward Jones Brokers With $400 Million Team Up at LPL in Missouri
Sep 19, 2025 • AdvisorHub
New $4 million development in Fenton rises from ashes of 2022 restaurant fire
Sep 19, 2025 • mlive
Edward Jones Opening Four ‘Hub’ Offices Focused on High-Net-Worth Clients
Sep 18, 2025 • AdvisorHub
LPL Financial Welcomes Worley Monroe Advisors
Sep 18, 2025 • LPL Financial Holdings, Inc.
Institute for Portfolio Alternatives Honors Industry Leaders at IPAVision 2025
Sep 18, 2025 • PR Newswire
US stocks end at record highs after Fed rate cut, Nvidia-Intel deal
Sep 18, 2025 • Straits Times
How the Edward Jones Generations program benefits HNW clients
Sep 17, 2025 • InvestmentNews
Reshaping Software Engineering at Edward Jones: How Generative AI is Driving Efficiency, Modernization and Innovation
Sep 17, 2025 • EPAM
Edward Jones to open exclusive high net worth client office at Des Peres headquarters
Sep 17, 2025 • The Business Journals
Edward Jones bares plans to expand high-net-worth services
Sep 16, 2025 • InvestmentNews
Elevated Wealth Management: Edward Jones Expands Services for High Net Worth Clients
Sep 16, 2025 • PR Newswire
'On Our Block' program aims to empower St. Louis-area kids, families with $5,000 grants
Sep 12, 2025 • Missouri Business Alert
Grantd: Strategic Investment Secured For Helping Fianancial Advisors With Equity Compensation Planning
Sep 10, 2025 • Pulse 2.0
Edward Jones Named to Fortune's 2025 List of Best Workplaces in Financial Services & Insurance
Sep 9, 2025 • PR Newswire
Edward Jones donates $85K to support Florida food banks
Sep 9, 2025 • WFTV
Steps to Create a Budget That Empowers You
Sep 9, 2025 • Albuquerque Journal
TSX adds to daily winning streak as weak data boosts rate cut bets
Sep 5, 2025 • MarketScreener
U.S. small cap stocks break out, but for how long?
Sep 4, 2025 • BNN Bloomberg
Edward Jones layoffs include company's home office in Tempe
Sep 2, 2025 • Seattle TechFlash
Missouri Minute: New state laws take effect; Columbia Starbucks staff ready for unionization vote
Aug 29, 2025 • Missouri Business Alert
Edward Jones gives update on ongoing layoffs
Aug 28, 2025 • First Alert 4
Edward Jones Lays Off Hundreds of Home Office Employees
Aug 28, 2025 • ThinkAdvisor
Edward Jones lays off 259 workers this week
Aug 28, 2025 • FOX 2
St. Louis-based Edward Jones laid off 259 workers this week
Aug 28, 2025 • STLtoday.com
Edward Jones job cuts and buyouts hit 811 employees
Aug 28, 2025 • InvestmentNews
Edward Jones reveals number of layoffs
Aug 28, 2025 • Seattle TechFlash
Fort Wayne’s first Edward Jones golf outing benefiting the Alzheimer’s Association coming soon
Aug 25, 2025 • 21Alive
40 Under Forty 2025: Hamilton Soriano
Aug 25, 2025 • WBJournal.com
Lorilyn Wynn Recognized for Excellence in the Banking Sector
Aug 22, 2025 • 24-7 Press Release Newswire
LPL Financial Welcomes Women-Led Chloey Wealth
Aug 21, 2025 • LPL Financial Holdings, Inc.
Edward Jones layoffs about to hit employees, home office staff.
Aug 15, 2025 • InvestmentNews
Kingsview attracts former $368M Edward Jones advisor as new exec team preps for growth
Aug 11, 2025 • InvestmentNews
Edward Jones Cites Aging Client Base, Wealth Transfer as Asset Growth Slips
Aug 11, 2025 • AdvisorHub
Wall St Week Ahead-Inflation data to test stocks as some investors brace for rally to pause
Aug 10, 2025 • Livemint.com
Inflation data to test stocks as some investors brace for rally to pause
Aug 10, 2025 • Investing.com
Inflation data to test stocks as some investors brace for rally to pause
Aug 10, 2025 • Reuters
Wall St Week Ahead: Inflation data to test stocks as some investors brace for rally to pause
Aug 8, 2025 • Zawya.com
U.S. inflation data to test stocks as some investors brace for rally to pause
Aug 8, 2025 • Globe and Mail
We Can’t Let the Human Side of Things Get Lost in the Numbers: Interview with Edward Jones Executive David Chubak
Aug 7, 2025 • Adam Mendler
Amid Volatility, Americans are Living Financially Fulfilled Lives
Aug 4, 2025 • Albuquerque Journal
LPL Financial Welcomes ProsperLane Financial
Jul 30, 2025 • LPL Financial Holdings, Inc.
Edward Jones: 53 SMAs Added to its Managed Account Platform
Jul 26, 2025 • Pulse 2.0
Edward Jones, Franklin Templeton beef up SMA menus amid industry growth
Jul 23, 2025 • InvestmentNews
Edward Jones Expands SMA Offerings on Managed Account Platform
Jul 23, 2025 • wealthmanagement.com
Edward Jones Adds 53 Separately Managed Accounts to its Managed Account Platform
Jul 23, 2025 • PR Newswire
Penny Pennington of investment advice firm Edward Jones: ‘We’re a wealth and wellbeing company’
Jul 18, 2025 • Fortune
Local Edward Jones staffer qualifies for conference
Jul 15, 2025 • Seymour Tribune
Edward Jones to buy Natixis IM’s overlay management services
Jul 1, 2025 • Private Banker International
Edward Jones gatekeepers add Dodge & Cox to $40bn Bridge Builder fund
Jul 1, 2025 • Citywire
Tech Profits Fuel Bullish Moves
Jul 1, 2025 • MarketScreener
Edward Jones Buys Natixis’ Overlay Management Services to Power its UMAs
Jun 30, 2025 • wealthmanagement.com
Edward Jones to bring overlay management in-house with Natixis deal
Jun 30, 2025 • InvestmentNews
Edward Jones to Acquire Natixis Investment Managers' Overlay Management Services Capabilities
Jun 30, 2025 • PR Newswire
Edward Jones To Buy Overlay Management Services Capabilities From Natixis
Jun 30, 2025 • Pulse 2.0
Edward Jones to bring 'overlay' management services in-house through acquisition
Jun 30, 2025 • Seattle TechFlash
Edward Jones to Enhance Financial Planning Services Through Acquisition of Natixis Investment Managers' Capabilities
Jun 30, 2025 • Venture Capital
Sanctuary Wealth Attracts $225 Million Oklahoma-Based Advisor from Edward Jones
Jun 27, 2025 • Yahoo Finance
Despite Recent Volatility, Americans Agree They Can Live Financially Fulfilled Lives, Edward Jones Research Finds
Jun 24, 2025 • PR Newswire
More than Money: Canadian Investors are Pursuing Financial Fulfillment
Jun 24, 2025 • Canada NewsWire
Business of Pride: Senior director's efforts drive diversity initiatives at Edward Jones
Jun 19, 2025 • Seattle TechFlash
For many Canadians, a rainy day looms. How to make an emergency fund work for you
Jun 18, 2025 • Globe and Mail
My mother-in-law, 95, has $400K in stocks. Would it be smarter taxwise to gift it to her kids - or leave it to them in her will?
Jun 18, 2025 • Morningstar.com
My mother-in-law, 95, has $400K in stocks. Would it be smarter taxwise to gift it to her kids - or leave it to them in her will?
Jun 16, 2025 • Morningstar.com
Edward Jones poaches ex-Stifel, Moneta gatekeeper
Jun 13, 2025 • Citywire
Is your employer on the 2025 list of Minnesota’s Top Workplaces?
Jun 12, 2025 • Star Tribune
Curebound Challenges San Diego to Help Raise Vital Funding Amid Billions in Federal Grant Cuts that Threaten Cancer Research
Jun 12, 2025 • Business Wire
LPL, Edward Jones, other brokerages hit with multimillion-dollar settlement over excessive commissions
Jun 9, 2025 • InvestmentNews
Missouri Minute: Special session opens; federal tax changes could cut state revenue
Jun 3, 2025 • Missouri Business Alert
/C O R R E C T I O N — Edward Jones/
Jun 3, 2025 • Morningstar.com
Edward Jones Named to Fortune 500® for 13th Consecutive Year
Jun 2, 2025 • PR Newswire
Caregivers Face Financial, Emotional and Career Impacts, Study Finds
May 27, 2025 • Albuquerque Journal
Weekly Recap: 15 Finance Press Releases You Need to See
May 23, 2025 • PR Newswire
Family caregivers face money setbacks and more: Edward Jones
May 20, 2025 • InvestmentNews
Caregivers Face Lasting Financial, Emotional and Career Impacts, Edward Jones Study Finds
May 20, 2025 • PR Newswire
US stock market gains may slow after torrid rebound from tariff swoon
May 16, 2025 • Zawya.com
Over half of Americans still blind to 529 plan benefits, survey finds
May 13, 2025 • Investment News
Charlottesville Leases Completed by Cushman & Wakefield | Thalhimer
May 13, 2025 • citybiz
Trump renews calls for rate cut following soft inflation report
May 13, 2025 • Investment News
Over Half of Americans Don't Know About 529 Plans for Education Savings, Edward Jones Study Finds
May 13, 2025 • PR Newswire
Investors cheer US-China tariff truce, but cautious over a final deal
May 12, 2025 • Zawya.com
Ramstad: New U.S. Bank CEO impresses with dedication to ‘keep the mission, pick up the pace’
May 10, 2025 • Star Tribune
Are Your College Savings on Track?
May 10, 2025 • Albuquerque Journal
Equities rise with dollar, bond yields on trade optimism after US-UK deal
May 8, 2025 • StreetInsider.com
Global stock index rises with dollar on trade optimism after US-UK deal
May 8, 2025 • Reuters
Equities rise with dollar, bond yields on trade optimism after US-UK deal
May 8, 2025 • Livemint.com
Edward Jones' Compliance Symposium Highlights the Importance of Core Values and Client Protection to Make Effective Decisions
May 7, 2025 • PR Newswire
Global stock index rises with dollar on trade optimism after US-UK deal
May 7, 2025 • MarketScreener
Equities rise with dollar, bond yields on trade optimism after US-UK deal
May 7, 2025 • MarketScreener
Edward Jones: Offerings Expanded For HNW Clients
May 4, 2025 • Pulse 2.0
Fed outlook in focus as US stocks rally picks up steam
May 4, 2025 • Reuters
Fed outlook in focus as US stocks rally picks up steam
May 2, 2025 • MarketScreener
Weekly Recap: 10 Finance Press Releases You Need to See
May 2, 2025 • PR Newswire
Ed Jones shuffles leadership, expands into alternative investments
May 2, 2025 • Seattle TechFlash
Fed outlook in focus as US stocks rally picks up steam
May 2, 2025 • StreetInsider.com
Edward Jones Expands Offerings for High Net Worth Clients With Alternative Investments and Advanced Financial Planning Services
Apr 29, 2025 • PR Newswire
Edward Jones Adds Alternative Investments to its Private Client Service
Apr 29, 2025 • wealthmanagement.com
Edward Jones joins the crowd to sell more alternative investments
Apr 29, 2025 • InvestmentNews