2 weeks ago
Vice President, DTC & eCommerce
Fellow
San Francisco, CA (Hybrid)Full time$260K/yr – $275K/yr
Marketing jobs
2 marketing jobs
Vice President, DTC & eCommerce
San Francisco, CA (Hybrid)
$260K/yr – $275K/yrSenior LevelFull time
Posted 2 weeks ago
Job Summary
Own and scale the DTC growth engine by leading reporting, forecasting, and cross-functional programs that drive P&L outcomes, with a focus on analytics, AI-enabled insights, and partner marketing.
- Manage DTC performance reporting and financial reviews to translate data into action
- Guide agency partnerships, creative pipelines, and cross-functional teams to deliver personalized engagement at scale
Job Description
Responsibilities
- Own weekly and monthly DTC performance reporting — diagnose what's working and what's not, and drive the team to act on it
- Maintain and evolve the top-down revenue forecast; reconcile monthly with the agency's bottom-up model and Finance's SKU-level basket model
- Lead monthly financial review preparation for DTC — build the narrative that connects P&L results to operational drivers
- Drive annual and ongoing strategic planning for the DTC channel
- Leverage AI to automate reporting and elevate the quality of our analysis
- Serve as the internal owner of growth marketing; manage the relationship with the performance marketing agency
- Oversee the creative production pipeline across internal teams and external partners
- Own paid media strategy, spend allocation, attribution, and performance accountability
- Lead the partner lifecycle marketing strategy across onboarding, activation, engagement, growth, advocacy, and retention.
- Create personalized engagement strategies across digital, email, web, portal, event, and community channels.
Requirements
- Have 10+ years of experience in DTC e-commerce, with at least 2–3 years in a leadership role owning a P&L or channel
- Are deeply analytical — you can build and maintain financial models and instinctively reach for data to drive decisions
- Have managed performance marketing agencies and understand the mechanics of paid media, attribution, and creative production
- Can translate data into narrative and narrative into action — you don't just report numbers, you drive outcomes
- Are a strong cross-functional operator who can influence without authority and drive urgency when it matters
- Have experience managing and developing a team, helping individual contributors grow into more strategic thinkers
- Are constantly exploring how to leverage AI tools to work smarter and move faster
- Thrive in a fast-paced, resource-constrained environment where you wear many hats
- F genuinely care about premium consumer products (coffee enthusiasm is a big plus)
- Ideally have global DTC experience
Preferred
- Ideally have global DTC experience
- Genuinely care about premium consumer products (coffee enthusiasm is a big plus)
Benefits
- A creative, fast-moving environment where ideas turn into action
- Competitive compensation including employee equity plan
- Generous paid time off plan
- 401k with company contribution after 6 months of employment
- Medical/dental/vision insurance
- Better Yourself Wellness credit & Better Your Community donation matching
- Monthly Fitness Stipend
- Summer Fridays
- Paid Parental Leave
- Generous discount on Fellow products
Fellow
4.0 Glassdoor
Fellow is on a mission to help people brew ridiculously good coffee at home. Inspired by the need for high quality equipment to properly brew high quality coffee, Fellow brings the confidence of the specialty coffee world into the lives of everyday coffee lovers, from the curious to the prosumer. Fellow’s products and services include: kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee from roasters around the world. Fellow’s Stagg EKG Electric Kettle, Ode Brew Grinder and Carter Move Mug have won a number of renowned awards and accolades, including the Specialty Coffee Association Awards, the Red Dot Design Award, and the Dezeen Awards. Founded in 2013, by CEO Jake Miller, Fellow is headquartered in San Francisco, Calif. For more information about Fellow and to learn about career opportunities, visit jobs.lever.co/fellowproducts.
Founded in 2013
San Francisco, California, USA
169 employees (24 in marketing)
55% recommend to a friend
Salaries
Posted range
$260K/yr – $275K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
13 (8% of company)
Median Career Experience
12 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$40.3M
Last Raise
$30M
Series B, 4 years ago
Funding History
- Jun 2022Series B • $30M
- Aug 2021Series A • $10M
- Apr 2015Seed • $310K
Traffic Signals
Monthly Visitors
1.1M
Monthly Google Ads Budget
$8.4K
Traffic Source Mix
Search
39.1%
Direct
51.3%
Referral
4.4%
Social
4.2%
Paid
0.8%
Headcount Trend
Current headcount: ~169