4 weeks ago
Growth Marketing Manager, Ads Marketing and Commerce
Mountain View, CA (On-site)Full time$141K/yr – $205K/yr
Growth Marketing Manager, Ads Marketing and Commerce
Mountain View, CA (On-site)
$141K/yr – $205K/yrSenior Level6+ years expFull time
Posted 4 weeks ago
Job Summary
Own and scale B2B growth marketing across acquisition and engagement channels to drive SMB growth globally, partnering cross-functionally to optimize the funnel and performance.
- Lead end-to-end campaigns from concept to analysis
- Collaborate with Product, Engineering, Data Science, and regional teams
Job Description
Responsibilities
- Design and execute growth marketing strategies across acquisition and engagement channels (including email, in-product recommendations, web, and social media) to acquire, nurture, and retain SMB customers globally.
- Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting, leveraging AI technologies to maximize efficiency and performance.
- Design and execute A/B and multivariate tests to continuously optimize key metrics, including click-through rate (CTR), conversion rates (CVR), and cost per acquisition (CPA).
- Analyze campaign performance data and user behavior to extract actionable insights, uncover new growth levers, and streamline the user conversion funnel.
- Partner closely with growth experts across Product Marketing, Product Management, Engineering, User Experience, Data Science, and Regional Marketing teams to accelerate user growth and enhance the core product experience.
Requirements
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in Business-to-Business (B2B) growth marketing, with a focus on online channels (e.g., web, email, paid media).
- Experience managing cross-functional or cross-team projects.
- Experience in project management.
- Experience leveraging data and analytics to make marketing decisions, measure campaign performance, and generate user insights.
Preferred
- Experience managing external partners, including creative agencies for campaign asset design and technical agencies for website builds.
- Experience in B2B, SaaS, or SMB growth marketing, covering acquisition, engagement, and strategies.
- Understanding of the website development lifecycle, including strategy, UX design, execution, and optimization.
- Strong familiarity with the digital marketing ecosystem, including ads, social media, eCommerce, and web analytics.
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Salaries
Posted range
$141K/yr – $205K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
61
Traffic Signals
Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%
Headcount Trend
Current headcount: ~29