3 days ago
Digital Media Buyer, Search and Social
Moore
Lanham, MD (Remote)Full time$75K/yr – $85K/yr
Marketing jobs
2 marketing jobs
Digital Media Buyer, Search and Social
Lanham, MD (Remote)
$75K/yr – $85K/yrMid Level4+ years expFull time
Posted 3 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end paid media campaigns across search, social, display, native and video for nonprofit clients, with emphasis on optimization, reporting, and exploring new channels.
- Plan and execute cross-channel campaigns that drive acquisition and revenue growth
- Monitor performance daily to meet or exceed KPIs and ROAS
- Provide actionable performance insights and recommendations to clients
Job Description
Responsibilities
- Manage and optimize paid search, paid social, display, native, and video advertising for assigned clients with oversight from senior team members.
- Plan, execute, and optimize paid search, paid social, display, native and video marketing campaigns.
- Traffics campaigns in Search Ads 360 and Campaign Manager ad-servers including the creation of Floodlight tags, and testing.
- Complete daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.
- Compile and present performance reports to assigned clients with oversight from senior team members.
- Continuously research and recommend new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
- Complete quality assurance of digital advertising campaigns prior to launch.
Requirements
- 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms.
- Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.
- Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, Google Analytics and Facebook Business Manager.
- Understanding of Floodlight tag implementation in Google Tag Manager.
- Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.
- Deep understanding of paid search paid social, programmatic media, native, and video, with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
- Nonprofit-specific experience is preferred; experience generating new leads, customers, and revenue is an absolute must.
- Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
- Attention to detail and strong organizational skills.
- Proficient with Microsoft Word, Excel, and PowerPoint.
Preferred
- Bachelor’s degree in marketing or communications preferred but not required.
- lead generation and revenue generation experience.
Benefits
- To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
- Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer.
Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for customers through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with customers across education, association, political and commercial sectors. Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.
Traffic Signals
Monthly Visitors
22.5K
Traffic Source Mix
Search
37%
Direct
51.9%
Referral
6.5%
Social
3%
Paid
1.5%
Headcount Trend
Current headcount: ~1.4K
Marketing Team
Marketing Team Size
227 (16% of company)
Median Career Experience
2 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
10
