5 days ago
Digital Marketing Strategist
UVA Health
Albemarle County, VA (On-site)Full time$65K/yr – $93K/yr
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Find marketing roles you could actually win
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Find marketing roles you could actually win
3 open roles0
Digital Marketing Strategist
Albemarle County, VA (On-site)
$65K/yr – $93K/yrMid Level3+ years expFull time
Posted 5 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end digital campaigns across search, social, display and video, coordinating assets, tracking, and reporting while collaborating with multiple teams.
- Manage email workflows and vendor relationships to support campaigns
- Implement and optimize campaign pages, microsites and tracking across CRM and analytics tools
- Ensure UX, IA and email best practices in templates and assets
Job Description
Responsibilities
- Support digital advertising and promotional activities across a variety of platforms including search, social, display and video.
- Collaborate with team members in the creation of campaign assets including design, copy, landing pages and interactive components.
- Coordinate with the marketing, content, creative and digital teams to build campaigns.
- Develop microsites and campaign pages in the CRM system(s).
- Manage external email and list vendors and agencies.
- Manages the email and process workflow across several marketing teams and track progress through Workfront.
- Use proven understanding of UX, IA and email best practices to create effective templates.
- Understand and manage the Invoca call tracking and reporting systems.
- Measure, track and report the effectiveness of the campaigns using CRM, Google Analytics and vendor tools.
- Integrate campaigns with internal systems, data sources and tracking.
Requirements
- Education: Bachelor's degree required.
- Experience: A minimum of 3 years of experience in the digital space. Two years of email platform management or email marketing campaigns preferred. Similar experience in the web or analytics space may qualify. Strong understanding of HTML and CSS required. Excellent writing and communications skills are required.
- Licensure: None.
Preferred
- 5 to 7 years of experience
- Technical skills – Google Ads, Google Analytics, Meta (preferred), Salesforce Marketing Cloud Certification (preferred), Additional Google certifications (preferred)
Benefits
- Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
- Paid Time Off, Long-term and Short-term Disability, Retirement Savings
- Health Saving Plans, and Flexible Spending Accounts
- Certification and education support
- Generous Paid Time Off
UVA Health
3.9 Glassdoor
Based in Charlottesville, Va., UVA Health embodies the leadership and inventiveness personified by its founder, Thomas Jefferson. In 1825, Jefferson established the nation’s 10th medical school, which has since grown into a nationally renowned academic medical center. UVA Health includes a 612-bed hospital, level I trauma center, children's hospital and primary and specialty clinics throughout Central Virginia. Ranked among the best hospitals by U.S. News & World Report, UVA has doctors, nurses and other healthcare professionals recognized as leaders in their fields and who make every effort to push the envelope of medicine.Search for our jobs at https://jobs.virginia.edu.
Founded in 1901
Charlottesville, Virginia, USA
9.3K employees (117 in marketing)
79% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
403.6K
Monthly Google Ads Budget
$140.4K
Traffic Source Mix
Search
65.1%
Direct
27.5%
Referral
6%
Social
1%
Paid
0.4%
Headcount Trend
Current headcount: ~9.3K
Marketing Team
Marketing Team Size
84 (1% of company)
Marketing Roles Posted (Last 30 Days)
9
Funding
Total Funding
$100K
Last Raise
$100K
Grant, 1 years ago
Funding History
- Jan 2025Grant • $100K