Responsibilities

• Oversee the performance, health, and strategy of all client advertising accounts across the agency.
• Manage and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), and Google Local Service Ads (LSAs).
• Develop advanced lead-generation strategies for industries including law firms, health & wellness providers, and home services companies.
• Serve as the senior escalation point for complex or high-touch client accounts.
• Identify opportunities for campaign improvements, scaling, and optimization across all advertising platforms.
• Ensure advertising performance aligns with actual client outcomes such as booked appointments, qualified leads, and revenue generation.
• Analyze campaign performance alongside CRM data and lead tracking systems to ensure accurate attribution and meaningful insights.
• Connect advertising performance to real business outcomes, not just platform metrics.
• Work within client CRMs such as GoHighLevel, HubSpot, Clio, ServiceTitan, CallRail, or similar systems to evaluate lead quality and performance.
• Make data-informed decisions that improve lead quality, conversion rates, and ROI.

Requirements

• 7+ years of experience managing digital advertising campaigns
• Extensive expertise in Google Ads, Meta Ads (Facebook/Instagram), and Google Local Service Ads (LSAs)
• Proven experience managing 20–50+ client accounts simultaneously
• Demonstrated success generating leads for law firms, home services companies, and health/wellness businesses
• Strong understanding of LSA optimization including ranking factors, dispute management, budget pacing, and review strategies
• Experience working inside CRM platforms such as GoHighLevel, HubSpot, Clio, ServiceTitan, CallRail, or similar systems
• Ability to connect advertising performance to real business results using CRM data
• Excellent communication and presentation skills
• Experience managing and mentoring team members
• Highly organized, proactive, and capable of managing multiple priorities in a fast-paced environment

Preferred

• Google Ads Certification
• Experience with Google Analytics, Google Search Console, and SEMRush
• Familiarity with Local SEO and Google Business Profile optimization
• Bachelor's degree in Marketing, Advertising, or a related field (not required)

Benefits

• Competitive salary ($85k–$90k)
• Bonus potential based on performance and client success
• Remote work environment
• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Flexible schedule
• Growth and advancement opportunities