6 days ago
Digital Ad Operations Specialist, Level 2
Farm Journal
USA (Unknown)$65K/yr – $75K/yr
Marketing jobs
2 marketing jobs
Digital Ad Operations Specialist, Level 2
USA (Unknown)
$65K/yr – $75K/yrMid Level
Posted 6 days ago
Job Summary
Own end-to-end digital campaigns across programmatic and paid social, coordinating cross-functional teams and driving performance for multiple platforms.
- Manage paid social campaigns across Facebook, LinkedIn, Snapchat, YouTube, and TikTok.
- Build and launch programmatic campaigns across DSPs and ad-serving platforms.
- Proactively share insights and optimization recommendations with leads and CSMs.
Job Description
Responsibilities
- Work collaboratively in a matrixed structure to execute and deliver on all digital campaigns across programmatic and paid social channels.
- Execute and manage paid social campaigns across multiple platforms, including but not limited to Facebook (Meta), LinkedIn, Snapchat, YouTube, and TikTok.
- Build and launch programmatic campaigns across relevant DSPs and ad-serving platforms, adhering to best practices for all tactics (display, audio, native, video).
- Execute campaign setups with 5+ ad groups across several platforms with a high degree of accuracy and within established SLAs.
- Troubleshoot basic to intermediate campaign issues—including delivery, pacing, creative, and audience—with limited supervision.
- Optimize programmatic and social campaigns with an intermediate understanding of performance levers, working toward best ROI for clients.
- Apply advanced audience knowledge including lookback audiences, lookalike audiences, audience intersections, contextual targeting, and affinity segments.
- Review campaign orders and determine appropriate campaign structure (number of ad groups vs. multiple campaigns, best serving platform, and reporting approach).
- Proactively communicate campaign insights, performance updates, and basic optimization recommendations to team leads and Client Success Managers (CSMs) without being prompted.
- Support team leads on all escalated matters within assigned account lists.
Requirements
- BS/BA degree in a related area (marketing, data analytics, business administration) or equivalent work experience.
- 2–4 years of direct experience in digital ad operations, programmatic campaign management, or paid social campaign management (or approximately 4–8 months of progression within a structured ad ops team).
- Proven aptitude for growth and demonstrated capacity to learn new platforms quickly.
- High level of attention to detail and excellent organizational skills.
- Working knowledge of the digital advertising ecosystem, including programmatic and paid social channels.
- In-platform experience across at least one major DSP or social advertising platform.
- Ability to manage a sizable volume of campaigns simultaneously with speed and accuracy.
- Problem solver—brings solutions, not just alerts.
- Highly self-motivated with the ability to execute with limited supervision.
Preferred
- Prior experience with programmatic platforms (Google Ads & TradeDesk) and/or paid social platforms (Facebook/Meta Business Manager, LinkedIn Campaign Manager).
- Familiarity with audience-building strategies including lookalike, lookback, and contextual targeting.
- Experience with pixel implementation, tag management, and campaign measurement (impressions, reach, CTR, viewability).
- Microsoft Excel proficiency: pivot tables, VLOOKUPs, and related functions.
- Basic understanding of reporting tools and data visualization.
- Growing awareness of Farm Journal brands and agricultural media audiences.
- Experience with endemic media channels, including email blast execution and ad serving within Google Ad Manager (GAM); familiarity with HubSpot or similar email/CRM platforms is a plus
Farm Journal
As the most trusted name in agriculture, Farm Journal’s iconic brands engage every key audience across the industry: row-crop farmers, livestock producers, produce packers, equipment dealers, ag retailers, veterinarians, nutritionists and other stakeholders across the food production chain.
Salaries
Posted range
$65K/yr – $75K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
86 (21% of company)
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
93.1K
Traffic Source Mix
Search
14.1%
Direct
75.7%
Referral
8%
Social
1%
Paid
1.1%
Headcount Trend
Current headcount: ~408