8 hrs ago
Manager, Digital Activation
Hearts & Science
New York City, NY (Hybrid)Full time$80K/yr – $90K/yr
Marketing jobs
2 marketing jobs
Manager, Digital Activation
New York City, NY (Hybrid)
$80K/yr – $90K/yrManager3+ years expFull time
Posted 8 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Owns and drives the Digital Planning & Optimization process and activation operations, coordinating with Strategy and cross-functional teams to optimize programmatic and direct campaigns.
- Owns budget management and billing/reconciliation for programmatic
- Guides campaign design, success requirements, and optimal use of demand-side platforms
- Leads activation team coordination and cross-functional collaboration
Job Description
Responsibilities
- Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
- Overseeing and directing the day to day operations of the activation team
- Effectively managing budget
- Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
- Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
- Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
- Direct billing and reconciliation process for programmatic
- Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
- Providing expert consultation to vendors, internal teams, and clients
Requirements
- Minimum 3 years of experience and expert knowledge of digital programmatic buying (YouTube) and hands-on experience using DV360
- Experience managing a small team and juggling multiple people and work priorities
- Experience working with across several media channels is preferred and a curiosity in emerging media platforms
- Experience with client-facing interaction
- Experience working with large data sets and understanding of methodologies for evaluating data
- Hands-on experience with data visualization tools, including Tableau
- Ability to effectively manage costs while exceeding performance and viewability goals
- Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
- Proven ability to work with and influence cross-functional teams
- Strong knowledge of MS Excel and ability to coach others in shortcuts
Hearts & Science
3.4 Glassdoor
Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.
Founded in 2016
New York, NY, US
1.5K employees (426 in marketing)
56% recommend to a friend
78% CEO approval
Traffic Signals
Monthly Visitors
20.4K
Traffic Source Mix
Search
40.3%
Direct
44.5%
Referral
8.2%
Social
5.3%
Paid
1.2%
Headcount Trend
Current headcount: ~1.4K
Marketing Team
Marketing Team Size
399 (28% of company)
Median Career Experience
10 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
26
People
Marketing Leadership
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Jaclyn Hadler
Associate Director, Marketing Science
At the company for 7 years 6 months
Alex Toma
Associate Director, Marketing Science
At the company for 1 year 3 months