2 weeks ago
Growth Marketing Manager, Developer Acquisition
Dynatrace
New York City, NY (On-site)Full time$140K/yr – $175K/yr
Growth Marketing Manager, Developer Acquisition
New York City, NY (On-site)
$140K/yr – $175K/yrSenior LevelFull time
Posted 2 weeks ago
Job Summary
Own and optimize developer acquisition across paid and earned channels, owning attribution, experimentation, and content execution from the Bluebox pipeline, with a focus on converting sign-ups and activation.
- Lead end-to-end growth experiments across dev-centric channels and measure impact on sign-ups and activation.
- Build and own attribution dashboards, reporting, and budget discipline while shipping editorial content and AI/SEO experiments.
Job Description
Responsibilities
- Run acquisition experiments across dev-centric channels: including developer newsletters, Reddit, category search, YouTube, podcasts, news aggregators, and community sponsorships. Launch campaigns with intention and scale the ones that earn it.
- Own paid media targeted to developers, from awareness placements through paid influencer videos, livestreams, and articles, with real budget discipline and a clear read on cost per sign-up. You own paid and measured channels (paid media, attribution, paid experiments). A Developer Advocate owns organic and earned channels (community, content, talks, authentic presence).
- Own channel and campaign attribution, building an honest measurement picture in a market where developer attribution is genuinely complex, and reporting against sign-ups, first meaningful usage, and activation rather than impressions.
- Execute the Bluebox content pipeline across blog, social, and paid placements, turning editorial direction into shipped content on a cadence the team can rely on.
- Experiment with search, AI-SEO, and LLM Optimization as acquisition channels, learn how developers and their coding agents actually discover tools, and feed what works back to the team.
Requirements
- 2–3 years of hands-on experience owning growth, performance, or demand generation marketing for a developer-focused or deeply technical product.
- Time at a startup or growth-stage team, where iterative, non-deterministic work is familiar territory. Most things won't work on the first attempt, priorities shift as the business evolves, and the answer to "what's next" comes from data you've captured and analyzed yourself.
- A track record of owning at least two acquisition channels end to end, taking at least one from a scrappy experiment to something repeatable you can point to.
- Fluency with funnel analytics and attribution. You build your own dashboards, you challenge what a number actually means, and you design tests that answer the question rather than decorate a decision that's already been made.
- Hands-on paid media execution across dev-native surfaces such as paid search, paid social (including Reddit and X), newsletter sponsorships, YouTube, and developer ad networks.
- The ability to market to developers without sounding like marketing. You read the newsletters they read, you understand why most B2B campaigns fall flat with this audience, and you'd rather ship something genuinely useful than something polished.
- AI-native ways of working. Show us the agents, automations, and tooling you actually use day to day.
- Comfort with ambiguity and with being wrong. Most experiments will not work. The job is to identify that quickly, document what you learned, and redirect the budget to what does.
- Independent by default. You'll be the sole person focused on developer acquisition for the foreseeable future, owning both the strategy and the execution as an individual contributor. That said, you won't be working in isolation, the broader Bluebox GTM team is experienced, hands-on, and genuinely invested in getting into the detail alongside you.
- Strong written, verbal, and presentation skills, with confidence engaging stakeholders and senior leadership.
Preferred
- A developer background, or enough coding and coding-agent experience to ship landing pages and instrument experiments yourself.
- Experience with SEO and answer-engine optimization for technical audiences.
Benefits
- Dynatrace is a leader in unified observability and security.
- We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.
- Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.
- You'll get to work at the forefront of innovation with Dynatrace Intelligence—the industry's first agentic operations system. Bringing together deterministic and agentic AI, it helps teams understand what's happening, why it matters, and what to do next— automatically.
- Over 50% of the Fortune 100 companies are current customers of Dynatrace.
Dynatrace
4.1 Glassdoor
Dynatrace keeps today’s AI-driven world working by advancing observability for today’s digital business. The world relies on software, but what isn’t seen is just how much complexity goes on behind the scenes to make sure everything stays up and running. Most businesses today have huge digital ecosystems made up of software, data flows, applications, and hybrid-cloud environments. As these ecosystems grow in complexity, so do the points of failure. Outages and glitches resulting in grounded flights or failed financial transactions prove how critical it is that software works as expected, making AI-powered observability an essential capability to ensure digital businesses run smoothly and recover quickly — keeping the world working. Dynatrace provides businesses with a holistic view of their entire digital ecosystem, removing the burden of operational monitoring and alert management. By automating these tasks, teams are empowered to transform complexity into their greatest asset and to drive their business forward by focusing on high-impact initiatives, driving topline acceleration, fueling innovation, and delivering experiences customers love.
Founded in 2005
Boston, Massachusetts, USA
5.6K employees (261 in marketing)
80% recommend to a friend
91% CEO approval
Salaries
Posted range
$140K/yr – $175K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
185 (3% of company)
Median Career Experience
15 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
2
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Laura Heisman
Chief Marketing Officer
At the company for 2 years 8 months
Barry Cowan
VP of Global Brand Experience
At the company for 1 year 8 months
Kristy Connelly Campbell
Vice President, Brand Experience and Corporate Communications, Corporate Marketing
At the company for 2 years 4 months
Michelle Vaughan
VP Growth Marketing
At the company for 2 years 5 months
Funding
Total Funding
$21.9M
Last Raise
$4M
Post IPO Equity, 3 years ago
Funding History
- Mar 2023Post IPO Equity
- Jan 2011Venture Round • $4M
- Aug 2008Series B • $12.9M
Traffic Signals
Monthly Visitors
1.2M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
32.7%
Direct
53.4%
Referral
10.2%
Social
2.1%
Paid
1.5%
Headcount Trend
Current headcount: ~5.8K