3 months ago
Vice President, Demand Generation
Iterable
San Francisco, CA (Remote)Full time$252K/yr – $315K/yr
Vice President, Demand Generation
San Francisco, CA (Remote)
$252K/yr – $315K/yrSenior Level12+ years expFull time
Posted 3 months ago
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Job Summary
Lead global revenue marketing to build demand, forecast pipeline, and optimize ROI across ABM, integrated campaigns, and analytics.
- 12–18+ years in B2B SaaS demand generation
- Strong cross-functional leadership with Sales/Finance
- Experience leading global demand programs and analytics
Job Description
Responsibilities
- Own the global revenue marketing strategy and outcomes
- Define and lead the end-to-end demand generation strategy aligned to company growth goals, ICPs, and GTM priorities
- Translate revenue targets into measurable demand plans, forecasts, and investment strategies
- Partner closely with Sales leadership on pipeline planning, account coverage, and forecast accuracy
- Drive accountability for pipeline creation, progression, and conversion across segments and regions
- Lead and scale demand generation programs
- Field & Event Marketing: Design regional and executive programs that accelerate enterprise deal velocity
- ABM: Lead a focused, sales-aligned account-based motion across priority segments
- Integrated Campaigns: Drive cohesive, multi-channel campaigns that connect brand to pipeline
- Paid Media & Digital: Own global paid and digital strategy across search, social, display, and emerging channels
Requirements
- 12–18+ years of experience in B2B SaaS demand generation or revenue marketing roles
- Proven track record of owning pipeline in mid-market and enterprise contexts
- Deep experience across field marketing, ABM, integrated campaigns, and paid media
- Strong operational mindset, comfortable with martech stacks, forecasting, attribution, and performance metrics
- High credibility with Sales, Finance, and executive stakeholders; strong cross-functional leadership
- Ability to balance strategic thinking with operational excellence and execution
- Demonstrated ability to invent creative programs that break through competitive noise
- Experience leading and scaling high-performing global teams
- Clear, executive-level communicator capable of simplifying complex tradeoffs
Iterable
3.2 Glassdoor
Iterable is the top-rated AI-Powered Customer Communication Platform that enables brands like Redfin, Priceline, Calm, and Box to deliver joyful experiences with harmonized, individualized and dynamic cross-channel communications at scale.Recruitment Disclaimer:Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not:* Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.* Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).* Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.You may see all job vacancies on our official Iterable channels:* Official Iterable website, Careers page: https://iterable.com/careers/ * Official LinkedIn Jobs page: https://www.linkedin.com/company/iterable/jobs/Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at talent-ops@iterable.com upon receiving a suspicious job offer. Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur.
Founded in 2013
San Francisco, California, USA
852 employees (62 in marketing)
57% recommend to a friend
69% CEO approval
Traffic Signals
Monthly Visitors
1.5M
Monthly Google Ads Budget
$641.9K
Traffic Source Mix
Search
18.7%
Direct
71%
Referral
7.3%
Social
2.1%
Paid
0.7%
Headcount Trend
Current headcount: ~854
Marketing Team
Marketing Team Size
44 (5% of company)
Median Career Experience
12 years
Median Tenure
3.3 years
People
HR / Recruitment
Funding
Total Funding
$342.2M
Last Raise
$200M
Series E, 5 years ago
Funding History
- Jun 2021Series E • $200M
- Dec 2019Series D • $60M
- Mar 2019Series C • $50M
