SalaryGuide
AboutPricingFor Employers

Marketing jobs

5 marketing jobs

Informa TechTarget logo
5 weeks ago

Vice President, Campaign and Demand Generation

Informa TechTarget

Newton, MA (Hybrid)Full time$180K/yr – $240K/yr
Iterable logo
3 months ago

Vice President, Demand Generation

Iterable

San Francisco, CA (Remote)Full time$252K/yr – $315K/yr
Zonar Systems logo
3 months ago

Vice President of Demand Generation

Zonar Systems

USA (Remote)Full time$200K/yr – $225K/yr
CoreView logo
4 months ago

Vice President Marketing - Demand Generation - US

CoreView

USA (Remote)Full time
Halcyon logo
4 months ago

VP, Demand Gen

Halcyon

USA (Remote)Full time$250K/yr – $325K/yr

Find marketing roles you could actually win

5 open roles0

Popular searches:

Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
Growth MarketingHead of MarketingPerformance MarketingContent StrategySEO ManagerProduct MarketingDemand GenerationBrand ManagerPaid MediaMarketing AnalyticsCRM ManagerSocial Media

Find marketing roles you could actually win

5 open roles0

Popular searches:

Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
Growth MarketingHead of MarketingPerformance MarketingContent StrategySEO ManagerProduct MarketingDemand GenerationBrand ManagerPaid MediaMarketing AnalyticsCRM ManagerSocial Media
5 jobs
Informa TechTarget logo

Vice President, Campaign and Demand Generation

Informa TechTarget

Newton, MA (Hybrid)

$180K/yr - $240K/yrIn-houseFull-timeSenior level
5 weeks ago
Iterable logo

Vice President, Demand Generation

Iterable

San Francisco, CA (Remote)

$252K/yr - $315K/yrIn-houseFull-timeSenior level12+ years exp.
3 months ago
Zonar Systems logo

Vice President of Demand Generation

Zonar Systems

USA (Remote)

$200K/yr - $225K/yrIn-houseFull-timeSenior level
3 months ago
CoreView logo

Vice President Marketing - Demand Generation - US

CoreView

USA (Remote)

In-houseFull-timeSenior level
4 months ago
Halcyon logo

VP, Demand Gen

Halcyon

USA (Remote)

$250K/yr - $325K/yrIn-houseFull-timeSenior level12+ years exp.
4 months ago
Informa TechTarget logo
Informa TechTarget

Vice President, Campaign and Demand Generation

Newton, MA (Hybrid)

$180K/yr – $240K/yrSenior LevelFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own demand-gen engine with multi-channel strategy, pipeline targets, and cross-functional GTM alignment to drive measurable revenue.

  • Own Demand Generation: lead multi-channel campaigns, audience targeting, messaging, and funnel optimization for predictable pipeline.
  • Cross-functional Alignment: partner with Sales, Product Marketing, and Marketing Ops to ensure messaging, attribution, and reporting tie to revenue goals.
  • Team and Enablement: build a global campaign team, create repeatable playbooks, and drive a data-driven testing culture across digital channels.

Job Description

Responsibilities

  • Demand Generation Strategy & Leadership - Develop a multi-channel global campaign strategy aligned to corporate goals, GTM motions, and revenue targets.
  • Collaborate with product marketing, sales, and other stakeholders to ensure campaigns are aligned with messaging, positioning, and go-to-market strategies.
  • Create and operationalize a unified campaign framework including campaign planning, audience segmentation, messaging, and measurement.
  • Lead the transformation toward a modern, insights-driven demand engine using intent data, behavioral signals, and digital performance insights.
  • Establish the vision for campaign architecture, from TOFU awareness programs through MOFU engagement and BOFU conversion.
  • Oversee the development of campaign assets, including email, webinars, and content, ensuring consistency in brand voice and messaging.
  • Build repeatable campaign plays, scalable toolkits, and global enablement processes.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
  • 10+ years of experience in B2B marketing, with a strong focus on demand generation and campaign management, ideally in media, SaaS, technology, or enterprise marketing environments.
  • Proven track record of driving measurable pipeline growth and revenue through integrated marketing campaigns.
  • Experience leading and scaling high-performing marketing teams in a fast-paced environment.
  • Demonstrated success collaborating with Sales leadership and driving alignment across GTM teams.
  • Exceptional communication, storytelling, and stakeholder management.
  • Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
  • Deep expertise in demand generation strategies, including ABM, inbound marketing, and lead nurturing.
  • Proficiency in marketing technology platforms, including marketing automation, CRM, and analytics tools.
  • Exceptional leadership and team management skills, with a focus on coaching and developing talent.
  • Strategic thinker with a hands-on approach to execution and a results-oriented mindset.

Preferred

    Benefits

    • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
    • Broader impact: take up to four days per year to volunteer, with charity match funding available too
    • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
    • Time out: Unlimited plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
    • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
    • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
    • Recognition for great work, with global awards and kudos programs
    • As an international company, the chance to collaborate with teams around the world
    Informa TechTarget logo

    Informa TechTarget

    Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:•Trusted information that shapes the industry and informs investment •Intelligence and advice that guides and influences strategy •Advertising that grows reputation and establishes thought leadership•Custom content that engages and prompts action •Intent and demand generation that more precisely targets and convertsInforma TechTarget is headquartered in Boston, MA and has offices in 19 global locations.

    Auburndale, Massachusetts, USA
    1.5K employees (499 in marketing)
    www.informatechtarget.com

    Traffic Signals

    Monthly Visitors
    65.9K
    Monthly Google Ads Budget
    $17.9K
    Traffic Source Mix
    Search
    18.1%
    Direct
    45.1%
    Referral
    29.3%
    Social
    5.1%
    Paid
    2.3%

    Headcount Trend

    Current headcount: ~1.5K

    Marketing Team

    Marketing Team Size
    458 (31% of company)
    Marketing Roles Posted (Last 30 Days)
    1

    Recent News

    Informa TechTarget Portal, Your Gateway to GTM Success In the Attention Economy
    Oct 14, 2025 • Informa TechTarget
    Informa TechTarget to Announce Q3 2025 Financial Results on November 10, 2025
    Oct 10, 2025 • Business Wire
    Informa TechTarget Once Again Named a Leader in Account-Based Marketing (ABM) in QKS Group Analyst Report
    Sep 30, 2025 • Business Wire
    Informa TechTarget’s Reach 2025 Virtual Event to Explore Trust, AI, and the Future of B2B Engagement
    Sep 18, 2025 • Business Wire
    Informa TechTarget Grows Intent Data by 41%, Further Extending Category Leadership
    Sep 16, 2025 • The AI Journal
    Informa TechTarget Grows Intent Data by 41%, Further Extending Category Leadership
    Sep 16, 2025 • Business Wire
    Informa TechTarget expands intent data by 41%, launches new portal
    Sep 16, 2025 • Investing.com
    Informa TechTarget to Speak at Content Marketing World 2025 on ‘The Trust Advantage’ and How to Transform Content Strategy in Today’s B2B Landscape
    Sep 9, 2025 • Business Wire
    Informa TechTarget Q2 2025: Continuing Momentum, including 15%+ Quarter-over-Quarter Sequential Revenue Growth
    Aug 12, 2025 • Business Wire
    Informa TechTarget to Announce Q2 2025 Financial Results on August 12, 2025
    Aug 6, 2025 • Business Wire
    Informa TechTarget: First-Half Revenue in Line With Guidance
    Jul 22, 2025 • Business Wire
    Informa TechTarget Regains Compliance with Nasdaq Listing Requirements
    Jul 15, 2025 • Business Wire
    Cisco Breaks the Mold for Channel Marketing with Data-Driven Marketing Services from Informa TechTarget
    Jul 1, 2025 • Informa TechTarget
    Informa TechTarget Reports Q1 2025 Earnings and Strategic Progress
    Jul 1, 2025 • TipRanks
    Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting
    Jun 30, 2025 • Demand Gen Report
    Informa TechTarget with Confirmed Projects: Your Fastest Path to More Deals
    Jun 29, 2025 • Informa TechTarget
    How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results - from R&D to ROI
    Jun 27, 2025 • Informa TechTarget
    Informa TechTarget Announces 2025 Archer Award Winners for Go-to-Market Excellence in EMEA
    Jun 25, 2025 • Informa TechTarget
    Informa TechTarget and Salesloft Announce Strategic Partnership to Help Customers Grow Revenue Through Precise, Data-Driven Prospecting
    Jun 23, 2025 • Informa TechTarget
    Informa TechTarget Partnering with Outreach to Build, Accelerate Sales Pipeline
    Jun 19, 2025 • Demand Gen Report
    Informa TechTarget Confirms Five-Month Revenues in Line With First Half 2025 Guidance
    Jun 16, 2025 • Business Wire
    Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting
    Jun 9, 2025 • Informa TechTarget
    Informa TechTarget Reports 2024 Financial Results
    Jun 4, 2025 • TipRanks
    Informa TechTarget Wins 45 Prestigious Online Editorial Awards
    Jun 3, 2025 • Informa TechTarget
    Informa TechTarget Reports 2024 Full Year Financial Results
    Jun 3, 2025 • Business Wire
    Informa TechTarget Files 10-K and Announces Full Year 2024 Financial Results Release, Conference Call, and Webcast
    May 28, 2025 • Business Wire
    Informa TechTarget Recognized for Leadership in Multiple 2025 Account-Based Marketing (ABM) Reports
    Apr 29, 2025 • Informa TechTarget
    Securities Fraud Investigation Into TechTarget, Inc. (TTGT) Continues – Investors Who Lost Money Urged To Contact Glancy Prongay & Murray LLP, a Leading Securities Fraud Law Firm
    Apr 22, 2025 • Business Wire
    TechTarget, Inc. Investors: Company Investigated by the Portnoy Law Firm
    Apr 22, 2025 • GlobeNewswire
    TechTarget's $295M Revenue Target Stands Firm as Synergy Savings Surpass Expectations
    Apr 15, 2025 • Stock Titan
    Informa TechTarget Confirms 2024 Revenue Range, 2025 Outlook and Updates on Form 10-K Filing
    Apr 15, 2025 • Business Wire
    Informa TechTarget, Demandbase Announce Strategic B2B Marketing Partnership
    Apr 3, 2025 • Demand Gen Report
    Informa TechTarget and Demandbase Announce Strategic Partnership, Empowering B2B Marketers to Deliver More Pipeline and Revenue from Account-Based Marketing with Integrated Intent Data
    Apr 1, 2025 • TechTarget
    Generate more pipeline and revenue from your ABM investments with Demandbase + Informa TechTarget
    Apr 1, 2025 • TechTarget
    TechTarget and Demandbase partner for ABM efficiency
    Apr 1, 2025 • Investing.com
    TechTarget, Demandbase announce strategic partnership
    Apr 1, 2025 • TipRanks
    Major Marketing Tech Alliance: TechTarget's 50M+ User Intent Data Joins Demandbase One Platform
    Apr 1, 2025 • Stock Titan
    TechTarget Faces Macro Challenges And Valuation Compression, Analyst Cuts Price Forecast
    Apr 1, 2025 • Benzinga
    Informa TechTarget and Demandbase Announce Strategic Partnership, Empowering B2B Marketers to Deliver More Pipeline and Revenue from Account-Based Marketing with Integrated Intent Data
    Apr 1, 2025 • Informa TechTarget
    Confirmation of TechTarget, Inc. Annual Report and Filing of Form 12b-25 for 2024 Annual Report on Form 10-K
    Mar 31, 2025 • 01net
    TechTarget delays filing 10-K, sees goodwill impairment charge of $70M-$110M
    Mar 31, 2025 • TipRanks
    TechTarget stock target cut to $25 by Needham, retains Buy rating
    Mar 31, 2025 • Investing.com South Africa
    TechTarget Annual Report Delayed: What the Informa Tech Merger Means for Filing Timeline
    Mar 31, 2025 • Stock Titan
    Informa TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm; Named Customer Favorite Among All Evaluated Vendors
    Feb 27, 2025 • Informa TechTarget
    Informa TechTarget, a Mass. pioneer in remote work, is calling its workers back to office
    Feb 20, 2025 • Boston.com
    Informa TechTarget changes remote-work policy after merger
    Feb 18, 2025 • The Business Journals
    Informa TechTarget Announces “TechTarget Search Storage Products of the Year” 2024 Award Winners
    Jan 30, 2025 • Informa TechTarget
    SHAREHOLDER ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Informa TechTarget - TTGT
    Jan 28, 2025 • PR Newswire
    SHAREHOLDER ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Informa TechTarget - TTGT
    Jan 8, 2025 • PR Newswire
    TechTarget Completes Strategic Combination with Informa
    Dec 4, 2024 • WilmerHale
    Informa & TechTarget Debut As Informa TechTarget
    Dec 3, 2024 • Demand Gen Report
    Welcome to Informa TechTarget - the publisher of Computer Weekly
    Dec 3, 2024 • Computer Weekly
    TechTarget Merges with Informa Tech for Growth Acceleration
    Dec 3, 2024 • Nasdaq
    TechTarget, Informa Tech Complete Merger to Form $20B Market Giant in B2B Tech Space
    Dec 3, 2024 • Stock Titan
    Informa TechTarget emerges as a B2B data giant
    Dec 2, 2024 • MarTech
    TechTarget Announces Shareholder Approval for Combination with Informa Tech’s Digital Businesses
    Nov 26, 2024 • Business Wire