3 weeks ago
Agentic ABM & Demand Gen Lead
Afresh
San Francisco, CA (Hybrid)Full time$158K/yr – $238K/yr
Marketing jobs
2 marketing jobs
Agentic ABM & Demand Gen Lead
San Francisco, CA (Hybrid)
$158K/yr – $238K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
Job Summary
Own Afresh's ABM and demand-gen engine for enterprise grocery retailers, building and optimizing AI-powered workflows, multi-channel campaigns, and seller enablement across full-funnel programs.
- Own strategy and execution across ABM/ABX, paid media, email, lifecycle, webinars, and content distribution
- Lead experimentation and AI-enabled automation to improve targeting, engagement, and pipeline
Job Description
Responsibilities
- Own Afresh's account-based strategy across our defined universe of enterprise grocery retailers, including account tiers, plays, campaigns, and pipeline goals
- Build agentic workflows that automate account research, signal detection, personalization, campaign activation, and seller follow-up
- Combine intent, engagement, CRM, firmographic, and market signals to identify where buying opportunities are emerging
- Create scalable 1:1, 1:few, and broader ABM programs tailored to accounts, personas, and buying committees
- Continuously test AI tools, agents, data sources, and workflows — and operationalize what works
- Set and execute strategy across ABM/ABX, paid media, email and lifecycle, webinars, content distribution, and integrated campaigns
- Inform investment and prioritization decisions based on account engagement, pipeline impact, and business needs
- Build programs across the full funnel, using account signals and buying stage to determine how and when we engage
- Partner with Product Marketing to turn positioning, customer stories, and thought leadership into high-impact campaigns
- Maintain hands-on ownership of campaign execution and experimentation in our core platforms
Requirements
- 5+ years of demand generation, ABM, growth, or marketing operations experience in enterprise B2B SaaS, ideally in a named-account market with enterprise contracts >$1M ARR
- Proven experience building sophisticated ABM programs that connect account intelligence, personalization, multi-channel engagement, and Sales activation
- AI-native and hands-on — you've personally built or implemented AI-powered workflows, agents, and automations in marketing
- Strong understanding of B2B intent, enrichment, CRM, web engagement, paid media, and first-party behavioral data
- Hands-on experience with platforms such as HubSpot, Salesforce, LinkedIn, and Google, plus ABM, intent, enrichment, or automation tools
- Experience shaping channel strategy and informing investment decisions based on pipeline impact
- Strong analytical skills and a track record of connecting marketing activity to pipeline and revenue
- Strong writer with good judgment around messaging, personalization, and campaign creative
- Systems thinker and builder — connects data, signals, content, channels, technology, and sellers into a cohesive demand engine
- AI-native operator — experiments quickly and knows where AI and automation create real leverage
Benefits
- Comprehensive Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your family, with the majority of premiums covered by Afresh. We also provide dedicated mental health support and counseling services.
- Invested in Your Future: Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match.
- Flexible & Modern Workspace: Whether you work from home or a local office, we support your setup with a home office stipend and "Coworking Wallets" for flexible workspace access.
- Growth-Obsessed Culture: We believe in continuous learning. Every employee receives an annual professional development budget to master new skills and grow their career at Afresh.
- Holistic Monthly Stipends: Beyond your paycheck, we provide monthly stipends for "Betterment" (wellness/lifestyle) and telecommunications to ensure you have what you need to thrive.
- Time to Recharge: Flexible paid time off to take the time you need to recharge.
Afresh
Afresh is on a mission to eliminate food waste and make fresh food accessible to all. Our purpose-built AI-powered, end-to-end solution is revolutionizing the fresh supply chain. Proven across 12000+ North American stores with partners like Albertsons, Fresh Thyme, and Stater Bros., we solve fresh's core challenge–data inconsistencies, unpredictable demand, and operational disconnects—to drive optimized fresh decision making, unprecedented efficiency, and profitability for retailers. Together, we've helped our partners prevent 200 million pounds of food from going to waste. Working at Afresh represents a one-of-a-kind opportunity to have massive social impact at scale by leveraging uncommonly impactful software!
Salaries
Posted range
$158K/yr – $238K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
6 (3% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
1
People
Funding
Total Funding
$181.8M
Last Raise
$34M
Series Unknown, 1 months ago
Funding History
- Apr 2026Series Unknown • $34M
- Aug 2022Series B • $115M
- Nov 2020Series A • $13M
Traffic Signals
Monthly Visitors
9.1K
Traffic Source Mix
Search
28.2%
Direct
47.3%
Referral
16.8%
Social
6.2%
Paid
1.2%
Headcount Trend
Current headcount: ~183