3 months ago
Director, Customer Marketing & Intelligence
Housecall Pro
USA (Remote)Full time$122K/yr – $152K/yr
Director, Customer Marketing & Intelligence
USA (Remote)
$122K/yr – $152K/yrDirector/Executive12+ years expFull time
Posted 3 months ago
Job Summary
Own end-to-end Pro lifecycle with AI-driven programs across onboarding, activation, retention, and expansion, aligned to growth goals.
- Own end-to-end Pro lifecycle from onboarding to expansion, aligning AI-powered programs with growth metrics.
- Drive multi-channel activation and retention through personalized journeys and automated upsell in collaboration with Sales and Success.
- Lead experimentation to improve activation, churn, and LTV, and steward executive-ready lifecycle strategy across teams.
Job Description
Responsibilities
- Define and articulate the strategic vision for the end-to-end Pro journey, ensuring alignment with HCP’s growth and retention objectives
- Oversee the development of AI-first programs in partnership with Sales and Product to nurture prospects through the early enrollment journey
- Design and execute multi-channel onboarding experiences that drive fast time-to-value and early Pro engagement
- Partner with Sales and Success leaders to drive expansion in LTV via automated upsell and proactive retention strategies
- Lead the team in executing segment-specific strategies to drive growth and deeper penetration in priority customer segments
- Collaborate with MarTech and Tooling teams to stand up a scalable, AI-driven toolset for personalized programs across email, SMS, and in-app channels
- Establish KPIs and metrics to monitor conversion, activation, and churn, making data-driven adjustments to improve outcomes
- Oversee the strategy and execution of the Pro-to-Pro referral program to drive organic acquisition
- Encourage a culture of innovation by continuously testing, learning, and optimizing through high-velocity experimentation
- Serve as the key representative for lifecycle strategy at executive meetings, advocating for the systems and partnerships needed to scale
Requirements
- 7–12+ years of experience in growth marketing, lifecycle marketing, or CRM, ideally within a SaaS or marketplace business
- Experience in data-driven marketing and analytics
- Track record of impacting customer metrics like retention, lifetime value, and conversion
- Deep omni-channel fluency across email, SMS, in-app, push, and chat (i.e. CRM tools, Marketing Automation Platforms, CMS)
- Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
- Previous experience managing and building high-performing marketing teams
- Strong analytical orientation with the ability to move from customer insight to execution briefs
- Experience with SMB customer bases or field services/trades audience is a strong plus
- Bachelor’s degree or equivalent work experience
Preferred
- Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale
- Hands-on experience with AI or ML-driven lifecycle tools (i.e. predictive churn models, propensity models, next-best-action agents)
- Systems thinker who can bring momentum to complex, multi-stakeholder initiatives
- High level of ownership and an obsession with finding friction-less solutions for our Pros
- Analytically rigorous and customer-obsessed; able to zoom out to strategy and zoom in to campaign details
Benefits
- A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- A culture built on innovation that values big ideas, no matter where they come from
Housecall Pro
3.7 Glassdoor
Housecall Pro was founded in 2013 with one mission: to help home service professionals succeed.Today, more than 200,000 Pros use our powerful, easy-to-use platform to run and grow their businesses—from scheduling and dispatching to payments, customer communication, and beyond. We make work simpler, more innovative, and more profitable.But we’re more than just software—we’re a movement. We #ChampionTheTrades by providing the tools, resources, training, and community to support every Pro on their journey.Whether you're HVAC, Plumbing, Electrical, Cleaning, or any skilled trade—we’re here for you. we’ve built the largest, most connected network of home service Pros united by purpose and pride.We show up for our Pros every day—through mentorship, recognition, and advocacy. Because when you grow, we all grow.Join the movement. Champion the Trades with us: https://bit.ly/46SBt9k
Founded in 2013
Denver, Colorado, USA
1.3K employees (106 in marketing)
69% recommend to a friend
78% CEO approval
Salaries
Posted range
$122K/yr – $152K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
69 (5% of company)
Funding
Total Funding
$175M
Last Raise
$65M
Series D, 4 years ago
Funding History
- Jun 2022Series D • $65M
- Jun 2022Debt Financing • $60M
- Nov 2020Secondary Market
Traffic Signals
Monthly Visitors
3.8M
Monthly Google Ads Budget
$2.1M
Traffic Source Mix
Search
14.7%
Direct
78.9%
Referral
5%
Social
0.7%
Paid
0.6%
Headcount Trend
Current headcount: ~1.4K