2 weeks ago
Lifecycle and Customer Marketing Manager
Anrok
San Francisco, CA (Hybrid)Full time$110K/yr – $150K/yr
Lifecycle and Customer Marketing Manager
San Francisco, CA (Hybrid)
$110K/yr – $150K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
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Job Summary
Own lifecycle marketing strategy and execution, outbound and customer marketing programs, retention initiatives, and HubSpot-driven automation, driving engagement, advocacy, and revenue growth.
- Lead lifecycle, retention, and customer advocacy programs across cross-functional teams
- Own HubSpot setup, segmentation, and automation to optimize communications
- Develop outbound and customer marketing initiatives to drive engagement and growth
Job Description
Responsibilities
- Own lifecycle marketing strategy and execution, including auditing current campaigns, aligning cross-functional stakeholders on A/B test roadmaps, executing tests, and reporting on performance.
- Develop outbound marketing programs to engage prospective customers with targeted messages based on their engagement with our website and marketing materials as well as in collaboration with sales AEs.
- Co-develop comprehensive customer marketing programs to drive engagement and advocacy, including educational webinars, community events, case study development, referral campaigns, and customer recognition initiatives.
- Co-own customer retention by working with sales activation and account management teams to map ideal customer onboarding journeys, identify pain points and opportunities, own improvement roadmaps, and project manage cross-team implementations.
- Own HubSpot as the primary marketing automation platform, designing email campaigns, building workflows, and managing customer segmentation. Align cross-functional teams on customer segments and maintain differentiated communication strategies for each segment.
- Track key customer metrics including churn rate, and align with cross-functional stakeholders to introduce new metrics such as customer satisfaction, NPS, etc. Own our online community presence with platforms such as G2 to help grow our total reviews and improve our rating/score.
- Create customer-centric content and advocacy programs that turn satisfied customers into brand advocates and drive organic growth.
Requirements
- 5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing.
- Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs.
- Hands-on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics.
- Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance.
- Excellent project management skills with experience leading multi-stakeholder initiatives.
- Strong communication skills and data-driven approach to marketing optimization.
Benefits
- The equity upside of an early-stage startup with the product-market fit of a later-stage company.
- Daily lunch and snacks for those working out of our office hubs.
- Medical, dental, and vision insurance covered 100%.
- One Medical membership covered, flexible sick benefits, and more.
- Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
- Annual team off-sites and in-person opportunities around our growing Anrok hubs.
- Home office setup stipend to ensure you have the equipment you need to thrive at work.
- At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week.
Anrok
5.0 Glassdoor
Anrok is the global sales tax solution for modern commerce. With Anrok, finance leaders can easily monitor, calculate, and remit tax across any financial stack. By connecting your invoicing, payment, and employee systems to a single platform for tax compliance, businesses can automate the manual work and reduce unnecessary expenses around sales tax and VAT. Take tracking remote employees for example. With Anrok, you can just click a button and set up alerts for whenever you hire a remote employee in a jurisdiction that taxes your software products. Based in San Francisco, Anrok is backed by the world's best investors - including Sequoia Capital and Index Ventures.
Founded in 2020
San Francisco, California, USA
131 employees (11 in marketing)
0% recommend to a friend
Traffic Signals
Monthly Visitors
41.8K
Monthly Google Ads Budget
$299.3K
Traffic Source Mix
Search
34.6%
Direct
54.3%
Referral
7.3%
Social
2.7%
Paid
0.9%
Headcount Trend
Current headcount: ~132
Marketing Team
Marketing Team Size
9 (7% of company)
Median Career Experience
11 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$109.3M
Last Raise
$55M
Series C, 5 months ago
Funding History
- Oct 2025Series C • $55M
- Apr 2024Series B • $30M
- Mar 2022Series A • $20M