3 weeks ago
Customer Analyst
JCPenney
Dallas, TX (Unknown)Full time$69K/yr – $161K/yr
Customer Analyst
Dallas, TX (Unknown)
$69K/yr – $161K/yrMid Level3+ years expFull time
Posted 3 weeks ago
Job Summary
Lead customer analytics initiatives end-to-end, turning data into actionable marketing and product strategies across acquisition, retention, and engagement using AI and modern data platforms.
- Own analytics roadmaps and dashboards
- Drive cross-functional collaboration with Marketing, CRM, Merchandising, and Digital
Job Description
Responsibilities
- Analyze customer, transaction, product, loyalty, campaign, and digital/channel data to identify trends, opportunities, and risks.
- Develop customer insights around acquisition, retention, reactivation, churn, customer value, purchase behavior, and engagement.
- Build and maintain customer segments, profiles, behavioral cohorts, and propensity-based audiences to support marketing and customer strategies.
- Translate complex analytical findings into clear, actionable recommendations for Marketing, CRM, Merchandising, Digital, Loyalty, and other business stakeholders.
- Leverage AI and machine learning techniques to identify patterns, predict customer behavior, automate analysis, and improve decision-making.
- Use generative AI and AI-assisted analytics tools to accelerate exploratory analysis, reporting, insight generation, and analytical workflows.
- Partner with data engineering and technology teams to leverage modern cloud data platforms and ensure customer data is accurate, accessible, and fit for analysis.
- Develop recurring dashboards, reports, and self-service analytical solutions that enable business teams to monitor customer KPIs and trends.
- Conduct campaign and audience analytics, including measurement of customer response, conversion, incremental behavior, and ROI.
- Perform ad hoc analyses to answer strategic business questions and support data-driven decision-making.
Requirements
- Bachelor's degree in Analytics, Statistics, Mathematics, Computer Science, Marketing Analytics, Economics, or a related field.
- 3+ years of experience in customer analytics, marketing analytics, business intelligence, or a related analytical role.
- Strong SQL skills and experience working with large, complex datasets.
- Experience analyzing customer and transactional data and translating findings into business recommendations.
- Proficiency in Python and/or PySpark for data analysis and automation.
- Experience working with Databricks or similar cloud-based data platforms.
- Working knowledge of AI/ML concepts and generative AI tools, with the ability to apply AI to analytical and business problems.
- Experience with data visualization tools such as Tableau, Power BI, or similar platforms.
- Strong understanding of customer segmentation, customer lifecycle, retention, acquisition, and behavioral analytics.
- Strong communication and storytelling skills, with the ability to present analytical findings to both technical and non-technical audiences.
Benefits
- If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on all Catalyst Brands merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. All store hourly associates scheduled to work on a designated holiday will receive additional compensation. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.catalystbrandsbenefits.com
JCPenney
3.4 Glassdoor
As we reinvent ourselves to fit the diversity of America, we are looking for motivated, talented people who can emerge as Warriors in our organization. JCPenney offers an inclusive environment and culture where you can find and define yourself - your style, your purpose and your career. We know success is built from the inside out, and our associates are the heartbeat of our Company! JCPenney is now part of Catalyst Brands.
Founded in 2018
Plano, Texas, US
40K employees (3,927 in marketing)
56% recommend to a friend
69% CEO approval
Salaries
Posted range
$69K/yr – $161K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,716 (4% of company)
Median Career Experience
16 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Lisa Schoder
Vice President, Integrated Marketing
At the company for 11 months
Tim Kehoe
Vice President of Product Design & Brand Management
At the company for 6 years
Khristene Son
SVP of Trend, Brand, Design
At the company for 2 years
Nathan Laffin
Vice President Private Brands | Trend Brand Design
At the company for 12 years 5 months
Funding
Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 5 years ago
Funding History
- Dec 2020Post IPO Debt • $1.5B
Traffic Signals
Monthly Visitors
30M
Monthly Google Ads Budget
$2.2M
Traffic Source Mix
Search
24.8%
Direct
64%
Referral
5.2%
Social
3.3%
Paid
2.5%
Headcount Trend
Current headcount: ~39.9K