Own the UX/UI strategy and CRO program for a DTC ecommerce brand, leading redesigns, design-system evolution, and rapid experimentation across funnels and subscription experiences.

• Architect high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
• Apply direct response design principles to drive conversion, reduce friction, and increase lifetime value
• Identify, prioritize, and execute CRO experiments across acquisition, retention, and upsell paths
• Translate behavioral insights into conversion-driven design decisions
• Own the UX/UI vision and roadmap across Ecommerce site, Landing pages and funnels, Customer portal and subscription management, Mobile experiences
• Ensure every experience balances brand trust, speed, clarity, and persuasion
• Lead a comprehensive website rebrand and UX overhaul
• Ensure brand consistency, accessibility, and usability best practices
• Modernize design while protecting conversion performance during transition
• Build and maintain a scalable, performance-oriented design system

Must-have: 5+ years in UX/UI, CRO, product design, or human experience design; proven high-conversion DTC ecommerce experience with a strong portfolio

Standout: Leadership across cross-functional teams with measurable impact on KPIs and a track record of successful site redesigns or rebrands

• Partner with engineering to ensure clean handoff and implementation
• Conduct user research, usability testing, and A/B/multivariate testing
• Align UX decisions with core business KPIs

Standout: Strong portfolio demonstrating calls-to-action, retention optimization, and measurable outcomes