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Marketing jobs

2 marketing jobs

3 weeks ago

CRO & Data-Rails Lead

EDEN HEALTH INTERNATIONAL INC

Denver, CO (Remote)Full time$120K/yr – $135K/yr

6 weeks ago

Lead CRO Analyst

CO/ NJ Internal Job Board

USA (Hybrid)Full time$112K/yr – $137K/yr

Find marketing roles you could actually win

2 open roles0

Find marketing roles you could actually win

2 open roles0

CRO & Data-Rails Lead

Denver, CO (Remote)

$120K/yr – $135K/yrSenior LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end CRO and measurement rails for intake to purchase, turning funnel signals into actionable playbooks and product asks.

Growth & CRO Ownership: define the events, ensure correct implementation, and reconcile across Mixpanel, GA4, Segment, and BigQuery to protect data integrity.
Funnel & Experiment Readouts: weekly CVR and drop-off analysis with recommendations to fix gaps and tune campaigns.
Handoff & Roadmap: translate business questions into concrete requirements and keep the intake and CRO roadmap aligned with product and engineering.

Job Description

Responsibilities

Own intake and landing-page conversion architecture in partnership with product, design, engineering, clinical, legal, and growth.
Define and maintain the event taxonomy for acquisition, landing-page behavior, intake start, intake steps, eligibility, checkout, purchase, and post-submit states.
Partner with engineering/product to make sure events are implemented correctly, persist through the funnel, and reconcile across Mixpanel, GA4, Segment, BigQuery, Northbeam, platform data, and finance views where applicable.
Own the weekly funnel truth readout: CVR, drop-off, source/channel differences, test outcomes, broken signal, and recommended next action.
Partner with the Google Channel Manager and Growth Lead to determine whether campaign signal is trustworthy enough to scale.
Translate business questions into CRO hypotheses, test plans, requirements, and decision rules.
Design, direct, or specify intake improvements that reduce friction without weakening clinical, legal, eligibility, or operational requirements.
Build and manage the intake/CRO roadmap across quick wins, structural fixes, instrumentation gaps, and larger product changes.
Create clear handoffs into product and engineering so growth needs become buildable requirements, not scattered requests.
Surface risks early when conversion performance is distorted by measurement gaps, broken routing, weak offer clarity, clinical friction, or implementation drift.

Requirements

Experience in CRO, growth product, funnel analytics, experimentation, or conversion optimization in ecommerce, telehealth, healthcare, fintech, subscription, or another regulated/high-consideration category.
Strong understanding of event taxonomy, funnel analytics, tracking validation, experiment design, conversion readouts, and source-of-truth reporting.
Ability to work with designers, engineers, data owners, marketers, clinical/legal stakeholders, agencies, and executives.
Comfort diagnosing messy funnels where tracking, UX, eligibility, offer, channel quality, and operational reality all interact.
Ability to write clear requirements for product and engineering while also understanding why those requirements matter commercially.
Familiarity with tools such as Mixpanel, GA4, Segment, BigQuery, Northbeam, Google Tag Manager, or similar systems.
Strong business judgment: you can recommend what to change this week without pretending the data is cleaner than it is.

Preferred

You can turn a vague funnel problem into a specific event, test, requirement, or design decision.
You understand that CRO is not just landing-page polish; it is the operating bridge between spend, customer intent, product flow, and booked revenue.
You care about signal integrity as much as conversion lift.
You can distinguish real conversion improvement from measurement noise.
You can help the growth team decide whether to scale, hold, fix tracking, or fix the funnel first.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Own intake and landing-page conversion architecture in partnership with product, design, engineering, clinical, legal, and growth.
Define and maintain the event taxonomy for acquisition, landing-page behavior, intake start, intake steps, eligibility, checkout, purchase, and post-submit states.
Partner with engineering/product to make sure events are implemented correctly, persist through the funnel, and reconcile across Mixpanel, GA4, Segment, BigQuery, Northbeam, platform data, and finance views where applicable.
Own the weekly funnel truth readout: CVR, drop-off, source/channel differences, test outcomes, broken signal, and recommended next action.
Partner with the Google Channel Manager and Growth Lead to determine whether campaign signal is trustworthy enough to scale.
Translate business questions into CRO hypotheses, test plans, requirements, and decision rules.
Design, direct, or specify intake improvements that reduce friction without weakening clinical, legal, eligibility, or operational requirements.
Build and manage the intake/CRO roadmap across quick wins, structural fixes, instrumentation gaps, and larger product changes.
Create clear handoffs into product and engineering so growth needs become buildable requirements, not scattered requests.
Surface risks early when conversion performance is distorted by measurement gaps, broken routing, weak offer clarity, clinical friction, or implementation drift.

Requirements

Experience in CRO, growth product, funnel analytics, experimentation, or conversion optimization in ecommerce, telehealth, healthcare, fintech, subscription, or another regulated/high-consideration category.
Strong understanding of event taxonomy, funnel analytics, tracking validation, experiment design, conversion readouts, and source-of-truth reporting.
Ability to work with designers, engineers, data owners, marketers, clinical/legal stakeholders, agencies, and executives.
Comfort diagnosing messy funnels where tracking, UX, eligibility, offer, channel quality, and operational reality all interact.
Ability to write clear requirements for product and engineering while also understanding why those requirements matter commercially.
Familiarity with tools such as Mixpanel, GA4, Segment, BigQuery, Northbeam, Google Tag Manager, or similar systems.
Strong business judgment: you can recommend what to change this week without pretending the data is cleaner than it is.

Preferred

You can turn a vague funnel problem into a specific event, test, requirement, or design decision.
You understand that CRO is not just landing-page polish; it is the operating bridge between spend, customer intent, product flow, and booked revenue.
You care about signal integrity as much as conversion lift.
You can distinguish real conversion improvement from measurement noise.
You can help the growth team decide whether to scale, hold, fix tracking, or fix the funnel first.