Own end-to-end optimization of ad creative across multiple accounts, turning performance data into repeatable briefs and reusable patterns that improve hooks, angles, and proof requirements.

• Create sharp creative strategy from client input, including angles, UGC vs testimonial vs product-seeding plans.
• Convert performance learnings into briefs and reusable playbooks across brands.
• Refine AI-generated scripts to ensure strong hooks, angles, and structure in approved content.