4 weeks ago
Creative Marketing Asset Specialist
All in Overland Park
Overland Park, KS (Hybrid)Full time$65K/yr – $85K/yr
Creative Marketing Asset Specialist
Overland Park, KS (Hybrid)
$65K/yr – $85K/yrMid LevelFull time
Posted 4 weeks ago
Job Summary
Owns governance, lifecycle management, and optimization of marketing assets from intake to retirement, ensuring tagging, accessibility, and brand compliance across DAM platforms.
Job Description
Responsibilities
- The Creative Marketing Asset Specialist is responsible for the governance, organization, and lifecycle management of marketing and communication assets.
- Manages the storage, organization, and access to branded collateral - including images, videos, logos, icons, and content files.
- Ensure assets are easily discoverable, accurately tagged, consistently maintained, and efficiently used.
- Collaborates with department peers to streamline workflows, support automation, optimize workflows, and manage alignment across integrated platforms and systems.
- Performs design and production tasks such as daily quality checks, asset formatting, version control, resizing, and template creation, to support efficient workflows.
- Supports brand consistency, asset accountability, copyright compliance, and effective use of digital asset management technologies.
- Manage the end-to-end lifecycle of marketing communication assets and brand resources, including intake, creation, metadata assignment, version control, distribution, archiving, and retirement.
- Develop, document, and maintain standards and best practices for creating, formatting, organizing, and tagging digital assets.
- Administer and maintain the digital asset management (DAM) platform, including metadata schemas, taxonomy, file naming conventions, user permissions, access controls, workflows, and folder structures.
- Develop training resources for users.
Requirements
- Bachelor's degree in marketing, communications, graphic design, digital media, information management, or related field plus 4 years of professional experience in management of digital assets, marketing operations, creative services or related functions.
- Or an associate degree plus 6 years of professional experience.
- Experience administering enterprise DAM platforms, project management, workflow automation, and using Adobe Creative and Microsoft Suite applications.
Preferred
- Experience in higher education.
- Proficiency in Adobe Creative Cloud.
- Working knowledge of accessibility standards and WCAG principles.
Benefits
- Health insurance with some employer paid options.
- Life insurance & AD&D (employer provided)
- Retirement plans (403(b), 457(b), and KPERS)
- Employer paid 8% contribution into a 403(b) no match required
- Paid time off (vacation, sick, personal, and floating holidays)
- 14 days of paid holidays
- Full tuition reduction for JCCC credit courses (for employee and eligible dependents)
- Tuition reimbursement / assistance for non‑JCCC courses for employee
- Free access to the Gym on campus for all employees and dependents
- Discount to the Hiersteiner Child Development Center
All in Overland Park
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Salaries
Posted range
$65K/yr – $85K/yr
Taken straight from the job posting.
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