3 weeks ago
Conversion Rate Optimization Specialist
SentinelOne
USA (Remote)Full time$108K/yr – $149K/yr
Marketing jobs
2 marketing jobs
Conversion Rate Optimization Specialist
USA (Remote)
$108K/yr – $149K/yrSenior Level4+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the CRO testing loop end to end with strong emphasis on turning behavioral insights into test ideas, maintain a prioritized roadmap, and ensure flawless experiment setup in Webflow Optimize for a B2B SaaS site.
- From heatmaps and recordings to UX decisions, turn friction points into prioritized actions that inform design and testing.
- Own the monthly roadmap and full pipeline from brief to launch while maintaining QA and data quality controls.
- Collaborate to keep learnings actionable and surface insights to the web team for strategy beyond just experimentation.
Job Description
Responsibilities
- Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site
- Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions
- Surface insights to the broader web team to contribute to UX strategy — not just the testing pipeline
- Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome
- Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities
- Track prior experiments to build on learnings and avoid redundancy
- Own and maintain the monthly testing roadmap, keeping it accurate and prioritized
- Manage every test through the full pipeline - brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring
- Maintain clear documentation and ticket hygiene so stakeholders always have visibility into test status
- Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic
Requirements
- 2-4 years of experience in CRO, digital marketing, UX research, or web analytics
- Hands-on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar)
- Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings
- Working knowledge of GA4 for funnel analysis and performance tracking
- Strong written communication skills - able to write clear hypotheses, experiment briefs, and post-test reports
- Organized and process-oriented, with experience managing multiple workstreams or projects simultaneously
- Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations
- Experience working within a B2B SaaS or enterprise marketing organization
Benefits
- Equity & Rewards
- Restricted Stock Units (RSUs)
- Employee Stock Purchase Plan (ESPP)
- Time Off & Wellbeing
- Flexible time off
- Paid company holidays and paid sick time
- Gender-neutral parental leave
- Grandparent leave
- Insurance & Financial Security
- Medical, dental, and vision coverage
- 401(k) retirement plan with company match
- Life and disability insurance
- Health and dependent care FSA
- Voluntary benefits (hospital, accident, critical illness)
- Employee Assistance Program (EAP)
- ARAG pre-paid legal
- NATIONWIDE pet insurance
- Cancer Care program
- Global business travel medical insurance
- Work Perks & Flexibility
- Home office allowance
- Mobile phone reimbursement
- Wellness & Lifestyle
- Wellness coach
- Wellness/gym reimbursement
- Fertility coverage
- Adoption & surrogacy reimbursement
SentinelOne
4.5 Glassdoor
SentinelOne is the world's leading AI-powered cybersecurity platform. The SentinelOne Singularity platform, built on the first unified Data Lake, is revolutionizing security operations, with AI, solving use cases across Endpoint Protection, SIEM, Cloud Security, Identity Threat Detection and 24x7 Managed Threat Services.SentinelOne empowers the world to run securely by creating intelligent, data-driven systems that think for themselves, stay ahead of complexity and risk, and evolve on their own. Leading organizations—including Fortune 10, Fortune 500, and Global 2000 companies, as well as prominent governments – trust SentinelOne to Secure TomorrowTM. Learn more at sentinelone.com.-----------------------------------------------------------------------------We are recognized in leading 3rd party forums such as; - Gartner Endpoint Protection Magic Quadrant as a Leader 2021, 2022, 2023, 2024, 2025- Gartner Peer Insights Customer Choice for Endpoint Protection- Gartner Peer Insights Customer Choice Managed Detection & Response - Gartner Peer Insights Customer Choice Cloud-Native Application Protection Platform (CNAPP)- G2 #1 Ranked Cloud Workload Protection Platform- Mitre ATT&CK 100% Detections, No Delays 2020, 2021, 2022, 2023, 2024- Mitre Managed Services 100% Major Step Detections- Fortune Fifty 2024- Deloitte Fast 500; 2019, 2020, 2021, 2022, 2023, 2024- CRN Cloud & Security 100- CRN Most Influential CEO's- CRN Top 10 Coolest GenAI Products, PurpleAITo learn more about our products and services, please visit our website at sentinelone.com to schedule a demo
Founded in 2013
Mountain View, California, USA
3.1K employees (214 in marketing)
87% recommend to a friend
94% CEO approval
Traffic Signals
Monthly Visitors
643.2K
Monthly Google Ads Budget
$709.3K
Traffic Source Mix
Search
50%
Direct
37.3%
Referral
7.3%
Social
4.5%
Paid
0.9%
Headcount Trend
Current headcount: ~3.1K
Marketing Team
Marketing Team Size
145 (5% of company)
Median Career Experience
15.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$696.5M
Last Raise
$267M
Post IPO Equity, 5 years ago
Funding History
- Jun 2021Post IPO Equity
- Nov 2020Series F • $267M
- Feb 2020Series E • $200M