4 days ago
Content Strategy Lead
NP Digital
USA (Remote)Full time$70K/yr – $80K/yr
Marketing jobs
2 marketing jobs
Content Strategy Lead
USA (Remote)
$70K/yr – $80K/yrMid Level3+ years expFull time
Posted 4 days ago
Job Summary
Own and drive the content lifecycle from ideation to publication, coordinating editors and writers, shaping SEO-focused content strategies, and leading onboarding and reporting workstreams across campaigns.
- Lead editorial planning and briefs
- Guide SEO-informed content creation and performance reporting
- Coordinate with writers, editors, and clients to meet deadlines
Job Description
Responsibilities
- Creating detailed outlines inclusive of instructions, strategy, and sources for writers to use when drafting content
- Staging blog posts in content management systems
- Editing long-form blog posts on website copy for SEO best practices and against client content briefs for style, tone, voice, etc.
- Communicate with a remote team of writers/editors on editing and submission deadlines with little to no oversight from Manager, Content
- Lead competitor research for clients during onboarding, ensuring that content briefs are completed and formatted for the entire accounts team.
- Lead content brainstorming/writing pitches, finding content gaps and opportunities to rank in featured SERP boxes, etc.
- Lead editorial calendar creation/management — (e.g. once we have the topics approved, slate everything in and double check project timeline dates are correct).
- Assist with creating monthly content reports for client campaigns, using tools such as Google Analytics, Buzzsumo, SEMRush, and more.
- Bring new ideas to the table about how to improve our internal production process.
- Collaborate with SEO Strategist and Client Services on strategic campaign shifts/initiatives with little oversight from Manager, Content.
Requirements
- Bachelor’s degree in marketing, communications or relevant field.
- 3-5 years' experience with leading marketing/content campaigns in the digital marketing and(or) technology industry in a high-paced, rapid growth environment (agency experience preferred)
- Experience with Wordpress and other blog formats such as Django and Shopify, understanding how to upload, edit and schedule blog posts.
- 1-2 years of editing experience, including the ability to self-edit. A keen eye for detail when it comes to AP style editing, as well as the ability to edit for style and tone according to different client content briefs
- Good understanding of the entire sales funnel and how content plays into each part of the customer journey.
- Experience strategizing and executing email marketing campaigns.
- Ability to easily delegate parts of content production to Content Specialists and Interns
- Keen understanding of project management, and ability to time manage and prioritize day-to-day work in an effective manner.
- A strong foundation of SEO best practices, and an ability to demonstrate how your efforts have contributed to increased SEO value from a content perspective
- Excellent organization skills and ability to hit multiple deadlines in a fast-paced environment
Benefits
- National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
- Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
- Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
- Vision and dental coverage
- Employer-paid short-term disability and life and AD&D insurance
- Employer-paid premium subscription to the Calm app
- Employer-paid virtual healthcare support through First Stop Health
- Voluntary pet insurance for your furry family members
- Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
- New hire technology stipend to set up home office
NP Digital
3.9 Glassdoor
Neil Patel has been recognized by the Wall Street Journal, Forbes, and the United Nations, to name a few, as one of the most influential and successful marketers and entrepreneurs in the world. NP Digital is an award-winning digital marketing agency that brings his passion and insights to life for the world’s most important brands.We focus on creating innovative, adaptive, and data-driven digital marketing plans. Obsessed with helping companies grow and exceed their goals, we deliver on the mission of continually helping brands connect and engage with their audience.We combine proprietary platforms with best-in-class talent to deliver leading-edge experiences centered around: paid and organic search, social media, influencer marketing, content, retargeting, performance display, feed management, email marketing, and conversion rate optimization.We're an Adweek Fastest Growing Company, Media Post Agency of the Year, and 2-time Inc. Best Workplaces recipient.
Founded in 2017
San Diego, California, USA
935 employees (440 in marketing)
74% recommend to a friend
78% CEO approval
Salaries
Posted range
$70K/yr – $80K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
409 (44% of company)
Median Career Experience
9.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
6
Traffic Signals
Monthly Visitors
174.7K
Monthly Google Ads Budget
$8.9K
Traffic Source Mix
Search
30.4%
Direct
54.8%
Referral
10%
Social
3.6%
Paid
1%
Headcount Trend
Current headcount: ~935