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Marketing jobs

1 marketing jobs

4 months ago

Content Strategy Coordinator

Roku

New York, USA (Hybrid)Full time$70K/yr – $94K/yr

Find marketing roles you could actually win

1 open roles0

Find marketing roles you could actually win

1 open roles0

Content Strategy Coordinator

New York, USA (Hybrid)

$70K/yr – $94K/yrMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Roku sponsorship packaging and GTM planning by coordinating cross-functional teams and turning marketplace feedback into compelling sponsorship opportunities.

Own building and optimizing sponsorship packages and GTM materials.
Must-have: 2–3 years in media strategy, planning, or buying.
Standout: Be an expert on Roku’s product suite to inform packaging.

Job Description

Responsibilities

Support Content Strategy Manager in building and optimizing packages
Collect marketplace intelligence, including competitive analysis to inform new package recommendations. Synthesizing sales feedback will also be required.
Build sales facing sponsorship pages to provide key information on pricing, business rules, packaging strategy, etc.
Work with cross functional partners across marketing, measurement, Revenue Operations, Account Management, and Product Strategy & Operations. For support on sports communication with leagues will be required
Support in each Go To Market workstream by creating GTM project plan, capturing action items, etc.
Must be organized and capable of running multiple parallel projects and detail oriented to keep yourself and the broader cross functional team moving forward to package releases
Be an expert on Roku’s suite of products, both sponsorship and non-sponsorship, so you are best equipped to supporting in package creation
Build business cases as needed to turn marketplace and sales feedback into valuable sponsorship opportunities for brands.

Requirements

2-3 years of experience in media strategy, media planning, or media buying.
Exceptional communication and organizational skills, attention to detail is critically important.
Self-motivated to create great work that’s digestible and scalable
Proficient with Excel, PPT, and Media Radar
College degree or equivalent

Preferred

Self-motivated to create great work that’s digestible and scalable
Proficient with Excel, PPT, and Media Radar
Exceptional communication and organizational skills, attention to detail is critically important
Solution oriented mindset and collaborative nature to help drive work forward
Be an expert on Roku’s suite of products, both sponsorship and non-sponsorship, so you best equipped to supporting in package creation

Benefits

global access to mental health and financial wellness support and resources
Local benefits include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
time off work for vacation and other personal reasons

Roku

3.6 Glassdoor

With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV. Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico. Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.

Founded in 2002

San Jose, California, USA

4.2K employees (551 in marketing)

www.weareroku.com

62% recommend to a friend

53% CEO approval

Traffic Signals

Monthly Visitors

72.7K

Traffic Source Mix

36.9%

Direct

44.7%

Referral

13.1%

Social

Paid

0.7%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size

409 (10% of company)

Median Career Experience

14 years

Median Tenure

4.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Sarah (Warner) Harms

VP, Advertising Marketing and Measurement

At the company for 2 years 2 months

Damon Van Deusen

Vice President, Global Brand & Creative

At the company for 4 years 7 months

Sweta Patel

VP, Head of Marketing & Merchandising

At the company for 6 years 5 months

Ria Singh

Head of Growth Marketing, Roku Ads Manager

At the company for 2 years 1 month

Recent News

Roku Pro Series 2025 Review (55R8C5, 65R8C5, 75R8C5)

Dec 5, 2025 • RTINGS.com

How to reset your Roku TV: 4 easy methods (and why you shouldn't wait to do them)

Dec 1, 2025 • ZDNET

Own a Roku TV? I changed 6 settings to give the system a noticeable speed boost

Nov 19, 2025 • ZDNET

Responsibilities

Support Content Strategy Manager in building and optimizing packages
Collect marketplace intelligence, including competitive analysis to inform new package recommendations. Synthesizing sales feedback will also be required.
Build sales facing sponsorship pages to provide key information on pricing, business rules, packaging strategy, etc.
Work with cross functional partners across marketing, measurement, Revenue Operations, Account Management, and Product Strategy & Operations. For support on sports communication with leagues will be required
Support in each Go To Market workstream by creating GTM project plan, capturing action items, etc.
Must be organized and capable of running multiple parallel projects and detail oriented to keep yourself and the broader cross functional team moving forward to package releases
Be an expert on Roku’s suite of products, both sponsorship and non-sponsorship, so you are best equipped to supporting in package creation
Build business cases as needed to turn marketplace and sales feedback into valuable sponsorship opportunities for brands.

Requirements

2-3 years of experience in media strategy, media planning, or media buying.
Exceptional communication and organizational skills, attention to detail is critically important.
Self-motivated to create great work that’s digestible and scalable
Proficient with Excel, PPT, and Media Radar
College degree or equivalent

Preferred

Self-motivated to create great work that’s digestible and scalable
Proficient with Excel, PPT, and Media Radar
Exceptional communication and organizational skills, attention to detail is critically important
Solution oriented mindset and collaborative nature to help drive work forward
Be an expert on Roku’s suite of products, both sponsorship and non-sponsorship, so you best equipped to supporting in package creation

Benefits

global access to mental health and financial wellness support and resources
Local benefits include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
time off work for vacation and other personal reasons