Responsibilities

• Leads planning and execution of complex digital initiatives and website updates across DIRECTV’s B2B web and mobile platforms.
• Manages multiple concurrent digital workstreams, including campaign launches, platform enhancements, content deployments, and cross-channel initiatives from concept through post-launch optimization.
• Collaborates with digital marketing, UX, product, sales, and technology teams to ensure content and experiences are optimized for performance, engagement, accessibility, and scalability.
• Establishes digital production timelines and governance frameworks, coordinating closely with development teams to ensure technical feasibility and effective implementation within CMS and platform constraints.
• Translates business objectives into actionable digital roadmaps, aligning scope, resources, dependencies, and release schedules.
• Oversees digital asset workflows and ensures content is properly tagged, archived, and maintained within content management systems and asset repositories.
• Monitors digital performance metrics and user behavior analytics; drives optimization strategies based on data insights, testing results, and user feedback.
• Applies knowledge of SEO principles, accessibility standards, and digital marketing best practices to maintain content quality and compliance across platforms.

Requirements

• Strong experience leading digital initiatives across web and mobile platforms, preferably within B2B or lead-generation environments.
• Demonstrated ability to manage projects from strategy through execution in cross-functional environments.
• Working knowledge of content management systems (CMS), digital asset management, web technologies, and platform release processes.
• Understanding of digital marketing platforms, analytics tools, performance optimization methodologies, and data-driven decision making.
• Knowledge of SEO principles, accessibility standards, and digital best practices.
• Proven stakeholder management skills with ability to align marketing, UX, product, sales, and technology teams.
• Strong organizational, communication, and problem-solving skills.