7 days ago
Associate Director, Content Capabilities & Innovation (DAM, Metadata and Content Intelligence)
Johnson & Johnson Innovative Medicine
New Jersey, USA (On-site)Full time$122K/yr – $213K/yr
Associate Director, Content Capabilities & Innovation (DAM, Metadata and Content Intelligence)
New Jersey, USA (On-site)
$122K/yr – $213K/yrSenior LevelFull time
Posted 7 days ago
Top 1% of applicants do these two things.
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Job Summary
Own and lead the DAM program end-to-end, building and guiding a cross-functional team of librarians, metadata specialists, and information management professionals to improve content discoverability, governance, and reuse across enterprise platforms.
- Own end-to-end DAM lifecycle from implementation to enhancement
- Define taxonomy and metadata standards aligned to business needs
- Drive platform adoption, governance, and vendor partnerships and measure impact
Job Description
Responsibilities
- Build, lead, and evolve a high-performing team of DAM librarians, metadata specialists, and information management professionals responsible for the stewardship of enterprise content assets.
- Establish best-in-class practices for cataloging, indexing, taxonomy management, metadata governance, archival strategies, and knowledge organization.
- Serve as the organization's thought leader in information architecture, librarianship, metadata science, and digital knowledge management, driving content discoverability, reuse, AI readiness, and enterprise content value.
- Oversee migrations/bulk uploads and ongoing asset health, asset lifecycle management including ingestion, curation, archival, de-duplication, metadata completeness, and quality controls.
- Ensure proper rights and usage metadata is captured and enforced across all assets
- Own the end-to-end lifecycle of DAM platform, from initial implementation and configuration through ongoing support and enhancement
- Serve as business product owner for DAM, managing roadmaps, backlogs, releases, and vendor relationships (e.g. Adobe, Veeva, system integrators)
- Monitor DAM adoption, performance, usage analytics, and business impact metrics to continuously improve platform value and user engagement.
- Define and govern enterprise taxonomy frameworks, including controlled vocabularies aligned to channels, audiences, claims, and customer journeys
- Ensure consistent metadata capture at asset and component levels to support discoverability, reuse, and compliance
Requirements
- 5+ years of experience in content operations, DAM, marketing operations, or digital asset governance
- Deep working knowledge in DAM platforms (e.g., Adobe AEM Assets, Veeva Vault) and asset lifecycle management
- Proven experience designing and governing taxonomy, metadata frameworks, and tagging standards
- Strong understanding of content creation, approval, and distribution workflows in regulated environments
- Experience enabling content measurement through metadata, tagging, and analytics integration
- Experience with: Content technologies (Adobe, Veeva, Figma, etc.) & Marketing analytics, content performance measurement, and data-driven decision-making
- Ability to connect content structure (taxonomy/metadata) to business outcomes (performance, cost, speed)
- Analytical mindset with ability to define KPIs and translate data into actionable insights
- Familiarity with omnichannel marketing ecosystems and content activation
- Knowledge of content creation-to-approval workflows (MLR) and regulatory expectations in a biopharmaceutical or regulated industry.
Preferred
- Master's degree in Library & Information Science (MLIS), Information Management, Knowledge Management, Information Architecture, Digital Curation, or related field preferred.
- Experience leading DAM librarians, metadata specialists, information architects, or knowledge management professionals.
- Experience designing enterprise taxonomy, ontology, knowledge graph, or semantic metadata frameworks.
- Experience supporting AI-enabled content ecosystems, intelligent search, or content intelligence platforms.
- Deep marketing experience in pharmaceutical, biotech, or regulated industries — including brand launches, lifecycle campaigns, and omnichannel content activation.
- Familiarity with agile product delivery, vendor management, and enterprise technology governance.
Johnson & Johnson Innovative Medicine
At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK
37K employees (745 in marketing)
Traffic Signals
Monthly Visitors
2.2M
Monthly Google Ads Budget
$312.6K
Traffic Source Mix
Search
36.1%
Direct
46.5%
Referral
15%
Social
1.3%
Paid
0.9%
Headcount Trend
Current headcount: ~37.3K
Marketing Team
Marketing Team Size
686 (2% of company)
Median Career Experience
24 years
Median Tenure
13.5 years
Marketing Roles Posted (Last 30 Days)
21
